Dane County Humane Society
Independent Fundraiser Toolkit
Dane County Humane Society (DCHS) is incredibly grateful for the generosity we receive
every day. As a private, nonprofit organization, we rely on our community’s support to
care for 9,000 animals in need each year. Independent fundraisers hosted by businesses,
clubs, individual adults, local youth, and others raise lifesaving funds for these animals.
Thank you for your hard work to help DCHS!
Hosting an independent fundraiser is a wonderful (and fun!) way to raise funds to make a
difference for animals in need. Animals like Blipper, a pittie mix who came to us as a
stray. Blipper spent his time at DCHS learning new tricks and manners from our Canine
Behavior Team and playing with our volunteers. Exactly one month after arriving at DCHS,
he found his perfect match in Chris, his new dad. Blipper, now Buddy, and Chris spend
their days playing at the dog park and going for long walks. “He’s spoiled rotten,” says
Chris “and I love him to death!”
Learn how YOU can make a difference for animals in need like Blipper. Read our step-by-step guide to a successful
fundraiser, and how DCHS can help you help animals!
Planning a Successful Independent Fundraiser
Brainstorm ideas What type of fundraiser works best for you and your group? How much time can you commit to
planning? What materials will you need? Do you have a budget and funds to cover expenses? Will you need to
recruit volunteers? What are your goals?
Identify your audience Who will attend this event? Will your friends, clients, or general community be interested?
How many people do you hope to reach? How much space will you need?
Set your goal Monetary donations have the greatest impact at DCHS! We are always in need of monetary gifts to
help us meet the individual needs of animals in our care. Because we never know what animals may come through
our doors, monetary donations allow us the flexibility to meet these ever-changing needs.
Set a date, time, and location Choose when, where and how you will host your event! Be sure to give yourself
enough planning time to have your event be successful. Create a timeline to help with planning. Does the date
conflict with other events in your area, or other events supporting DCHS (see the DCHS event page for this info)?
Tell DCHS! Fill out our Independent Fundraiser Information Form to provide us with details about your event!
DCHS can help advertise your fundraiser and provide you with an Event in a Box, a kit of DCHS information and
materials.
Promotion and publicity How will you spread the word about your fundraiser? Word of mouth, community
calendars, local media, flyers, social media, and public bulletin boards are all great options for advertising!
Day-of event execution All of your hard work is about to pay off! Be sure to take a moment and enjoy the event
too. Have fun and raise lots of funds for the animals at DCHS!
Fundraiser wrap-up You did it! You hosted a successful independent fundraiser for DCHS!! Now it’s time to collect
your funds, thank your participants and volunteers, and tie up any loose ends. We ask that all funds raised during
your event be given to DCHS within 30 days of your event.
Fundraising Ideas
Having trouble deciding what type of independent fundraiser you would like to host for
DCHS? See below for some ideas of successful fundraisers!
How DCHS Can Help
Please submit the Independent Fundraiser Information Form to Ash Collins, DCHS’s Donor Relations Specialist
(acollins@giveshelter.org), at least six weeks before the start of your event. Once submitted, DCHS agrees to do the
following for each public, monetary independent fundraiser:
Promote the event on DCHS’s event webpage
Share the event on DCHS’s Facebook page calendar with over 42,000 followers
o DCHS cannot create the event, but can add it to our Facebook events page
Share the event on DCHS’s Wildlife Center’s Facebook page calendar with over 8,400 followers
Create 1-3 social media posts on each page, depending on the number of other events or shelter happenings
Display the event poster you create on our Community Event Bulletin Board
Include event in the Pawprints E-Newsletter sent to 28,000 people each month
Provide an Event in a Box upon request
Offer opportunity for a check presentation and photo at DCHS
DCHS may not be able to complete all of these promotional tasks if we receive the Independent Fundraiser Information
Form less than six weeks before the event.
If your event will raise $2,500-$5,000, DCHS also agrees to:
Recruit volunteer representative(s) to be present at the event to host an information table
If your event will raise over $5,000, DCHS also agrees to:
Recruit volunteer representative(s) to be present at the event to host an
information table
Have a DCHS staff member present to speak briefly at the event
Have an animal representative at the event
Due to the high number of independent fundraisers each year and limited staff time,
DCHS is unable to:
Recruit staff or volunteers to attend, table, or coordinate independent
fundraisers
Assist in finding venue spaces, sponsorships, auction items, or vendors for
events
Create promotional materials for events
Host adoption events or have DCHS animals present at independent fundraisers
Round up at Registers
Donate a Portion of Sales
Benefit Concert
Percentage Night
Silent Auction
Car Show
50/50 Raffle
Sports Tournament
Birthday Fundraiser
Car or Dog Wash
Art Fair/Craft Show
Chili Cook-Off
5K Run/Walk
Happy Hour Event
Food Cart Night
Ice Cream Social
Benefit Bike/Motorcycle Ride
Jeans Day
Wine & Paint Night
Business Anniversary/Open House
Employee Potluck
Tailgate Party
Fashion Show
Ugly Sweater Party
Independent Fundraiser Guidelines
DCHS Policies and Positions All events hosted to raise funds for Dane County Humane Society must align with our
mission and position statements. Fundraisers may only use DCHS' name in marketing materials if the event aligns with
DCHS’s values and directly supports DCHS.
Name and Logo Please “Dane County Humane Society” or “DCHS” (not “The Dane County Humane Society”) on all
promotional materials, and logos can be found here.
Monetary Donations Preferred Please host an independent fundraiser that raises monetary donations for DCHS
instead of an item collection. Monetary donations allow DCHS to meet the immediate needs of the animals in our care.
If you have donated your time and effort by fundraising for us, we ask you to let us do the shopping! We have many
partner organizations that help us get the best 'bang for our buck' by giving us great discounts.
Promotional Materials Email all JPG images of logos, posters, photos or other promotional materials for your event
when you submit your Independent Fundraiser Information Form to Ash at acollins@giveshelter.org
Event Expenses and Tax Exempt Status DCHS cannot contribute financially to any independent fundraiser expenses.
DCHS’s sales tax exemption cannot be extended to independent fundraisers.
Raffles A raffle license from DCHS is required if you conduct any form of raffle during your event. A summery of raffle
information is attached and a license can be provided upon request.
Donation Drives/Item Collections Events that raise monetary donations have the greatest impact at DCHS. We are
unable to provide full promotion assistance for in-kind only/item collection events, but can share a photo as a thank you
on social media once items have been delivered to DCHS.
Donation Completion Checks can be made out to Dane County Humane Society or DCHS, and sent to Dane County
Humane Society, Attn: Ash Collins, 5132 Voges Road, Madison, WI 53718 if you are unable attend a check presentation.
Dane County Humane Society FAQ
Does DCHS receive government funding? DCHS is a private, non-profit, community supported organization and not
affiliated with any government agency or national animal welfare organization. That means we rely on the support of
groups and businesses like you as donors to provide refuge, healing and new beginnings to animals in need.
Is DCHS a “No Kill” shelter? We are an open admission shelter accepting all animals regardless of age, health or
temperament. DCHS is also adoption guarantee, meaning all healthy or treatable animals can stay with us as long as it
takes to find a loving home. We only make the difficult decision to humanely euthanize an animal if we are unable to
help them medically or if they are a danger to themselves or others.
What animals could you find at DCHS? Each year DCHS cares for over 9,000 companion animals, farm animals and ill,
orphaned or injured wildlife. Almost any animal that you could have as a pet or could live on a farm you could find at
DCHS dogs, cats, peacocks, ferrets, fish, snakes, lovebirds, and more! DCHS’s Wildlife Center cares for native species
found in this area of Wisconsin everything from foxes to squirrels and hummingbirds to bald eagles!
Does DCHS do anything else besides find homes for animals? As one of the nation's leading animal welfare
organizations, DCHS also offers humane education programs, foster care for animals for victims of domestic abuse, a pet
food pantry, dog training classes, and much more.
Learn more about Dane County Humane Society at giveshelter.org.
Enjoy putting together your independent fundraiser and thank you for supporting Dane County Humane Society.
We couldn’t do it without generous people like youthank you!
Independent Fundraiser Information Form
Contact Information Can We Publish This?
Contact Name: _______ Yes No
Contact Phone: _______ Yes No
Contact Email: _______ Yes No
Mailing Address: _______
City, St, Zip:
Are you hosting this event for or with a business? Yes No
Are you employed by this business? Yes No
Business Name:
Business Address:
City, St, Zip:
Have you hosted a fundraising event before? Yes No For DCHS? Yes No
Tell us about your past events:
Event Information
Event Name:
Event Dates:
Event Start Time: Event End Time:
Event Location:
Does your event include a raffle? Yes No
- If so, please see the raffle information at the end of the toolkit
Brief Event Description:
Promotion
Facebook event link: _________________________________________________________________________________
Do you have promotional materials for your event? Yes No
- If yes, please attach JPG images of logos, posters, photos, or handouts when you submit your application
- Materials can also be dropped off at our Main Shelter location during open hours
Event in a Box
DCHS can provide an Event in a Box, which includes a DCHS tablecloth, brochures, information, a donation bank and
more! Your Event in a Box may be checked out for up to a week, and will need to be picked up and dropped off at
DCHS’s Main Shelter during open hours.
Would you like to reserve a DCHS Event in a Box? Yes No
Preferred Pick Up Date: Time:
Preferred Drop Off Date: Time:
Agreements
I have read the “Dane County Humane Society Independent Fundraiser Toolkit” and understand all guidelines for
independent fundraisers and how DCHS is able to assist with my independent fundraiser.
Event Organizer Signature Date
If you have any questions or concerns, or would like to brainstorm your fundraising ideas, please connect with Ash
Collins, Donor Relations Specialist, at acollins@giveshelter.org or (608) 838-0413 ext. 167.
Once complete, please submit this form with JPG files of your promotional materials.
Charitable Raffles Quick Guide
1. What type of raffle do you want to hold?
o Class A Tickets
Tickets need to be designed and printed in advance.
Can be sold up to 270 days in advance of drawing.
The winner need not be present to win.
The drawing must be held at a specific time in a public place so any ticket
holder can witness it. This time and place must be listed on the ticket.
Value of prizes worth $500 or more must be printed on the ticket.
Only ONE name can be on each ticket (no spouses, etc).
Maximum price of $500 per ticket.
o Class B Tickets
Tickets come numbered on a spool.
Tickets can only be sold the day of the raffle.
Winners must be announced the same day tickets are sold.
You must be present to win.
The drawing must be held at a specific time in a public place.
Maximum price of $10 per ticket.
2. What information do I need to post?
a. Be sure to post a sign with the following information:
i. Date, Time, and Location of the Drawing
ii. If you are holding a Class B Raffle, be sure to post “Must be present to
win.”
3. What does DCHS need returned to them afterwards?
a. We need ALL raffle tickets returned to us. We are required to keep them for 1
year after the raffle.
*Please return all sold ticket stubs, and any class A unsold tickets.
b. We need to have contact information for the winner, including their name,
phone number, email, address, and a description of the prize that they won.
c. We need to know the total amount of money spent on the raffle and the total
income from the raffle.
d. All money earned in a raffle must directly benefit DCHS and be used toward our
stated mission, helping people help animals.
Thank you for your support!