Age:
Gender:
Marital Status:
#/Age of Children:
Location:
Quote:
Occupation:
Job Title:
Annual Income:
Level of Education:
Other:
CHALLENGES & PAIN POINTS
Challenges:
Pain points:
OBJECTIONS & ROLES
Possible Objections:
Role in the Purchase Process:
GOALS AND VALUES
Goals:
Values:
SOURCES OF INFORMATION
Books:
Magazines:
Blogs/Websites:
Conferences:
Gurus:
Other:
Name:
Company/Product Name:
Customer Avatar Worksheet