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Creative Services No Audio Assets? No Problem! (City of Oakland)

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Audiology provides creave services for our clients which can include:
→ Commercial audio producon
→ Copyrighng and script wring
→ Voice-over talent with audions
→ Audio transformaon of video assets
→ Connected devices and smart speaker creave
→ Tagging
→ Measurement and tracking using 3rd pares.
No Audio Assets? No Problem!
Creative Services
Click for examples of ads we have created!
Audiology’s proprietary soware builds the clearest audio ads. Through our unique ad inseron technology,
we ensure that audio as creave’s are matched to the audio content’s encoding bitrate and volume levels.
Messages are heard loud and clear!
Consider Ad Length:
Keep the message short and concise. The average copy length should be roughly 40 words for a :15
second ad, and 85 words for a 0:30 second ad.
Align Message with Audience:
Adversers can choose to target consumers specically based on content, daypart, geographic locaon,
and other criteria. Dynamically inserted ads can be served across a range of vercals, and targeted to
a parcular audience, me period, or reach and frequency objecve. Make sure your message aligns to
your audience.
Maximize Effectiveness Without Companion Banners:
Execute a true 1 to 1 engagement with consumers. No need to interact with device to engage with the
digital message. Ads are on when screens are not. Most people aren’t looking at their screen when they
listen to digital audio. So, don’t rely on companion banners to drive trac to your site. We recommend
you introduce the brand name and call-to-acon in the rst :10 seconds of the audio spot.
Drive Action & Intent:
Create encing oers that enable easy purchase decisions. Thought Starters: Sweepstakes & Coupon
Codes, Social Integraon through Photo Uploads and #Hashtags, Retailer Details, etc. This works
especially well on a mobile device, where you can ask the listener to tap/shake to call, click for coupon
or test for more informaon. Keep in mind that mobile listeners interested in a product or service will
research it at a later me.
Entertain and Delight:
→ Create an “audio rst” environment with your message—connect with the listener through
audio messaging.
→ Use creave that is specic to digital audio.
→ Recognize the fact that the screen may in fact be turned o or not exist at all. Calls to acon
should not rely on a screen acvaon or companion banner interacon.
→ Use creave that is memorable and entertaining. Features may include Jingles or Sonic Ideners
→ Create encing oers that enable easy purchase decisions. Thought Starters: Sweepstakes &
Coupon Codes, Social Integraon through Photo Uploads and #Hashtags, Retailer Details, etc…
Capitalize on Delivery Methods & Devices:
Repurpose current tradional radio messaging for more consistent message delivery across mulple
media plaorms. Access consumers across more than 120 consumer electronics including Voice
Assistants such as Amazon Alexa and Google Home.
Creative Best Practices
Give us a little direction.
We got this!
Full Name
Advertiser
Agency
Email
Phone Number
Gender
Age Group
Directional Words
Style Pacing Emotion
Teen (13-17) Adult (33-47) Mature Adult (48-67)
Male
Young Adult (18-32)
Conversaonal Energec Promoonal
Choose 2Choose 1Choose 1
Final Script
0:15 ad = ~40 words
0:30 ad = ~80 words
0:45 ad = ~12
0 words
Soothing Fun Informave Rened
Announcer Laid-Back Excited Cool Upbeat Sincere
Female
Senior (68+)
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Music Tempo
Have You Worked
With Us Before?
Additional Notes &
Resources
Target Audience
Pronunciation Notes
Slow, Mellow
Piano
Fast, Upbeat
Rock Dance/Electronica
Strings
Salsa
Drums
Medium-Paced
Jazz
Guitar
Music Genre
Instrumentation
Music
Audiology is happy to supply a music bed to play under the voiceover in your audio ad. Including a
music bed could take an addional day for producon. You may also provide your own music bed if
you have secured the licensing rights.
→ Please provide in WAV, or AIF format.
→ Audiology will place under the voice over copy.
Choose 1
Are there any specic instruments
you’d like highlighted? Choose 1
Choose 1
Use the same voice talent? Use a different voice talent?
N/A
(name of previous voice talent): (name of previous voice talent NOT to use):
Horns
OtherHip-Hop
Classical
Celc
Other
Please include PHONETIC SPELLING or provide reference link.
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Name
Name
Creative Specs
File Formats
Accepted
Initial
Dimensions
(WxH in
pixels)
Expansion
Allowed?
Lengths Bitrate
Max File
Size
Max
Frame
rate
Impression
Tracker?
Click
Tracker?
3rd Party
Serving
Allowed?
Asset
Delivery
Deadline
AUDIO
(Pre/Mid/
Post)
MP3, .MP4, .AAC,
.WAV, .OGG
N/A No
0:15 & 0:30
(0:60 per request)
196k mbs 2 MB N/A Yes No
Yes,
VAST & DAAST
2 Days
DISPLAY
BANNERS
HTML, JPEG, GIF,
STATIC, PNG
300×250 No N/A N/A 150k 24 fps Yes Yes Yes 2 Days
HTML, JPEG, GIF,
STATIC, PNG
300×50 No N/A N/A 50k 24 fps Yes Yes Yes 2 Days
HTML, JPEG, GIF,
STATIC, PNG
300×50 No N/A N/A 50k 24 fps Yes Yes Yes 2 Days
Programmac Audio is a digital-rst form of adversing. The media is addressable, targetable and
quanable which allows for mulple forms of tracking & measurement. As with other forms of media,
its impact reaches consumers at all stages of the markeng funnel from Branding to Direct Response
(DR). Audiology recommends a number of KPIs that media buyers can use to determine the success
of their campaigns. Branding and top of the funnel metrics include Listen Through Rate (LTR), Cost
Per Completed Listen (CPCL), Cost Per Person (CPP) and 3rd Party Measurement (i.e. Brand studies).
Addionally, all media is tagged with our proprietary listener ID, allowing adversers to e back
impressions served to site visitaon, conversions, in-store trac and other downstream metrics. Further,
some Direct Response (DR) adversers track ad eecveness in digital audio with custom oer codes,
vanity URLs, and/or phone numbers. Whatever your goals and objecves are, Audiology can easily track
success because sales are directly aributed to Listener IDs, vanity codes and URLs assigned to your
campaign. Benchmarks available upon request.
Tracking & Measurement
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Creative Services No Audio Assets No Problem (City of Oakland)

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Completed 22 February 2021

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