8
STEP 6: MAKE THEM A MULTI-BUYER
At this stage, your goal is to generate repeat
buys and real prots. While your entry-point offer
was designed for conversions, your ascension
offers should be geared for prots—because if
you’re serving your customers well, they’ll want
to buy again and again.
Ascension offers may be simple upsells made
after that initial purchase… bigger, better
solutions… or “done for you” add-ons.
STEP 7: ASK THEM TO SPREAD THE LOVE
Happy customers love to share their experience, but sometimes they
need some encouragement to do so. The cool thing is, once they do, they
become even more loyal to your brand.
So, at this stage of the CVJ, ask people to share their positive experience
with your brand by writing a review or sharing a social media post.
STEP 8: MAKE THEM A PROMOTER
Up until now, any “promotion” your customers have done has been
passive. But in the promotion stage, your customers actively spread the
word about your brands, products, and services. They tell stories, make
recommendations, and share your offers because they truly believe in
them.
Active promotion may be an afliate or commission relationship—or just
a free offer for sending some new customers your way.
THE POINT IS,
IT’S A WIN-WIN FOR BOTH OF YOU.