VCSA Strategic Plan Priority Action 1.2, Supporting Action 6.5: Enhance our visibility by
investing in varied and effective strategic marketing and promotion that showcase UH
Hilo....and Priority Action 4.3: Implement a comprehensive plan to cultivate, sustain and
reflect diversity in the academic and social activities of UH Hilo....Ensure UH Hilo
addresses the unique responsibilities of the state to students of Native Hawaiian
ancestry;
UH Hilo's Strategic Plan Goal 4: Cultivate, sustain and reflect a diverse, multicultural
university that is rooted in the indigenous history of Hawai'i;
and the UH System Strategic Plan, Objective 2: ...give admission preference to qualified
residents, increase and support the participation of underrepresented populations.....
Through a Gear Up grant, the Admissions Office initiated outreach visits composed of a
team of one faculty member from Ka Haka 'Ula O Ke'elikolani, one student from Ka Haka
'Ula, and one Admissions representative to present at select Gear Up and non-Gear Up
schools' Hawaiian language and culture classes around the state. Students in these
classes are typically, though not only, of Native Hawaiian ancestry. Opportunities and
advantages of enrolling in UH Hilo's Ka Haka 'Ula Hawaiian Studies major were
presented, along with careers that previous graduates of the program have entered. The
majority of the time was assigned to the student representative, who spoke about his/her
experiences as a student in the College, and the impact the study of Hawaiian language
has had on his/her life, family, and community.
School visits were made in March, 2014. Students who attended the outreach sessions
were in grades 9-12 (and varied at each school).
As of 6/4/2014, at least 9 students we visited applied and have been accepted. There
may be more, but a list of names was not available from all the schools visited. Since
our visits were late in the application cycle, it is not clear if our visits impacted students'
decisions to choose UH Hilo.
The schools we did not have time to visit in Spring 2014 will be visited in Fall 2014. An
additional request will be added to this year's grant proposal, to fund one Ka Haka 'Ula
faculty to travel to Maui and O'ahu to administer the language proficiency test for
students intending to enroll in Hawaiian language classes. We learned that UH Manoa
offers this service, and know that students will appreciate that we also give them the
opportunity to know their placement earlier. This is also an advantage to UH Hilo staff
who build the First Year Schedules for freshmen. It is hoped that these efforts will create
a greater impact on enrollment for next year's students at UH Hilo.
We also plan to include CoBE in this kind of creative outreach, pending Gear Up
approval.