Version: 3/20/2019 2
Additional Course Information
Topical Outline: Each offering of this course must include the following topics (be sure to include information regarding lab,
practicum, and clinical or other non-lecture instruction).
History of Visual Communication
Typography
Principles of Design
Color – How it Works and its use InDesign
Reproduction of Printed Images
Designing for Public Relations & Newsletters
Variable Data Printing (VDP); Data Merge
Advertising Design
Intellectual Property
Course Learning Outcomes:
Learning Outcomes – Upon successful completion of this course, students will:
Define basic design terminology; apply the design process using graphic design principles; and demonstrate the
use of design tools and equipment.
Methods of Assessment:
Individual/Group Assignments
Individual/Group Projects
Written Assignments/Research Papers
Reading Assignments
Presentations
Labs/Assignments
Portfolios
Quizzes/Tests/Exams/Certifications
Critiques/Discussions
Surveys
Attendance/Participation
Required text(s), optional text(s) and/or materials to be supplied by the student:
Required:
Graham, Lisa. 2005. Basics of Design: Layout & Typography for Beginners. Delmar Learning, ISBN-10 1401879527.
Botello, C. 2011. Adobe InDesign CS5 Revealed. Clifton Park, NY: Delmar. ISBN: 978-1- 111-13049-7.
16 – GB (min) USB thumb/flash drive
High Speed Internet
Suggested Course Maximum:
FBTC 143: 16
SL-George- 218: 20
List any specific or physical requirements beyond a typical classroom required to teach the
course.
Computer Lab w/ a computer per student and instructor
Baseline Computer Stats:
