Version: 3/20/2019 2
Additional Course Information
Topical Outline: Each offering of this course must include the following topics (be sure to include information regarding lab,
practicum, and clinical or other non-lecture instruction).
Generation of ideas for digital media content
Evaluating and committing to branding
Gathering and using media data
Social media platforms, differences, and practices
Using Internet technologies to publish information
Communicate ideas and themes effectively
Course Learning Outcomes:
Learning Outcomes – Upon successful completion of this course, students will:
Write for general or targeted audiences while using standards of grammar and language
Generate ideas for digital media content; gather, evaluate, and edit data to use in content development
And use Internet technologies to publish information.
Methods of Assessment:
Individual/Group Assignments and Lab Work
Individual/Group Projects
Reading Assignments
Presentations/Critiques
Quizzes/Tests/Exams
Required text(s), optional text(s) and/or materials to be supplied by the student:
Jeffrey S. Wilkinson, and others. Principles of Convergent Journalism. New York: Oxford University Press, 2013 [ISBN-13:
978-0-19-98-3865-3] (Or latest equivalent text)
The Associated Press Stylebook and Briefing on Media Law will be acceptable (2012 or later)
External Drive/Flash Drive
Reliable Internet connection and access to the WCJC Blackboard and student email
Suggested Course Maximum:
20
List any specific or physical requirements beyond a typical classroom required to teach the
course.
Computer Lab w/ a computer per student and instructor
Baseline Computer Stats: 3.4 Ghz or higher, 16 GB of memory or higher, Graphic Card: 2048 MB, 256-
bit GDDR56008 MHz (effective), 192.26 GB/s or higher, 26”-30” inch monitor, Projector w/ screen,
Adobe Suite (Latest version),Submission System (Blackboard or an equivalent or server space) High
Speed Internet Connection
