Version: 3/20/2019 1
Administrative Master Syllabus
Course Information
Course Title
Customer Relationship Management
Course Prefix, Num. and Title
MRKG 1301 Customer Relationship Management
Division
Technology & Business
Department
Business Office Technology
Course Type
WECM Course
Course Catalog Description
General principles of customer relationship management including skills, knowledge,
attitudes, and behaviors.
Pre-Requisites
None
Co-Requisites
None
Semester Credit Hours
Total Semester Credit Hours (SCH): Lecture Hours:
Lab/Other Hours
3:3:0
Equated Pay Hours
3
Lab/Other Hours Breakdown: Lab Hours
0
Lab/Other Hours Breakdown: Clinical Hours
0
Lab/Other Hours Breakdown: Practicum Hours
0
Other Hours Breakdown
0
Approval Signatures
Title
Signature
Date
Prepared by:
Department Head:
Division Chair:
Dean/VPI:
Approved by CIR:
10/28/19
Celine Siewert
Celine Siewert
David Kucera
Paul J. Quinn
Paul J. Quinn
10/28/19
10/28/19
12/09/19
09/26/19
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Version: 3/20/2019 2
Additional Course Information
Topical Outline: Each offering of this course must include the following topics (be sure to include information regarding lab,
practicum, and clinical or other non-lecture instruction).
This course provides students with the basic concepts and current trends in the customer service industry.
Special areas of emphasis include problem solving, development of a customer service strategy, creating customer
service systems, coping with challenging customers, customer retention, and measuring satisfaction.
Course Learning Outcomes:
Learning Outcomes Upon successful completion of this course, students will:
Examine internal and external customer relationship management (CRM) strategies.
Methods of Assessment:
Homework and Daily work
Exams
Final
Required text(s), optional text(s) and/or materials to be supplied by the student:
The most recent edition of Customer Service: A Practical Approach by Elaine Harris. Pearson.
Suggested Course Maximum:
35
List any specific or physical requirements beyond a typical classroom required to teach the
course.
None
Course Requirements/Grading System: Describe any course specific requirements such as research papers or
reading assignments and the generalized grading format for the course.
50% Homework, interview and assignments
30-40% Exams
10-20% Final Exam
The following grading scale will be used to determine grades for the class.
If your score is Your grade is
90% up to 100% A
80% up to 89% B
70% up to 79% C
60% up to 69% D
59% or below F
Curriculum Checklist:
Administrative General Education Course (from ACGM, but not in WCJC Core)No additional documents
needed.
Administrative WCJC Core Course. Attach the Core Curriculum Review Forms
Critical Thinking
Communication
Empirical & Quantitative Skills
Version: 3/20/2019 3
Teamwork
Social Responsibility
Personal Responsibility
WECM Course -If needed, revise the Program SCANS Matrix and Competencies Checklist