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How to use the national recruitment campaign to
support your organisation’s recruitment eorts
Adult Social Care
Recruitment Guide
Marketing Ideas
& Evaluation
Recruitment Selection
and Referrals
Campaign Materials
Further Resources Contact
Campaign Overview
Adult Social Care Recruitment Guide | 2
Contents
Campaign overview
What it means for you
How can you get involved?
Campaign materials
Printable materials
Posters
Digital materials
Images to use on social media
Social media post copy
Social media headers
Social media video content
Extra materials
Recruitment templates
Campaign badging device
Quizzes
3
3
4
5
6
6
7
7
8
9
10
11
11
12
13
Marketing ideas & evaluation
Making the most of the national campaign
Building a great recruitment campaign
Using your website and social media
Keeping people interested in your online campaign
What makes a great case study?
Measuring success
Tips for running a campaign if you’re an
individual employer
Recruitment selection and referrals
Recruitment best practice checklists
Making the most of employee referrals
Further resources
Signposts to further advice
Contact
14
14
15
16
17
18
19
20
21
21
22
23
23
24
1
Million
We estimate over 1 million
people visited the campaign
website and 10% went on
to search for a job via DWP
‘Find a Job’.
Marketing Ideas
& Evaluation
Recruitment Selection
and Referrals
Campaign Materials
Further Resources Contact
Campaign Overview
Adult Social Care Recruitment Guide | 3
The national campaign
The Department of Health and Social Care’s
national recruitment campaign, ‘Care for
others. Make a dierence’, is designed to
change perceptions of what it means to work
in adult social care and inspire people with
the right values and attitude to start their
career in the sector.
By showing how valued and fulfilling care
work is, it will help the right people – including
those with transferable skills from other
sectors – recognise that they could make
great care workers.
This awareness of care work as a career will
encourage more people to apply for jobs
in the sector, making this a crucial period
for your organisation to make the most of
the national campaign by advertising your
vacancies on DWP ‘Find a Job’ and making
use of the campaign materials.
This toolkit will guide you through the
range of free downloadable campaign
materials, templates, and expert advice on
oer for you to use when recruiting sta.
They’re designed to be used by anyone,
from a national organisation to an
independent care provider or an individual
employer. Resources cover a wide range
of social care settings so you can find the
right images for your organisation. They
can be used at any time – not just within
the campaign’s live advertising periods.
Helping to build a sustainable adult social care workforce
The need for high-quality care workers within adult social care has never
been greater. In the present time of need, it’s essential that we work together
to build a sustainable workforce both for now and for the future.
1.
3.
4.
5.
2.
Marketing Ideas
& Evaluation
Recruitment Selection
and Referrals
Campaign Materials
Further Resources Contact
Campaign Overview
Adult Social Care Recruitment Guide | 4
The national campaign
How we can work together
Use the campaign activity to your advantage by
making sure jobseekers can find your vacancies by
uploading them to the DWP ‘Find a Job’ platform.
It’s simple and quick to do and will make sure you
have access to some of the best candidates. Ensure
your vacancies are also visible on other job boards
or websites you use.
By working together and taking a
unified approach to recruitment, we
are more likely to succeed in changing
public perceptions of adult social care
and driving more people to successfully
apply for jobs in the sector. To help you
make the most of the national campaign
and the awareness it will drive, we have
created a suite of new tools, templates
and resources for you to use in your
recruitment activity.
How to use the campaign to attract more high-quality candidates
Make the most of the awareness the campaign
will drive by running local recruitment activity at
the same time. You will be able to find expert
advice and templates from the campaign
everydayisdierent.com/recruit.
Use the free campaign assets to make sure
that you are attracting the best candidates
when recruiting. You can use them at any
time, not just when the campaign is running.
Use the campaign badging device to
co-brand your own materials and show
a link between your activity and the
national campaign. You will benefit from
recognition, whilst retaining your own brand
and identity.
Share your success stories of how the campaign
has supported your local recruitment using a
simple template. This will help us prove the
eectiveness of the national campaign and
maintain government investment.
Think about the values
you’re looking for in an
employee, the places
they’ll work and the
people they’ll support
– then select the most
appropriate materials
to reect this.
Marketing Ideas
& Evaluation
Recruitment Selection
and Referrals
Campaign Materials
Further Resources Contact
Campaign Overview
Adult Social Care Recruitment Guide | 5
Campaign materials and how to use them
Some are printable, others are for use online, and there are plenty of options to choose
from to reflect the type of care services you provide.
Assets available include:
• Social media headers, image posts, videos and template copy to use on your social
channels and engage potential recruits.
• A4 posters and personalised posters to print and display in public areas.
• Job advert template, jobseeker email and newsletter templates to help you attract
candidates with the right values.
A wide range of free materials are available to help you benefit from
the eects of the campaign in your recruitment.
The adverts are having a
lasting impact on the target
audience. Over half (64%) of
the target audience surveyed
recalled seeing the adverts
during the spring 2020
campaign.
Marketing Ideas
& Evaluation
Recruitment Selection
and Referrals
Campaign Materials
Further Resources Contact
Campaign Overview
Adult Social Care Recruitment Guide | 6
Printable materials
All the designs are free to download and use.
They all come in a standard A4 size but can
be made larger.
Go to everydayisdierent.com/recruit to
download a zip file of all the posters, then select
the ones you want to print.
Posters
Search Adult Social Care jobs
Full on-the-job training will be provided.
Join thousands of others thriving in adult social care.
You don’t need
previous experience
to start working
in social care.
Search Adult Social Care jobs
People in your area need care workers to enable them
to live more independently. Start a new career where
everything you do makes a dierence to others.
If you want to do
something important,
care for others.
Search Adult Social Care jobs
There are lots of dierent roles to apply for
and we are recruiting now in your local area.
Working in adult
social care, there are
so many opportunities
to make a dierence.
Search Adult Social Care jobs
Working in adult social care, you can make a
dierence to people’s lives and still have time for
your other commitments.
Work exibly in a
job to be proud of.
This image was captured prior to the COV ID-19 pandemic.
PPE A4 Poster Video A4 PosterActivity A4 Poster
Kitchen A4 Poster
Full on-the-job training will be provided.
Join thousands of others thriving in adult social care.
You don’t need
previous experience
to start working
in social care.
Search Adult Social Care jobs
People in your area need care workers to enable them to live more independently.
Start a new career where everything you do makes a dierence to others.
If you want to do
something important,
care for others.
Search Adult Social Care jobs
There are lots of dierent roles to apply for
and we are recruiting now in your local area.
Working in adult
social care, there are
so many opportunities
to make a dierence.
Search Adult Social Care jobs
Working in adult social care, you can make a
dierence to people’s lives and still have time for
your other commitments.
Work exibly in a
job to be proud of.
This image was captured prior to the COV ID-19 pandemic.
Search Adult Social Care jobs
PPE Custom A4 Poster Video Custom A4 PosterActivity Custom A4 Poster
Kitchen Custom A4 Poster
Social media is a great way to
leverage the national campaign
to drive your own recruitment.
Tips on how to deliver a successful
social campaign can be found here.
Marketing Ideas
& Evaluation
Recruitment Selection
and Referrals
Campaign Materials
Further Resources Contact
Campaign Overview
Adult Social Care Recruitment Guide | 7
Digital materials
To help you use the campaign to promote your
vacancies on social media, a range of inspiring
images have been created. These are free to use.
• Use the images that best reflect your
organisation’s area of work.
• Use with the copy provided or write your own
accompanying posts.
These images are available in both Facebook
and Twitter formats.
Go to everydayisdierent.com/recruit to
download a zip file of all the images, then select
the ones you want to use.
Images to use on social media
All you need are
your natural qualities.
There’s training for
everything else.
PPE Social Media Image
If you want to do
something important,
care for others.
Activity Social Media Image
Join thousands of
others who are thriving
in social care.
Event Social Media Image
Make a dierence,
work in social care.
Video Social Media Image
Start making a
dierence to others today.
This image was captured prior to the COVID-19 pandemic.
Hoist Social Media Image
Work exibly in a job
to be proud of.
This image was captured prior to the COVID-19 pandemic.
Kitchen Social Media Image
Don’t forget to use the
hashtags #CareForOthers
#Ma
keADierence
Marketing Ideas
& Evaluation
Recruitment Selection
and Referrals
Campaign Materials
Further Resources Contact
Campaign Overview
Adult Social Care Recruitment Guide | 8
Digital materials
You can inspire the right candidates
with these pre-written social
media posts:
• Use the messages as they are.
• Tailor the captions to your own
style and recruitment needs.
• Use them with or without the social
media images found here.
Go to everydayisdierent.com/recruit
to download the social posts, then
select the ones you want to use.
As a care worker, you can work
flexibly with a job that fits around your
other commitments. Jobs are available
now in <area> – find out more
<provider to add details of website
or email address> #CareForOthers
#MakeADierence
Working in adult social care gives
you the chance to build on the skills
you have and learn new ones. Find
a local job with training provided at
<provider to add details of website
or email address> #CareForOthers
#MakeADierence
Start a career in adult social care and
you can work flexibly in a job to be
proud of. Search our available roles
at <provider to add details of website
or email address> #CareForOthers
#MakeADierence
As a care worker you’ll get
on-the-job training – you don’t need
any qualifications to get started.
Ready to apply? <provider to add
details of website or email address>
#CareForOthers #MakeADierence
With such a wide range of dierent
roles available, no wonder so many
people find a job they’re proud of in
social care. Join them – find out more
about local jobs at <provider to add
details of website or email address>
#CareForOthers #MakeADierence
One day you could be <insert activity, e.g.
teaching someone to cook>. The next you
could be <dierent activity, e.g. visiting
someone at home>. Find local jobs where
every day is dierent at <provider to
add details of website or email address>
#CareForOthers #MakeADierence
Bring your natural qualities. We’ll
provide the training you need to
thrive. Apply for a care worker job in
your local area at <provider to add
details of website or email address>
#CareForOthers #MakeADierence
When you care, each day brings
something new. We have lots of
dierent jobs available in your
local area <provider to add details
of website or email address>
#CareForOthers #MakeADierence
If you’re looking for a career where
you can make a dierence, social care
could be the move for you. Find out
about vacancies at <provider to add
details of website or email address>
#CareForOthers #MakeADierence
Ready for a new challenge? Join
others who have moved into care work
and discovered a career to be proud
of. Find out more at <provider to add
details of website or email address>
#CareForOthers #MakeADierence
Social media
post copy
Most jobseekers start online
when considering and searching
for roles. Make sure you have
a strong online presence so they
can nd you quickly.
Marketing Ideas
& Evaluation
Recruitment Selection
and Referrals
Campaign Materials
Further Resources Contact
Campaign Overview
Adult Social Care Recruitment Guide | 9
Digital materials
A range of digital header images have been
created for you to use at the top of your Twitter
or Facebook profile page to grab attention and
alert potential candidates that you’re recruiting.
These are free to use and you can choose from
four images.
Go to everydayisdierent.com/recruit
to download a zip file and select the image
you want to use.
Social media headers
We’re recruiting now!
Join the thousands who’ve
discovered a job they love.
PPE Social Media Header Image Activity Social Media Header Image
Start your career
in social care with us.
This image was captured prior to the COVID-19 pandemic.
We’re recruiting
in your area.
Video Social Media Header ImageKitchen Social Media Header Image
Encourage your stato share the videos
with friends and family on their own social
media channels. Their referrals and
recommendations could make all the
dierence to your recruitment!
Marketing Ideas
& Evaluation
Recruitment Selection
and Referrals
Campaign Materials
Further Resources Contact
Campaign Overview
Adult Social Care Recruitment Guide | 10
Digital materials
Videos are more shareable and often more
motivating than still images. We’ve created a
series of short films that you can use on social
media, including formats developed for Facebook
and Instagram ‘stories’.
Go to everydayisdierent.com/recruit to view all
social media video content via a Vimeo link, then
select the film you want to use.
Social media video content
30-Second Landscape Video
20-Second Portrait Video
Of the target audience who recognised
the most recent phase of campaign
advertising, almost 6 in 10 took
action as a result, including searching
or applying for a job.
Marketing Ideas
& Evaluation
Recruitment Selection
and Referrals
Campaign Materials
Further Resources Contact
Campaign Overview
Adult Social Care Recruitment Guide | 11
Recruitment templates
Help boost your recruitment with these materials,
which are free to use:
Job advert template: created by experts to,
advertise a role in adult social care. Personalise
it by adding details about the role you’re
recruiting for.
Jobseeker email: email template to drive
awareness of vacancies in your organisation
and encourage people to apply.
Newsletter template: use this text in your sta
newsletter to explain how you’re using the
campaign in your recruitment.
Go to everydayisdierent.com/recruit
to download this content, then use it in your
own channels.
Template copy
Supporting
Marketing Ideas
& Evaluation
Recruitment Selection
and Referrals
Campaign Materials
Further Resources Contact
Campaign Overview
Adult Social Care Recruitment Guide | 12
Your materials will benefit from the awareness and recognition that the national campaign has generated,
increasing the impact they have on jobseekers, whilst retaining your own branding and priorities.
How to access the campaign badging device
• Visit everydayisdierent.com/recruit.
• Sign up to the simple terms and conditions.
• Download the campaign badging device along with the
guidelines on how to use them.
We’d love to see how you’re using the campaign badging device – please share examples
by emailing everydayisdierent@dhsc.gov.uk
Using the campaign badging device
on your materials
We have developed a campaign badging device which is available for you to use
on any recruitment materials that you have developed. This will show the link
between your activity and the national campaign.
NEW ASSET
Marketing Ideas
& Evaluation
Recruitment Selection
and Referrals
Campaign Materials
Further Resources Contact
Campaign Overview
Adult Social Care Recruitment Guide | 13
Quizzes
The national campaign will drive
interest towards adult social care, and
in doing so drive quality applications
to social care organisations. Take
full advantage of the campaign
awareness to promote your own
recruitment needs.
A short quiz (adapted from the
existing A Question of Care by Skills
for Care and Development) is now
available. These can be used to help
you in the screening process when
interviewing candidates to see if they
have the right values to work in adult
social care.
They will also provide candidates
with a good understanding of what
the day-to-day job entails.
Could you care?
Aimed at people who are actively considering
a career in adult social care, this quiz presents
scenarios that the user could be faced with
when supporting people in adult social care.
These are meant to be light-hearted whilst
still reflecting the life events those receiving
social care could be facing. This quiz will take
a couple of minutes to complete and can be
found at everydayisdierent.com/could-you-
care-quiz
A Question of Care is also available here. We encourage you to use it at interview stage.
62%
62% of Registered
Managers and HR teams
surveyed saw an increase
in either enquiries,
applications, interviews
or vacancies lled.
Marketing Ideas
& Evaluation
Recruitment Selection
and Referrals
Campaign Materials
Further Resources Contact
Campaign Overview
Adult Social Care Recruitment Guide | 14
Making the most of the national campaign
You can use the campaign messages and materials in your own recruitment activity,
so that people recognise them.
But remember, these materials can last beyond the national campaign.
You can use them whenever you need to recruit.
When the campaign advertising is running, the rewarding nature of
a career in social care will be front of mind for potential applicants,
so it makes sense to capitalise on the increased interest and run
your own recruitment activities in parallel.
Marketing Ideas
& Evaluation
Recruitment Selection
and Referrals
Campaign Materials
Further Resources Contact
Campaign Overview
Adult Social Care Recruitment Guide | 15
Building a great recruitment campaign
Start with a strategy:
• What do you want to achieve?
• Who is your target audience?
• What messages do you want to communicate to them?
• Where will you reach them?
It’s also important to think about your values and how to communicate
them. This will help you reach and recruit people with the right values
who are more likely to thrive. You can find help with this in the
Further Resources section.
What might motivate dierent audiences?
• Career changers will be looking for jobs that will use their people skills
and other transferable skills.
• Parents might appreciate the flexibility around other commitments that
adult social care can oer.
• Retirees might be looking for a job to keep active.
• Young people might be interested in long-term career progression and
a job that is varied.
Think about your target audience, the best methods to reach them,
and what messages will appeal to them.
The foundation blocks
How many enquiries do you want
to generate?
What messages do you want to
communicate to them?
Where will you reach them?
How many vacancies do you need
to fill?
What type of person do you want to
recruit? This is your target audience.
When asked about campaign
impact, one care provider
reported, “We have filled
every vacancy – 9 in total.
N
ormally interest and
applications would
be minimal but they have
inc
reased 50% since April.”
50%
increase
Marketing Ideas
& Evaluation
Recruitment Selection
and Referrals
Campaign Materials
Further Resources Contact
Campaign Overview
Adult Social Care Recruitment Guide | 16
The internet is often where people begin their
job search, so make the most of your online
channels. These ideas range from simple quick
wins to more in-depth activity, so choose what
meets your needs.
• Plan and schedule your activity – you could
use a scheduling platform to plan out when posts are
published if you’re busy, like Later, Loomly or Hootsuite.
• Interact with your audience – respond if someone
comments on your posts and comment on other people’s
relevant posts too.
• Use engaging content – captions are just as important
as the image or video.
• Create Instagram or Facebook stories – these formats
reach audiences who may not see your posts in their main
social feeds.
• Ask your sta to follow you on social media and share
content – your existing sta probably have like-minded
people in their network who could be potential employees.
• Use social media to drive people to jobs advertised on
your own website (and link people to that specific page,
not your homepage).
• Link to the wider campaign – use #CareForOthers
#MakeADierence
• Join in the conversation on the campaign’s Facebook
page at facebook.com/everydayisdierent
Building a great recruitment campaign
Using your website and social media
Marketing Ideas
& Evaluation
Recruitment Selection
and Referrals
Campaign Materials
Further Resources Contact
Campaign Overview
Adult Social Care Recruitment Guide | 17
Keeping people interested in your online campaign
Top tips
Talk about what
matters to you.
This will help you
attract people with
similar values.
Use the key messages of the campaign:
• Working in adult social care is a
rewarding job.
• Working in adult social care is hugely
varied – there are many dierent types
of jobs available and no two days are
the same.
• Having the right qualities is all you need
to start; there’s on-the-job training for
everything else.
• Working in adult social care can fit
around your life with flexible hours.
• It’s usually a simple and quick process
to start work.
• And last but not least, the job can be
challenging, but it’s worth it – to ensure
you’re attracting the right people who
are mindful of the realities of what the
role entails.
Try dierent formats
such as static images,
video, case studies and
blog posts.
Keep your content fresh. Keep saying
dierent things in dierent ways.
Look out for upcoming dates on the
calendar that can give you ideas and
hooks, such as National Grandparents
Day, World Autism Awareness Day,
National Carers Week, National Career
Development Month.
Loop in with the regular ‘spotlight
on’ themes that will be running on the
national campaign’s Facebook page by
sharing content and providing
case studies. Themes may include,
for example, a focus on mental
health care services and diversity
in the workforce.
Marketing Ideas
& Evaluation
Recruitment Selection
and Referrals
Campaign Materials
Further Resources Contact
Campaign Overview
Adult Social Care Recruitment Guide | 18
What makes a great case study?
Case studies are a great way to show:
• The diversity of roles available, from residential to domiciliary and personal assistants.
• That as a care worker, every day makes a dierence.
• The values that matter in adult social care, such as respect, empathy and commitment to quality.
Honest stories from real people working in adult social care can inspire potential applicants
and help people see the realities of the job in a new light. These case studies can be used
on your website and social media channels to support the campaign. But first, check:
• Does your case study have an impactful headline to ‘hook the reader in’?
• Does it include an engaging quote, to show it’s a real person’s story?
• Have you got an image to illustrate the story?
• Is it short and snappy? Keep it brief – no more than 570 characters (including spaces) for Facebook
• What is at the heart of the story? Does it talk about how they progressed and developed
a career in adult social care? Does it talk about the rewarding relationships they have built?
Do they advocate others to work in social care?
• And importantly, has the person featured in the image and the story given their consent?
Here at the Department of Health and Social Care we’d love to read your case studies.
Share them with us at everydayisdierent@dhsc.gov.uk
Marketing Ideas
& Evaluation
Recruitment Selection
and Referrals
Campaign Materials
Further Resources Contact
Campaign Overview
Adult Social Care Recruitment Guide | 19
Measuring success
Measuring web trac
• The number of visitors to your site?
• The pages where users spent time
reading the content?
• The pages users clicked o quickly?
Engagement with social media posts
• How many people liked your posts?
• How many people shared your posts?
• How many people commented on
your posts?
• Did some messages work better
than others?
• Did posts with images work better than
those without?
• Can you track clicks to your site from
social posts?
The recruitment process
• How many enquiries did you receive
about advertised roles?
• How many applications were completed
for advertised roles?
• How many successful candidates
were appointed?
When you understand what you’re getting from your marketing activity, it’s easier to identify what
works for you. This measurement doesn’t have to be complex – you can simply compare the period
when you used campaign materials to a similar period when you didn’t.
When using the campaign assets, was there any change to:
Understanding what’s working for you is also helpful to the Department of Health and Social Care in measuring
campaign eectiveness and shaping future activity. Share your evaluation data by emailing everydayisdierent@dhsc.gov.uk
We will also be circulating a survey after the campaign to find out how you may have taken part and the results.
To take part, we encourage you to sign up to our newsletter.
Marketing Ideas
& Evaluation
Recruitment Selection
and Referrals
Campaign Materials
Further Resources Contact
Campaign Overview
Adult Social Care Recruitment Guide | 20
Tips for running a campaign
If you employ a personal assistant (PA) using direct payments from your local
authority, a personal health budget from the NHS or with your own money, we
have a range of materials to help make recruiting easier.
The recruitment materials you’ll probably find most useful are:
• Posters: you can edit these to add details of the role you’re advertising and
how people should contact you if they’re interested in applying. Then you
could display the poster on notice boards in places like your local library,
community centre or shops.
• Social posts: tailor the suggested posts in this toolkit that accompany the
images so they reflect your needs, then post them on Facebook or Twitter.
If you need further help with recruiting a personal assistant, there are
many organisations that can help you. You can speak to your local support
service, a national care provider, or reach out to Skills for Care who provide
lots of useful information for individual employers on their website.
If you’re an individual employer
People may not be aware
of the available roles – in a
recent survey, the majority
of potential applicants
(54%) did not agree that
there were social care jobs
available in their local area.
This image was captured prior to the COVID-19 pandemic.
Marketing Ideas
& Evaluation
Recruitment Selection
and Referrals
Campaign Materials
Further Resources Contact
Campaign Overview
Adult Social Care Recruitment Guide | 21
Recruitment best practice checklists
Every enquiry is a potential recruit, so make
sure that:
• Email, phone or postal enquiries are directed
to your website or everydayisdierent.com
• People who send an application by post are
telephoned to get their email address and
confirm next steps.
Skills for Care oers a useful best practice guide
for application forms and advice on skills and
experience-based interview questions.
Good candidates are in high demand, so support
candidates through the application journey by:
• Providing clear information for video
interviews, including date and time, how to dial
in and how long you expect the call to last.
• Helping people being interviewed in person by
telling them what to bring, where to park, where
the nearest bus stop is, etc.
• Reminding people of interview dates and times
the day before by phone, text or email.
• Aiming to schedule interview slots around
mid-morning – evidence suggests these
produce the fewest ‘no shows’.
• Being clear on your interview process, e.g.
interview protocol and special tests or half-day
working trials that are required in advance of a
job oer.
• Staying in touch with successful applicants as
sometimes there can be quite long gaps before
employment can begin (such as waiting for
Disclosure and Barring Service (DBS) checks).
7 in 10 care sta would
recommend a job in
adult social care.
So let’s leverage
this advocacy!
Marketing Ideas
& Evaluation
Recruitment Selection
and Referrals
Campaign Materials
Further Resources Contact
Campaign Overview
Adult Social Care Recruitment Guide | 22
Making the most of employee referrals
Employee referrals can be hugely ecient and cost
eective. So, consider asking your existing sta if they
can recommend any suitable candidates.
Help your sta recruit more great people by:
• Oering attractive rewards to sta for successful recruitment, e.g. a cash
bonus or paid leave, tiered according to what’s been achieved.
• Ensuring the scheme is supported by your management.
• Paying rewards quickly according to what has been agreed, and thanking
referrers personally.
• Actively managing your scheme, monitoring its success and getting
feedback from sta.
Marketing Ideas
& Evaluation
Recruitment Selection
and Referrals
Campaign Materials
Further Resources Contact
Campaign Overview
Adult Social Care Recruitment Guide | 23
Signposts to further advice
Advice on values-based recruitment
and retention:
• Skills for Care’s values-based recruitment and
retention toolkit.
• Skills for Care’s Recruitment and retention:
secrets of success report.
• Skills for Care’s advice to help you find and keep
the right people. This includes a range of useful
videos, case studies and websites to help your
organisation attract more of the right people,
develop skills and talent, and retain sta.
• Seminars can be commissioned from Skills for
Care called ‘Getting started with values-based
recruitment’ and ‘Finding the right workers’.
Contact your local Skills for Care representative
to find out more.
Recruitment tools for individual employers:
• Skills for Care’s guidance for individual employers
when employing Personal Assistants.
• Skills for Care’s resources to support you to
understand your role better, and train and
develop your PA.
Application Form & Interviewing Advice:
• Skills for Care’s best practice guide on writing
application forms and considering what questions
you would ask to pre-screen individuals over the
phone, face to-face and at interview.
• Skills for Care’s example skills and experience-
based interview questions guidance can help you
plan your approach to interviewing.
• Skills for Care’s research on profiling tools to
support values-based recruitment.
Using social care sta to spread the word:
• Skills for Care’s I Care…Ambassadors initiative
is a great way to promote your organisation to
potential recruits in your local community and
help motivate your existing sta. Accessing Local
Vacancy Data & Statistics.
• Use the National Minimum Data Set for social
care (NMDS-SC) to get local vacancy data.
The online database holds data on the adult
social care workforce. To note, the NMDS-SC will
be changing its name to the Adult Social Care
Workforce Data Set (ASC-WDS) in June 2019.
Advertising your job vacancies on ‘DWP Find
a Job’:
• Creating an account to post your vacancies is free
of charge. Create an account or log in here.
Guidance on stang levels:
• Skills for Care’s guidance around deciding and
maintaining safe stang levels for your service,
safe recruitment practices and how to ensure your
sta are safe and competent.
Promoting career progression:
• Skills for Care’s advice on continued learning
and development.
Marketing Ideas
& Evaluation
Recruitment Selection
and Referrals
Campaign Materials
Further Resources Contact
Campaign Overview
Adult Social Care Recruitment Guide | 24
Contact
If you have:
• Any queries about the campaign.
• Case studies you would like to share with us.
• Any evaluation data you can share with us
on number of enquiries, applications and
appointments made as a result of using the
campaign materials.
You can contact us here:
Email: everydayisdierent@dhsc.gov.uk
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ASC Recruitment Campaign - Recruitment Guide (Health and Social Care Work)

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Completed 4 May 2021

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