Each Licensed Vendor has a contractual obligation to carry liability insurance and provide a Certificate of Insurance for its
products that bear the logo of the institutions for which it is licensed. This liability coverage is required to additionally
insure the institutions with which they hold a license and Learfield Licensing. Please share the following pages – information,
Schedule A from the licensing agreement and the sample Certificate of Insurance – with your agent to expedite the licensing
process and ensure that you have the proper coverage.
INSURANCE AGENT INFORMATION:
Learfield Licensing Partners, LLC grants commercial trademark licenses to manufacturers or resellers of collegiate
licensed products. All manufacturers or resellers of collegiate licensed products must sign a license agreement with
Learfield Licensing Partners LLC, which is an agent that provides trademark licensing services for more than 500
collegiate institutions and conferences.
Learfield Licensing Partners LLC recommends that the insurance be procured for a term of at least one year.
According to the license agreement, a current Certificate of Insurance must be retained throughout the term to
Learfield Licensing Partners, LLC is not an Owner, Lessee, or Contractor, Manufacturer of Products, Vendor, Grantor
of Franchise or Retailer; therefore, if an endorsement is applied to the policy, Learfield Licensing will not accept
any endorsement that reflects a contractual relationship of the aforementioned as these endorsements do not
reflect the contractual relationship between the Licensee and Learfield Licensing.
Learfield Licensing Partners, LLC will accept the Grantor of Licenses Endorsements/Business Liability Coverage
Forms; CG 20 35 04 13, CG 20 36 04 13, PB AI 99 01 01, SB 300623, SS 00 08 04 05, GA 41 52 10 01, CMP 4861, CMP
4852 or the equivalent.
Learfield Licensing Partners, LLC will not accept insurance declaration forms, binder or the full policy in lieu of the
Certificate of Insurance unless it is requested. Only a Certificate of Insurance and applicable endorsement will be
accepted. Please note that an endorsement form is not required; however, if a form is used to endorse the
additional insured language into the policy, Learfield Licensing must receive a copy of the endorsement form that
includes the policy number along with the Certificate.
Pursuant to the written contract with Learfield Licensing, the Endorsement/Business Liability Insurance Certificate
is required to include Product Completed Operations Aggregate liability coverage.
The Certificate of Insurance must be marked for Commercial General Liability. Required limits of product liability
coverage are shown on the Sample Certificate.
The Certificate of Insurance must be marked for Primary and Non-Contributory as indicated on the Sample
Licensed vendors that are approved for routine products are required to maintain a minimum of $1,000,000
aggregate and $1,000,000 coverage for each occurrence. Consumable and high risk products require a minimum of
$3,000,000 aggregate and $3,000,000 for each occurrence. Learfield Licensing will inform the licensee if they are
required to maintain consumable or high risk coverage.
The following “additional insured” language must be endorsed into your insurance policy without deviation or added
verbiage and appear on your insurance certificate or it will not be accepted:
“Learfield Licensing Partners, LLC (Learfield Licensing), all institutions represented by Learfield
Licensing for which the insured is licensed, and their respective agents, officers and employees are
named as Additional Insureds subject to the written contract.”
*The additional insured statement must be referenced with a policy number if placed on a separate page
Learfield Licensing Partners, LLC Page 3
Product Liability Insurance