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MY PIVOT PLAN & WORKBOOK
This workbook is a "typeable" PDF, so you can complete it on your computer. To use, you MUST
download to your computer and complete through a PDF program such as Adobe Acrobat. Please
save frequently, so you do not lose any work. DO NOT complete in your browser, as your work will
not be saved. in the table of contents.
MY PIVOT PLAN & WORKBOOK
TABLE OF
CONTENTS
Event Logistics & Information
QUIZ: How Open To Change Are You?
How To: Zoom
How To: Make The Most of Your Workshop Time
Goal Setting and Recap Journal
SMS & Business Crisis Framework
S.W.O.T.
Taking Stock of Your Product Suite
Pivoting Through Crisis - Story Storming
Core Message
B.H.A.G. Pivot
Digital & Physical Stages
Your Product Suite
Pivot Product Suite
Sales & Marketing Initiatives
Meeting Planner Panel Takeaways
Milestones, Next Steps, and Goals Going Forward
Coloring Book
30 Minute Recipes
Mindfulness Exercise
Notebook Section
2
02
07
08
09
10
16
17
19
22
28
32
34
40
45
49
54
56
59
61
63
64
07
QUIZ: How Open To
Change Are You?
09
How To Make The Most
of Your Workshop Time
16
SMS & Business Crisis
Framework
28
Core
Message
32
B.H.A.G.
Pivot
45
Pivot Product
Suite
56
Milestones, Next Steps,
and Goals Going
Forward
GENERAL INFORMATION
We’re excited you are joining us for this landmark event! To make the most of your time with us,
review the information below so you don’t miss a minute of our information-packed sessions. We have
been hard at work on timely new content to make this a game-changing three days for you!
LINK TO THE EXPERIENCE
Our team has set up a dashboard for Advance 360 iNTERACTIVE. On this dashboard, you’ll have access
to the live-session rooms, our virtual customer service desk, and additional resources and downloads.
That dashboard is accessible by visiting www.A360i.live. As resources become available to you over
the course of the 3 days, all access will be shared via that dashboard.
An email with your username and password will be sent to you the morning of April 28th. Once you
have your username and password, you can proceed to Virtual Check-in.
VIRTUAL CHECK-IN APRIL 28th – 29th / TECH CHECK
Even though this is a virtual event, you will be required to “check in” for the event. We’re doing this to
ensure that our team can support you with any technical issues you may have prior to the event
starting on April 30th – this helps ensure we don’t lose any precious time on tech troubleshooting on
the first day.
Schedule time to pop into our Virtual Check-in now. Pre check-in is required, but you can join us at
your convenience April 28th - 29th, anytime from 7:00am - 7:00pm EST (until 4:00pm PST) by going to
www.A360i.live.
Virtual check-in is designed to take no more than 5-10 minutes. Please note: you will be prompted to
enter your username and password, which will be emailed to you the morning of April 28th.
3
HELP DESK/SUPPORT
The Advance 360 iNTERACTIVE team will be available during all regularly scheduled sessions within
our virtual Help Desk. Access to the Help Desk will be available from within your dashboard at
www.A360i.live.
WHAT IS A STRATEGY SESSION? WHERE DO I GO TO BOOK?
Strategy Session appointments are for anyone who has questions about:
•
Implementing the strategies taught at A360i
•
How to overcome road blocks / obstacles holding you back
•
How to create & implement your own personal pivot plan
•
Visit your dashboard at www.A360i.live to book your session. Your strategy session time and zoom
link will be emailed directly to you.
SCHEDULE
Get ready for an awesome three days! Being at home can be distracting — especially if you have a
spouse, significant other, children, or pets at home with you. Let your loved ones know that this is
important work you are doing, setting you up for a game-changing year!
Sessions build upon one another, so plan to be present for all. Sessions include time to submit
questions to our team, interactive sharing, and networking! (We want to reward you for staying
present and supporting one another.) We are also pioneering ways for you to network with other
attendees via Zoom breakout rooms, and much more (free for all attendees!)
We start mid-morning Eastern Standard time to allow different time zones to catch up with us. We
have scheduled break times and meal times each day, with time allocated for structured interaction
with your fellow students and our team. Because we start late each day, we will break for lunch late
each day. Please plan your snacks and meals at home accordingly.
The schedule below can help you protect and preserve your time (know that we reserve the right to
make minor modifications to best serve you).
4
SPEAK OFF FINALE
Don’t miss the Speak Off Finals on Friday night!! They are from 7:00pm-8:30pm. 10 chosen finalists will
compete on stage in front of the entire audience. Only one winner will be chosen but many stages will
be given away.
5
All times in US Eastern Time
“Door Opening”
General Sessions
Speak Off Finale
Networking Breaks
Lunch Breaks
Arrive at 10:30am for “door opening” daily:
Join us in our virtual ballroom for networking, support, (and more!)
11:00pm
- 7:00pm (Thursday & Friday)
11:00am - 5:00pm (Saturday)
7:00pm – 8:30pm (Friday) – THIS IS A CAN’T MISS EVENT!
Twice Daily
Approximately 2:00pm (Daily)
SCHEDULE
Please be sure to plan ahead for your lunch and networking breaks. We will
allocate time for the you to grab food, hydration, caffeination, and still have time
for networking! Our team has created an opportunity for you to use this time to
get to know some of the other attendees at the Advance 360 iNTERACTIVE!
NOTE:
ATTENDEE ETIQUETTE
Here are guidelines for how to show up and make the most of the event while respecting your fellow
participants, the AYR team, and our new A360i reality!
1. WEBCAM ETIQUETTE. With most virtual events, video is one-way. This makes it harder for the host,
as well as other attendees. We ask that you enable your webcam during this event so the speakers will
be able to see you, and feel your energy making these three days one of the most fun and valuable
virtual experiences you’ve EVER been a part of. But if you'd rather keep your webcam off, that's ok too.
PS - Be aware of your surroundings. For example, if you need to use the restroom during the live
sessions, and you take your computer with you so you can still hear us, be sure to turn off your audio
and video ;-)
2. BEING PRESENT: Really "listen" to the speakers: Being present is the best gift you can give yourself!
Resist the urge to take tons of notes (versus listening for and capturing big takeaways), keep your
phones on do not disturb, and turn your email notifications off to minimize distractions. If you have
children, set up a play area where you can keep an eye on them while they are self-entertaining.
3. YOUR BEST YOU: Listen to your body and be your best self: reduce alcohol consumption in the
evenings so you get restful sleep, eat healthy, and stay hydrated and caffeinated!
4. EXPANSION: Take the time during networking breaks to connect with fellow attendees.
5. STAYING ON SCHEDULE. Reminder that this is not a regular virtual event, webinar, or tele-summit.
This is a live virtual experience, and for you to get maximum ROI (plus support fellow participants) you
need to be with us in order to make the most of it! YOU are an important part of the experience. Now,
more than ever before, we are counting on you to be present. There are no replays, so make sure you
block the time on your calendar and join us for all sessions over the course of these 3 days.
6
6. CLARITY: Less clutter, more clarity. We believe the less clutter, the easier it is to learn. Keep your
workspace tidy and comfortable. It’s especially important right now to wash your hands regularly and
keep your work area disinfected.
7. QUESTIONS: There will be an opportunity to post questions for Pete and the team to see, and
dedicated time to interact with each other during the three days. Post your questions succinctly,
including only the relevant details to get the best possible answer.
7
Question
Agree
Neutral
Disagree
I silently disagree with the proposed change but I don’t voice
my concerns
I spend more time thinking about why the change is a bad idea than a
good one
I question why the change is necessary, even after the rationale has been
explained
I share my concerns and dislike of the change with my peers
I am less productive as I spend time talking about the change
I procrastinate and only comply with the change when someone follows
up
I share information to try to discredit the change or the person leading it
I ignore requests to change my behavior and continue on as normal
I use my influence to try to get decisions reversed after they have been
made
I encourage others to ignore the change directives
Every “agree” is 3 points; Every “neutral” is 2 points; Every “Disagree” is 1 point
HOW OPEN TO CHANGE ARE YOU?
QUIZ
1-10
You are well-situated to
accept change and
support those around
you who are working
towards it.
11-20
You are a pragmatist who
wants to see the results
before supporting any
change.
21-30
You are cautious of the
unknown, preferring to stick
with what has worked before.
If it ain’t broke, don’t fix it!
ADD IT ALL UP!
8
Make sure you have downloaded the Zoom app to your computer
before starting, which you can download at https://zoom.us/
Click the link we have provided for you that will look something
like this - https://zoom.us/j//5656565656 (THIS IS NOT THE LINK,
this is just to show you what a Zoom link looks like)
By clicking the link we’ve sent, you will be automatically directed to
the proper Zoom room
Once you are in the room, the VERY FIRST thing you should NOT
do is unmute yourself. Even the lightest sounds can be picked up.
The way that Zoom works, only one person can be speaking at a
time, so if you are whispering to your husband in the other room,
not only will everyone be able to hear it, but it might block out
something important!
HOW TO:
ZOOM
If you hold your space bar down, you'll momentarily unmute
yourself. That way you won't have to keep clicking and
unclicking "MUTE!" *Just a recommendation.
ZOOM TIP:
9
Set up your workspace so that it is calm and conducive for
optimal brain activity
Organize your materials so that everything you might need
is right in front of you:
Your workbook
Pen or Pencil (+ a spare, think SAT rules, so you don’t
miss a thing!)
Water (Stay Hydrated)
During the teaching sessions, utilize the note-pages
provided to outline your thoughts and takeaways so you
can easily access them during your workshopping time
How do you do your best thinking? Classical Music?
Hardcore rap? Maybe put some music on—or whatever else
gets your head in the right mind space
Make sure you are on mute in Zoom! You don’t want to
bother anyone else in your breakout room if your dog
starts to bark at the mailman
Start with creating an outline from your notes - it often
helps to be able to see the big picture when you are
working on the separate aspects of an activity
MAKE THE MOST OF
YOUR WORKSHOP TIME
HOW TO:
10
11
DAY 1:
GOAL SETTING
JOURNAL
GOALS FOR TODAY:
NOTES
12
DAY 1:
RECAP JOURNAL
What was your biggest takeaway from today? Did you meet your
goals? If not, what open questions do you have?
13
DAY 2:
GOAL SETTING
JOURNAL
GOALS FOR TODAY:
NOTES
14
DAY 2:
RECAP JOURNAL
What was your biggest takeaway from today? Did you meet your
goals? If not, what open questions do you have?
15
DAY 3:
GOAL SETTING
JOURNAL
GOALS FOR TODAY:
NOTES
16
DAY 3:
RECAP JOURNAL
What was your biggest takeaway from today? Did you meet your
goals? If not, what open questions do you have?
BUSINESS CRISIS
FRAMEWORK
SMS
Start
Are you just starting out your business?
in this crisis…
Maintain
Are you maintaining your business?
Scale
Are you scaling up your business?
CLARITY
COMMUNICATION
PIVOT
PRODUCTS
DIGITIZE
SALES &
MARKETING
GENEROSITY
VIRTUALIZE
18
S.W.O.T. ANALYSIS
We re-created our own Strengths/Weaknesses/Opportunities/Threats or S.W.O.T.
Analysis here for you:
Tally
STRENGTHS
(Internal)
ACTION ITEMS
WEAKNESSES
(Internal)
ACTION ITEMS
7
Our Team / Leadership /
Our Visionary
1. Staff State of the Union
2. Cross-train / Add'l
Outside Training
Lack of Efficiencies
1. Cross-training to
cover time off
2. Better
documentation of
processes
7
Our Financial Position /
Pre-Planning
1. Utilize / Apply for LOC
options
2. Spend in marketing /
ads
Dependency on Two Major
Events
1. Test Different
Strategies
2. Add More Challenges
4
Our Community
1. Community State of the
Union
2. Create tools / resources
to serve them
Business Model has an
Offline Emphasis
1. Virtualizing Products
2. Messaging more
inclusive and focusing
on digital
3
Our Values / We Move Fast
1. Get a challenge up and
running
2. Create Advance 360
iNTERACTIVE
Dependency on Pete /
Leveraging Our Team
1. Strategize to serve
different levels
2. Emphasizing a TEAM
1
Our Champions
1. Continue to serve (give
vs get)
Dependency on High Ticket
Offers
1. Broaden our focus
2. Reevaluate Products
Tally
OPPORTUNITIES
(External)
ACTION ITEMS
THREATS
(External)
ACTION ITEMS
4
Acquisitions (voids, not
random; STAGES too)
1. Broadening our horizons
2. Marketing and Ads
COVID 19 / Fear of
gathering / People Living in
Fear/
Unknown how long this will
last / Shift Culture/
Weakened economy
domestically and
internationally
1. 21 Days of Prayer
2. Challenge with
Thought Leaders
3. Servant leaders for
our families, team,
community,
champions/partners
3
Digital Stages (ours and
others)
1. Win as many as we can
for ourselves
2. Document winning
digital stages
(documentary style)
Accounts Receivable /
Finances / Credit Line
1. Solutions for paused
payment requests
needed
2. Forecasting
3. LOC
4. Better payment terms
with vendors
3
Opportunities in Other
Markets
1. Research Partnerships
2. Broaden our Vision
Non-Buying Mindset
1. Leniency with
payment terms
3
Virtualizing Products /
Virtual Events
1. Adjust to Make Virtual
2.Create SOP
3
Challenges / Low-Ticket
Offers
1. Quarterly Challenges
2.Low-Ticket Offers
17
S.W.O.T. ANALYSIS
We re-created our own Strengths/Weaknesses/Opportunities/Threats or
S.W.O.T. Analysis here for you:
Tally
STRENGTHS
(Internal)
ACTION ITEMS
WEAKNESSES
(Internal)
ACTION ITEMS
Tally
Tally
OPPORTUNITIES
(External)
ACTION ITEMS
THREATS
(External)
ACTION ITEMS
Tally
19
S.W.O.T. ANALYSIS
Here is a blank copy for you to fill out with your own
Strengths/Weaknesses/Opportunities/Threats:
20
TAKING STOCK
BEFORE
Think general overview of your business:
Products, Initiatives, Processes, Logistics, etc.
What was working?
What needed work?
NOW
What new obstacles are you are facing?
What has stayed strong or become more successful?
NOTES
21
NOTES
22
23
PIVOTING
THROUGH CRISIS
Story-Storming Questions
What is a previous crisis in your life that you have faced?
Where were you in your life up until then?
How did you feel in that first moment when you found out/
realized you were in a crisis?
What was your call to action moment? (When you realized
what you had to do to move forward.)
What were the steps you took to overcome and succeed in
this crisis?
24
PIVOTING
THROUGH CRISIS
Story-Storming Questions
Use the space below to answer the questions
and outline your story:
NOTES
25
NOTES
26
27
WHO YOU SERVE NOW
A Market of One:
If you had to choose one person to be representative of
your audience, who would that be?
What is their occupation?
Where do they live? Are they married? Kids?
Do they belong to any group? (Sports? Hobbies? Faith-Based?)
How has their life been affected by this crisis?
What was their top priority before? Now?
In this current crisis-economy, we have to re-evaluate who our audience is now. There is a great
opportunity for accessing new markets, so keep this in mind for your pivot plan:
What keeps them up at night?
28
THE PROBLEM YOU
SOLVE NOW
Your Message Matters:
What might seem obvious or natural to you is a game-changer for someone
else! Remember to use language that describes the problem, not just the
solution—this will help you to think with the mind of your customer and
connect better with their needs.
What was the problem you solved before this crisis?
What is the problem you solve now?
How would your audience's life change if this problem were solved?
Why are you the best option to solve this problem?
What is your solution to this problem?
Entrepreneurs solve problems. The world has more problems than it did two months
ago—that means you now have the ability to put your unique talents to use to help
more people than ever!
CORE MESSAGE
PIVOT POINTS
What do you need to properly contextualize your message?
Making your content relevant is the first step to re-work your message for NOW! Fill
out the chart below:
29
Story
3 main
points
Call to
Action
Core Message
(Before & After Crisis)
Pivot Message
CONTENT
STORY BRAID
30
What is the Opening Heart Story you will tell to CONNECT to your
Audience?
What is the CALL-TO-ACTION? (What do you want your audience to do
next?)
What is the Closing Heart Story you will tell to your Audience?
NOTES
31
NOTES
32
B.H.A.G – PIVOT EDITION
Finding your why & figuring out what drives you forward in this new economy. Answer
these questions to help you write out your BHAG:
Q: What can you be best in the world at?
Q: What drives your company’s revenue? Any new opportunities?
Q: What are you passionate about? How can you help people?
Q: What problems have been created by this crisis that you can solve?
Q: What is your new B.H.A.G?! It should have you thinking, “Can I really do
this?!” (Spoiler: Y
ou can!)
A:
A:
A:
A:
33
A Big, Hairy, Audacious Goal for NOW!
A:
NOTES
34
• Keynotes (Associations)
• Breakouts (Associations)
• Keynotes (Seminars)
• Breakouts (Seminars)
• Offline Media
• Local Stages
• Masterminds/Small Groups
• 1-on-1 Presentations
• Social Media Lives
• Challenges
• Webinars
• Association Trainings
• Podcasts
• Summits
• Youtube Channels
• Online Media
• Courses/Membership Sites
• Virtual Masterminds
• Virtual Events
35
STAGES NOW + LATER
What are your stage strategy plans?
Digital Stages
Physical Stages
Short Term/Digital Long Term/ Physical
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
BUSINESS CRISIS
FRAMEWORK
Start
Are you just starting out your business?
Maintain
Are you maintaining your business?
Scale
Are you scaling your business?
CLARITY
COMMUNICATION
PIVOT
PRODUCTS
DIGITIZE
SALES &
MARKETING
GENEROSITY
VIRTUALIZE
37
DIGITAL STAGES:
DREAM STAGE
Take a moment to sketch out what your dream digital
stage looks like. What does the audience look like? What
is your dream podcast category? Who is your dream host?
38
DIGITAL STAGES
‘REACH OUT’ TEMPLATE
❏ Rapport (optional)- make mention of someone you both
know or someone who introduced the two of you
❏ Recognize what's going on in the World (only during crisis
or tough times)- be Transparent around what is going on
right now in these times.
❏ Honor them for what they are doing in their community to
make an impact- these are leaders that have a following
and/or community. make sure to research them and honor
them for the good things they are doing to make an impact
❏ Present the Problem- what is a big problem that them and/
or their community is running into that the person you are
reaching out to is not currently solving.
❏ Show them the Solution- be powerful and show them the
solution and genius you have. use the story braid framework.
❏ Present a Win/Win Scenario- make sure to provide a win/
win option. your win is being on their digital stage, their win
is going to be around knowing you can serve their commu-
nity and serve them.
❏ Call To Action- schedule a few minutes to talk/connect.
NOTES
39
NOTES
40
STACKING OFFERS
High Ticket Offers
Mid Ticket Offers
Low Ticket Offers
Taking into consideration the new market, outline your pivot offers:
41
Organize all your current offers:
NEW High Ticket Offers
NEW Mid Ticket Offers
NEW Low Ticket Offers
42
PRODUCT SUITE
Outline your current product suite:
Product
Pricing
Goal #
to Sell
Goal
Revenue
TOTAL>>
NOTES
43
NOTES
44
ORGANIZING YOUR
CURRENT PRODUCT SUITE
Use the chart below to determine which of your current products you
will either keep the same, change to virtual, or put on hold till after
the crisis:
ON HOLD
CHANGESAME
45
VIRTUALIZING YOUR
CURRENT PRODUCT SUITE
Identify how you will virtualize your current products:
46
CURRENT PRODUCT VIRTUALIZED PRODUCT
CURRENT PRODUCT VIRTUALIZED PRODUCT
CURRENT PRODUCT VIRTUALIZED PRODUCT
CURRENT PRODUCT VIRTUALIZED PRODUCT
Now that you have outlined what your virtualized suite looks like,
choose one product, and mark out your steps to actually pivoting
this existing product:
47
CRISIS-PROOF YOUR
PRODUCT SUITE
STEPS TO FRUITION
01 02 03 04 05
NOTES
48
NOTES
49
SALES & MARKETING
INITIATIVES
Initiative
Difficulty
Level
Description
Digital Stages
Low
This is an online stage.
Your Own Event
Medium
This can be as easy as doing a local dinner event or
a full-blown 3-day event. The key is the larger your
email list and your following is, the bigger the
event you can hold.
Running a Challenge on
Facebook or Other Social
Platforms
Medium
Run a 3 or 7 day Challenge on social media that
you can get up and running quickly. You can run
Facebook ads to increase your attendance, and
you can run the challenge for free, or it can be a
paid challenge to subsidize.
Physical / Offline Stages
High
This is any offline stage (once we can travel again).
At events where you can speak in a breakout room
or as a keynote speaker. Rated difficult but easy
with the right tools.
Facebook Advertising to
Low Ticket Funnel
High
This is running Facebook ads to a lower ticket
offer, which for most people would be a digital
course or a mini-course.
50
• DIGITAL STAGES
• OWN EVENT
• CHALLENGE
• PHYSICAL STAGES
• LOW TICKET FUNNEL
List out your Pivot Product Suite below on the left, then draw lines to
connect it to the initiative(s) that are right for it
PRODUCTs & INITIATIVEs MATCHING
51
SALES & MARKETING
INITIATIVES
HOW TO RUN A CHALLENGE FLOW CHART
52
Choose Challenge Type
Paid Challenge: $10-$20
Free Challenge
Emails Ads
Partner
Promotion
Facebook
Group
Challenge can be anywhere from 3 to 31 Days
Daily Content Daily Content
Daily Content
Daily Content
Upsell to higher ticket program
Own Product Partner Product
NOTES
53
NOTES
54
55
MEETING
PLANNER PANEL
5 BIGGEST TAKEAWAYS:
NOTES
56
GENEROSITY
What are you most grateful for?
HOW WILL YOU GIVE BACK?
01
02
03
04
05
SALES &
MARKETING
BUSINESS CRISIS
FRAMEWORK
TAKEAWAYS
What were your biggest takeaways
from Advance 360 iNTERACTIVE
in each of these areas?
57
GENEROSITY
VIRTUALIZE
DIGITIZE
COMMUNICATION
PIVOT
PRODUCTS
CLARITY
MILESTONES
Now that you have your pivot goal, what are all the milestones, or
steps, that you need to make deadlines for?
DUE DATE
MILESTONEDONE?
DIGITAL STAGES
PRODUCT PIVOT
SALES & MARKETING
58
59
NEXT STEPS
Today is the day! What is the first thing you are going to
do to move forward?!
Done
Task
Due Date
Often, we get so overwhelmed by all the changes and information in front of us.
If we can teach ourselves to see the negative space, we can get a better understanding of the bigger
picture, and might see new opportunities.
60
COLORING BOOK
61
COLORING BOOK
Some sharks must swim constantly in order to keep oxygen-rich water flowing over their gills. We must
keep moving forward during this pivot-economy to keep our businesses healthy.
30-MINUTE RECIPES
ESCAROLE &
BEAN SOUP
INGREDIENTS:
• 2 tablespoons olive oil
• 2 garlic cloves, chopped
• 1 pound escarole, chopped
• Salt
• 4 cups low-salt chicken broth
• 1 (15-ounce) can cannellini beans,
drained and rinsed
• 1 (1-ounce) piece Parmesan
• Freshly ground black pepper
• 6 teaspoons extra-virgin olive oil
• Serving suggestion: crusty bread
DIRECTIONS:
1. Heat 2 tablespoons of olive oil in a heavy
large pot over medium heat
2. Add the garlic and sauté until fragrant,
about 15 seconds
3. Add the escarole and sauté until wilted,
about 2 minutes
4. Add a pinch of salt
5. Add the chicken broth, beans, and
Parmesan cheese
6. Cover and simmer until the beans are
heated through, about 5 minutes
7. Season with salt and pepper, to taste
8. Ladle the soup into 6 bowls. Drizzle 1
teaspoon extra-virgin olive oil over each
9. Serve with crusty bread
CROCK POT
PULLED PORK
INGREDIENTS:
• 2-4 lbs Pork Roast
Depends on # of servings
• ½ - 1 Bottle of Preferred BBQ Sauce
• Hamburger Buns
DIRECTIONS:
1. Add Pork Roast and BBQ Sauce to
Crock Pot
2. Cook on low temp for 6-8 hours
3. Shred the pork when done
4. Serve on Hamburger buns
5. Or you can freeze for extremely easy
re-heating
62
Jessica Andrews
FROM THE KITCHEN OF
AYR Director of Operations
Jed Olson
FROM THE KITCHEN OF
AYR Director of Customer Experience
30-MINUTE RECIPES
GARLIC BUTTER
SHRIMP SCAMPI
INGREDIENTS:
• 2 tbsp olive oil
• 4 tbsp butter
• 4-5 large garlic gloves, minced
• 1 ¼ lbs of large raw shrimp prawns
• Salt and Pepper to taste
• ¼ cup dry white wine or veggie broth
• ½ tsp crushed red pepper flakes
• 2 tbsp lemon juice
• ¼ cup chopped parsley
DIRECTIONS:
1. Heat 2 tablespoons of butter and the
olive oil in a large skillet
2. Add the garlic and sauté until fragrant,
about 30 seconds
3. Add the shrimp, salt and pepper, and
sauté for 1-2 minutes on one side then
flip (should be pink!)
4. Pour in wine, add red pepper flakes
5. Bring to a simmer for 1-2 minutes
6. Stir in the remaining butter and lemon
juice
7. Garnish with parsley
8. Serve over rice, pasta, garlic bread or
steamed vegetables!
MEXICAN
LASAGNA
INGREDIENTS:
• 1 lb lean ground beef
• 1 ounce package taco seasoning
• 1 (14 ounce) can peeled and diced tomatoes
with juice
• 10 (6 inch) corn tortillas
• 1 cup prepared salsa
• ½ cup shredded Colby cheese
DIRECTIONS:
1. Preheat oven to 350 degrees F
2. In a large skillet, over medium-high heat,
brown the ground beef
3. Stir in taco seasoning and tomatoes
4. Line a 9”x13” baking dish with half the
tortillas
5. Spoon the beef mixture in the dish
6. Top with the remaining tortillas
7. Spread salsa over the tortillas
8. Sprinkle with cheese
9. Bake at 350 degrees F for 20-30 minutes, or
until cheese is melted and bubbly
63
Daniel Moskowitz
FROM THE KITCHEN OF
AYR Director of Sales
Rachel Stivers
FROM THE KITCHEN OF
AYR Director of Marketing
MINDFULNESS
EXERCISE
Spotify playlist for thinking music
MINDFULNESS IS DIFFERENT FROM CLASSIC
MEDITATION BECAUSE IT’S A TECHNIQUE WHERE
YOU DIRECT YOUR FOCUS ON THE CURRENT
MOMENT. THIS ALLOWS YOU TO BE MORE
PRESENT; GIVING YOU HELPFUL TOOLS TO TUNE
IN, NOT OUT!
EVERYDAY MINDFULNESS:
• Start the day with a few moments of “conscious
awareness”
• Use the exercise on the right!
• Practice Active Listening
• Listen to what was said; process it fully; respond
thoughtfully and intentionally
• Watch the tone and language in your
communications
• Your intended message might not match your tone,
especially now when everyone is experiencing
higher stress levels
• When feeling stressed or overwhelmed, take a time
out
• Go outside; take a walk; dance!
• Respect all people, even if you may not agree with
their ideas
• We are all in this together and being able to see
from someone else’s perspective leads to new ideas
• Set a 1 minute timer
• Sit in a chair with your feet
planted firmly on the floor
• Relax your muscles, but don’t
slouch. The goal is to feel
physically stable and aware. (If
you feel comfortable, place
your hands palm-up, as it
creates a physical response of
openness)
• Close your eyes
• Breathe in—counting from 1 to 8
• Breathe out—counting
backwards from 8 to 1
• Repeat for one minute—
If you find your mind straying,
go back to the last number you
remember and go from there
One-Minute
Mindfulness
Activity
64
NOTES
FROM THE
MIND OF:
NOTES
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NOTES
76
77
WWW.ADVANCEYOURREACH.COM | © ADVANCE YOUR REACH
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