Regional Perspectives
expansion, the demise of many dot-coms and recent
volatility in the NASDAQ suggest that vulnerabilities
are emerging. Technologies could change, industry
growth could slow, and increasing competition could
diminish market share. Moreover, many of these high-
tech enterprises are not recession-tested, and setbacks in
this sector likely would be felt throughout the local
economy. Already, landlords are increasingly cautious
about leasing to high-tech companies that have no track
record, or profits, to indicate stability. See Regional
Outlook, first quarter 2000, for greater detail on this
topic.
Residential construction activity in the Atlanta Region
is moderating in many areas. In the Atlanta metropoli-
tan area, for example, single-family permit issuance,
though remaining near historical highs, has slipped
from year-ago levels. Moderation in homebuilding has
had a significant effect on construction employment
growth. In 1999, year-over-year construction employ-
ment growth was in the double digits, but it has since
declined substantially. Moderating residential construc-
tion activity has contributed to lower growth throughout
the Region’s economy.
Manufactured housing production is heavily concentrat-
ed in the Atlanta Region. The Region accounted for one-
third of the industry’s national employment in this
construction subsector, and employment has grown
nearly 8 percent annually over the past five years,
according to WEFA, Inc. However, excess capacity and
an increasing number of dealer failures have contributed
to the closing of some facilities and stress in the industry,
according to a recent quarterly report from Cavalier
Homes, Inc.
8
Widespread availability of credit in recent
years also has led to an increase in repossessions, which
adds to inventories. Many manufacturing plants in the
Region are major employers in rural areas. Further weak-
ening of market conditions or any decline in demand
stemming from an economic downturn could adversely
affect the surrounding economy.
Other Regional Considerations
In addition to the above, certain stressed industries (e.g.,
the North Carolina-based furniture and appliances indus-
tries) are disproportionately represented in the Region.
8
November 13, 2000. Quarterly Report (SEC form 10-Q), Cavalier
Homes, Inc.
These industries represent the two ends of a product
pipeline—production and distribution. North Carolina is
home to half the Atlanta Region’s employment in the fur-
niture and appliances industries, nearly 80,000 jobs.
According to www.NCFurnitureONLINE.com, over 60
percent of the furniture manufactured in the United
States is made within a 200-mile radius of central North
Carolina. Favorable interest rates over the past few
years, strong housing activity, and high consumer con-
fidence have heightened consumer demand for home
furnishings. Further, the “wealth effect” has encouraged
purchases of big-ticket items, and homebuying has been
at or near record levels during the long-running eco-
nomic expansion. However, higher interest rates or a
slowdown in homebuying could curtail demand for big-
ticket items and negatively affect this industry. Since the
beginning of 2000, the 12-month moving average of
new and existing home sales has been trending down-
ward, and growth in furniture and household equipment
spending has declined slightly. By late 2000, slowing
economic growth prompted some manufacturers to lay
off employees. Weaker demand could adversely affect
not only manufacturers of furniture and appliances but
consumer retailers and wholesalers as well.
Problems in the pulp and paper industry could dispro-
portionately affect the Atlanta Region because of the
industry’s significant presence. Although in continuous
decline since 1989, the industry still employed more
than 125,000 workers in the Region in 1999, according
to WEFA, Inc., estimates. The highest employment con-
centrations are in Georgia, with 33,646 employees;
North Carolina, with 23,644 employees; and Alabama,
with 20,020 employees. In 1996, 24 percent, or $178.9
million, of Alabama’s paper product exports and 13 per-
cent, or $228.7 million, of Georgia’s paper product
exports were shipped to Asia. While these states have
the greatest global exposure, the paper and pulp indus-
try has a presence, albeit more limited, in other states in
the Region, and as a result, these states have some
degree of domestic exposure.
Risk and Implications
A recent nationwide study by the Goldman Sachs
Group Inc.
9
identifies the theater, drug-store,
consumer-product, asbestos, health care, and textile
9
Mollenkamp, Carrick. December 29, 2000. “Wall Street Tries to
Spot Which Loans and Banks May Face Problems Soon.” Wall Street
Journal. Section A, page 2, Column 5.
Atlanta Regional Outlook 9 First Quarter 2001