Town of Mount Pleasant | #Open4BizMP | Page 1 of 8
FY2020 Application for Accommodations Funding
For Projects 07/01/2020– 12/31/2020 Application available : December 1, 2019.
February 3, 2020: Completed Application and All Supporting Documents must be Submitted.
March 5, 2020, 11:00 AM Presentations to Committee (Town Hall, 100 Ann Edwards Lane, Mount Pleasant, SC 29464)
March 6, 2020 11:00 AM Committee Deliberation and Grading
March 10, 2020 Presentation to Town Council for Final Approval
Those organizations receiving funding will be notified shortly after Town Council’s approval.
Submit:
Email to Tourism@tompsc.com or mail to ATAC, 100 Ann Edwards Lane, Mount Pleasant, SC 29464
Questions:
Email Tourism@tompsc.com.
Presentations to the Accommodations Tax Committee shall be no longer than 2 minutes in length and should address the
items below.
Project/Event Name:
Amount Requested: Date(s) of Event:
Location of Event:
Does this event take place in Mount Pleasant? Yes No
Please check appropriate category.
Festival/Event Marketing Promotions
Cultural Arts
SECTION I: Organization Information
Organization Name:
Contact Name and Title:
Mailing Address:
Phone Number:
Fax Number:
Email Address:
Type of Entity: 501(c) Tax-exempt Governmental
Federal Employer ID Number:
Briefly state the history and mission of your organization:
Describe your request:
Please download and complete this
application in Adobe Reader.
Responses submitted in Internet
browsers will not be saved.
Town of Mount Pleasant | #Open4BizMP | Page 2 of 8
SECTION II: Required Financial Information
When submitting your application, please attach a comprehensive budget. Be as detailed as
possible to include specific expenditures and revenues. The budget must be submitted with
this application to receive consideration from the Accommodations Tax Advisory Committee.
SECTION III: Funding Request for FY 2020 - 2021
Accommodations Tax is available under section 6-1-530 of State Law for the following tourism-related expenditures:
Advertising and promotion related to tourism development
Maintenance or operation of a tourist-related building or facility
Construction of tourist-related building or facility
Beach renourishment
Accommodations Tax is not available for the following tourism-related expenditures:
× Sporting Events with Scholarships
× Promotion of Events staged by Colleges, Senior Centers, or Local Choirs for the Participation of Locals
× Cultural Programs in the Schools
× Anything that Involves a “Re-Granting” of Funds or Donation of Proceeds
For a complete listing of eligible and ineligible projects, please refer to the ATAX State Guidelines Summary.
1. FUNDS RECEIVED OR REQUESTED FOR TOURISM-RELATED EXPENDITURES
Are you requesting ATAX funds from other organizations for this event or project? If yes, what organizations? And how
much have you received?
Please list any sponsors of your event and their contributions, financial or in-kind.
Previous Budget
(Form 990) FY19
Current Budget
FY20 Amount
FY20
Status
Charleston County
Town of Mount Pleasant
Other Organizations
Total Project or Event
Town of Mount Pleasant | #Open4BizMP | Page 3 of 8
SECTION IV: Scoring System
As you complete your application, please keep the following factors in mind. Our A-TAX
committee will use these factors as evaluation tools when reviewing your application.
1. HOTEL ROOM NIGHTS IN MOUNT PLEASANT – 40%
Each project will be given up to 40 points
.
Room nights are calculated as the total number of rooms multiplied by the number of nights occupied.
Please see the Mount Pleasant Hotels Acknowledgement Agreement on the following pages to indicate
where the number of rooms in Mount Pleasant are being utilized.
Mount Pleasant Hotels Acknowledgement Agreement
Events receiving Mount Pleasant accommodations tax funding will be required to provide the following
hotel listing to all known prospective visitors and participants. Please place the number of rooms to be
occupied for the chosen hotels in the appropriate box below.
PROPERTY
ADDRESS
ROOMS
Number of
Rooms
The Beach Club 28 Patriots Point Road
800
-745-8883
92 Rooms
Best Western Patriots Point
259 Ma
grath Darby Blvd.
843-971-7070
843-408-7311
70 Rooms
Comfort Suites
1130 Hungryneck B
lvd
843-216-0004
81 Rooms
Cottages on Charleston Harbor
16 Patriots Point Road
843-849-2300
10 Cottages
Court
yard Marriott
12
51 Woodland Ave.
843-284-0900
130 Rooms
Days Inn 2
6
1 Johnnie Dodds Blvd
843-881-1800
130 Rooms
Extended Stay America
3
0
4 Wingo Way
843-884-4453
101 Rooms
Hampton Inn at Patriots Point
255 Sessions Way
843-881-3300
121 Rooms
Hampton Inn & Suites
1104 Isle
of Palms Connector
843-856
-3900
120 Rooms
Hilton Garden Inn 300 Wingo Way 843-606-4600 133 Rooms
Holiday Inn Express & Suites
350 Johnnie Dodds Blvd
843-375
-2600
116 Rooms
Previous Year
Current Year
(Projected)
Total Number of Rooms
Number of Nights Occupied
Total Room Nights
(# Rooms
x
# Nights)
Clarion Inn
3
1
0 Johnnie Dodds Blvd
843-884-5853
116 Rooms
Harborside at Charleston Harbor 20 Patriots Point Rd. 843-8560028
125 Rooms
Holiday Inn Express & Suites 1104 Stockade Lane 843-216-0000
103 Rooms
0
0
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Homewood Suites
1998 Riviera Ave.
843-882-6950
107 Rooms
Home2 Suites
1650 James Nelson Road
843-971-6800
122 Suites
Hyatt at Towne Centre
1600 Palmetto Grande
92 Rooms
Hyatt House
1430 Midtown Ave.
128 Rooms
Inn at I’on
148 Civitas St.
843-284-0850 7 Suites
Mainstay Suites 400 Magrath Darby Blvd.
843-881-1722
71 Rooms
Old Village Posthouse
101 Pitt Street
843-388-8935
6 Suites
Quality Inn & Suites
196 Patriots Point
843-856-8817
800-704-4480
103 Rooms
Red Roof Plus
301 Johnnie Dodds Blvd
843-884-1411 124 Rooms
Residence Inn 116 Isle of Palms Connector
843-881-599 90 Rooms
Shem Creek Inn
1401 Shrimp Boat Lane
843-881-1000 50 Rooms
Sleep Inn
299 Wingo Way
843-856-5000
83 Rooms
Springhill Suites
245 Magrath Darby Blvd.
843-284-5250
110 Suites
Staybridge Suites
TownePlace Suites
1350 Stuart Engals Boulevard
843-936-5555
101 Rooms
Tru By Hilton
1651 Midtown Avenue
124 Rooms
Wyndham Garden Inn
1330 Stuart Engals Blvd 843-352-5151
120 Rooms
Cambria Hotel 1472 Highway 17 N.
843-849-9677 112 Rooms
843-884-6000
843-388-6277
The Palmetto House Inn 140 Civitas St. 243-388-3805 7 Suites
251 Sessions Way 843-216-5400 108 Suites
843-936-5900
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2. ADDITIONAL ECONOMIC IMPACT 20%
Each project will be given up to 20 points.
The economic impact of any event or attraction includes many variables outside of the room nights. Are
these visitors likely to eat out? Will they go on other excursions? The fields below are designed to gauge
the overall impact of your project. Events during the off season will be given higher priority for funding.
Previous Year
Current Year (Projected)
Total Attendance (Including Visitors)
Number of Attendees from Outside
Tri-County Area (Visitors)
Daily Spending of Visitors
Average Length of Stay
Total Direct Impact
The Total Direct Impact is
assessed as the number of
visitors multiplied by the
average daily spending
multiplied by the length of stay.
% of all visitors who traveled to
area specifically for the
event/attraction
Attraction or Festival?
Attraction
Event/Festival
Season of Event:
Prime Season
(Mid-March, April, May, June, July, Sept, Oct)
Shoulder Season (Nov, Dec, Jan, Feb, Mid-March, Aug)
Is this a startup project?
Yes
No
What methods did you use to calculate the total attendance and the total number of non-residents?
Please be specific i.e. survey questions, estimation methods, etc.
What methods did you use to calculate the visitor spending, length of stay and percentage of visitors
who specifically came for the events/attractions?
$227
0
$228
0
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2. MEDIA/MARKETING – 20%
Each project will be given up to 20 points.
Please attach the detailed Marketing/Advertising Plan for the event or project. Attachments
should be included to provide clarification on the organization’s marketing strategy to include
broadcast, print, electronic and other advertising mediums outside of the local market.
Media and marketing exposure promotes visitation and attendance for events, festivals and other tourism-
related activities. This effort also helps to increase interest for subsequent years, which is extremely
important for annual, recurring events. In addition, this exposure further enhances the image of Mount
Pleasant as a visitor destination, which encourages visitation throughout the rest of this year.
Does the Marketing Plan as outlined appear organized and easily understood? Is the organization utilizing
multiple forms of marketing to reach their goal? Did the organization identify quality publications/media
outlets that will offer a return on investment? Is the applicant organization using publications that qualify
for the greater the 50-mile radius rule? Is the applicant organization investing in the project?
The Marketing Plan must be submitted with this application to receive consideration from the
Accommodations Tax Committee.
3. COMMUNITY IMPACT10%
Each project will be given up to 10 points.
The impact of your project may extend well beyond any capital investment, jobs created or visitors it attracts.
Some of the other benefits may include preserving and promoting a cultural/heritage asset of the community or
improving the quality of life for locals. In the long-run, what aspect of the project will benefit the Mount Pleasant
community?
Please list sustainable impacts on Mount Pleasant and the Tourism Industry or how this positively impacts
the local community:
Town of Mount Pleasant | #Open4BizMP | Page 7 of 8
4. FUNDING SOURCES/SUSTAINABILITY10%
Each project will be given up to 10 points.
Has this project received previous funding? Has the funding been well utilized? Has the return on investment
been beneficial to the Mount Pleasant community? Is the project solely dependent upon A-TAX funding? Has
the project continued to seek additional sources for funding?
Have you received funds from the Accommodations Tax Fund previously? Yes No
5. FINAL CALCULATION
Calculations to be completed by Accommodations Tax Committee.
Final Score = Hotel Room Nights + Economic Impact + Media/Marketing + Community Impact + Funding
Sources
1) Recommendations to Council will be based on the score of each entity;
2) If the total request from all entities exceeds the available funding, recommendations to Council will be
made based on the available funding.
Year
Funding Received
Town of Mount Pleasant | #Open4BizMP | Page 8 of 8
SECTION V: Attachments & Operations
The following attachments must be submitted with your application to tourism@tompsc.com or by mail to ATAC, 100
Ann Edwards Lane, Mount Pleasant, SC 29464.
The Internal Revenue Service tax status determination letter (not applicable to government agencies).
Copy of Internal Revenue Service Form 990 if entity’s expenses are less than $1 million in the last
completed fiscal year.
Copy of the Annual Audit performed by a Certified Public Accountant (CPA)
o If governmental entity or
o If entity’s expenses are $1 million or more in the last completed fiscal year.
Budget Documents
Marketing Plan
Applicants must complete this application in its entirety. Projects submitted for consideration must demonstrate a
relationship to or impact on the visitor industry within the community. Funding recipients must recognize the
Town of Mount Pleasant as a sponsor on all promotional materials.
Applications will be reviewed bi-annually. The deadline for submittal and meeting dates are located at the top of this
application. Applications will not be reviewed outside of those periods. Applicants must present to the
Accommodations Tax Committee to receive funding. A notarized performance report of the event/project is due
within 30 days of completion. Please include any promotional materials, advertisements, etc. with your
performance report submission. Failure to submit a performance report may make the project or entity
ineligible for future funding.
I hereby certify that the applicant organization does not discriminate on the basis of race, color, age, sex, religion,
sexual orientation, physical disability, or national origin, and that all funds that may be received by the applicant
organization from the Town of Mount Pleasant will be solely used for the purposes set forth in this application and
will comply with all laws and statutes. Organizations receiving Accommodations Tax Funding will comply with state
regulations requiring funds be utilized only for purposes as set forth in the Accommodations Tax Statute.
Should the applicant receive funding, the applicant agrees to notify the Town of Mount Pleasant in writing of any
decision to cancel or postpone an event/project and must fill out the “Canceled or Postponed Events Form” within 30
days of the event/project’s cancellation/postponement. All funds must be returned in full to the Town of Mount
Pleasant if an event/project is canceled for any other reason excepting the occurrence of any circumstance beyond
the control of the applicant such as acts of God, war, acts of terrorism, government regulations, disaster, strikes, civil
disorder, or curtailment of transportation facilities. Additionally, all funds must be returned in full to the Town of
Mount Pleasant if an event is postponed more than 180 days from the original approved event date excepting the
aforementioned conditions. The applicant may reapply for funding during the appropriate funding period.
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