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THE 21-DAY ADVENTURE TO DISCOVER AND MONETIZE YOUR SIDE HUSTLE WORKBOOK

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THE 21-DAY ADVENTURE TO

MIKE DOOLEY

WORKBOOK

Discover and Monetize Your

Side Hustle

TUT PUBLISHING

an imprint of TUT Enterprises, Inc.

Orlando, Florida

www.tut.com

manner whatsoever without written permission from the author and publisher

except in the case of brief quotations embodied in critical articles and reviews.

Designed by Gina Tyquiengco

Edited by Hope Koppelman

How to Use This Workbook

How to Get Started

Welcome to the Adventure

KICKOFF VIDEO: Set Your Intention; Create Your Vision

WORKSHOP 1: The Logistics of Mystics and a Case Study

VIDEO 1: Get Into the WOWs, Not the HOWs

VIDEO 2: Discover Yourself, Find Your Passion

VIDEO 3: Let’s Get Metaphysical!

VIDEO 4: Align Your Beliefs with Your New Vision

VIDEO 5: Manage Your Fears

VIDEO 6: Know Your AWESOME Options

VIDEO 7: Develop an Action Plan

WORKSHOP 2: My Top 10 Side Hustle Hacks

VIDEO 8: Ready or Not?

VIDEO 9: Your Pricing Model

VIDEO 10: Create Your Platform

VIDEO 11: Cut, Scrutinize, Barter, Finagle

VIDEO 12: Create Crazy-Cool Alliances

VIDEO 13: Guerilla Marketing 101

VIDEO 14: Track Your Finances

Contents

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WORKSHOP 3: Why You Are Going to Blow the Lid Off This One

VIDEO 15: Expect a Miracle

VIDEO 16: Evolve, Change, Reconsider

VIDEO 17: Count Your Blessings

VIDEO 18: Stay Inspired

VIDEO 19: Diversify Everything

VIDEO 20: Help as You Wish to Be Helped

VIDEO 21: Prepare to Astound YOURSELF

WORKSHOP 4: Loans, Licenses, Legalities and More

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The purpose of this workbook is to accompany the daily video lessons and weekly

workshops, and to help you integrate what you learn. Inside you’ll ﬁ nd blank pages

for jotting down notes, ideas, brainstorms, and action plans. You’ll also ﬁ nd specially

selected Notes from the Universe to inspire you along the path to creating your

amazing side hustle (SH)!

There are two ways you can use this workbook:

• If you prefer to write freehand, you can print it out and write in the blank

pages.

• If you prefer to write on the computer, you can type directly in the blank

pages. Here are the steps to save your work online:

1. Download and save the workbook PDF ﬁ le to your computer.

2. Use Adobe Reader to open the PDF workbook.

3. Fill out your workbook.

4. In the Adobe Reader menu, go to File > Save As. Choose the PDF

format. Choose a location to save the ﬁ le, then click Save.

How to Use This Workbook

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1. Watch the KICKOFF VIDEO, and then one video lesson each day for 21 days.

Watch one video lesson each day, starting with the KICKOFF VIDEO. In the

KICKOFF VIDEO, you will set your all-important intention and vision for your

side hustle.

Please work at a pace that suits you and your busy life. If you miss a day, or

several, don’t worry. Pick up where you left off when you’re ready.

2.

Read the Workbook carefully and complete the daily exercise in each lesson.

Each video lesson will share a new exercise designed to help you discover

and monetize your side hustle. Use this workbook to complete each exercise

and/or write down thoughts and ideas. You’re also welcome to use your own

notebook if you already have one.

3. Watch the LIVE workshops each week (all will be recorded for your convenience).

July 1, 2021 at 3 pm ET – The Logistics of Mystics and a Case Study

July 8, 2021at 3 pm ET – My Top 10 Side Hustle Hacks

July 15, 2021at 3 pm ET – Why YOU Are Going to Blow the Lid off This One

July 22, 2021at 3 pm ET – Loans, Licenses, Legalities and More

We’ll send you an email with the link to watch 24 hours prior to each workshop!

During each workshop, there will be time for Q&A at the end. I will try to

answer as many questions as possible each week. Click here to ask a question!

Recordings will be found in your dashboard. You will have lifetime access to

these recordings, so you can go at your own pace.

How to Get Started

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Jambo Fellow Adventurer!

Your side hustle called.

Says you still look hot in black.

Wants to know what you’re waiting for.

I know the fear of leaping into the unknown, struggling to survive, and then, ﬁ nally,

soaring. It’s so worth it, more than I could have ever imagined.

I took the plunge years ago. Today, however, with the self-reﬂ ective silver-lining of

the pandemic, combined with the power and reach of the internet, leaning into a

side hustle has never been easier or more packed with life-changing potential.

What better way to discover your bliss and ﬁ nd your power than to monetize your

passion as we emerge from a world in upheaval? To reclaim your power, led by joy,

dancing with life’s magic?

Any metaphysically-aware entrepreneur today is far more likely to succeed than

ever before!

Whether it’s part-time or full-time, to get rich or just get creative, as an author or

entrepreneur… your side hustle awaits.

Let’s dance,

P.S. As a former PricewaterhouseCoopers C.P.A., having launched several startups

based on my bliss that have sustained me and my family for decades, and as a globally

recognized metaphysical teacher for over 20 years, I speak your language and we

will make this happen!

Welcome to the Adventure

Let’s dance,

1

Kickoff Video

Set Your Intention; Create Your Vision

This is one of the most important videos/exercises of the entire workbook!

In just a few words, as simple as a short list of bullet points, or maybe written as a

mantra or mini-mission statement, take a few moments to get clear on why you’re

here and what you’re after. There will soon be an exercise for you to get into

speciﬁcs—not here. For now, please avoid all details! You’ll understand why later.

Keeping this assignment light and simple, let your scope remain broad.

What is your hope and intention

for your Side Hustle? Not just for this course,

but for whatever you get involved in, side-hustle-wise, in the months and years

ahead? What is your vision?

Some examples:

Wealth accumulation

Creative fulﬁllment

Find my people/friends

Become an entrepreneur

Live vibrantly, in health

Discover my passions

Unleash my power

Tap into my gifts

See the world

Love myself

Spiritually grow and learn

Get excited about life

Live without resistance

Have fun and be HAPPY

Build self-conﬁdence

Choose as many as you like, make up your own, let your intention/vision stir joy and

optimism in your heart. Maybe cobble together several ideas, like this: To become a

spiritual entrepreneur, serving the world, creating ﬁnancial abundance, creatively

engaged, loved and in love with all.

The example Mike gave was: To be a Happy, Spiritual, International, Millionaire. Which

he later phrased as an afﬁrmation: I am a Happy, Spiritual, International, Millionaire.

Begin on next page.

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There are indeed times in every life when one must simply lay low, hide out, and just chill.

And usually it’s called sleep.

However, in between such times, by the light of the sun or a giant disco ball, I generally

advocate as full a schedule as you can possibly manage.

Do the hustle,

The Universe

Set Your Intention; Create Your Vision

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Workshop #1

The Logistics of Mystics and a Case Study

Thoughts and Ideas…

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It’s not the dazzling voice that makes a singer. Or clever stories that make a writer.

And it’s not piles of money that make a tycoon.

It’s having a dream and wanting to live it so greatly that one would rather move with

it and “fail” than succeed in another realm.

You so have what it takes,

The Universe

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Today’s lesson is about getting into your dream – the WOWs, not the HOWs! Naming

the exciting perks that you may ﬁ nd along the journey, and the details that will likely

arise because of your side hustle. You don’t even have to clarify what your side hustle

will be if you don’t know yet. Whether you know yours or not, this is not a time to

confuse WOWs with HOWs. You can tell them apart through the joy they bring

you and the detachment you feel. If you’re too attached to something happening a

certain way, you may limit your WOWs. Whereas, if you leave the door open to the

HOWs (the evolution of your hustle), you allow Divine Intelligence the freedom to

help you in ways presently unimaginable.

Today, make these two lists as long as you can, until you literally taste the glory! The

objective here is to create emotional excitement over where you are headed by

naming various bells, whistles, and the anticipated frosting on the cake – the fun

details of your life that will arise from your side hustle.

Here are some examples of WOWs, not HOWs:

Become a renowned writer, painter, etc.

Well-known for my unique styles of…

End every workday @ 1PM

Pay college tuition for descendants

Have a strong internet presence

Physically work with my hands

Perfect amount of monthly biz travel

Lots of long 3-day weekends

Serve an amazing community

Jam and work with brilliant creatives

Help employ the disadvantaged

Develop my spiritual practices

Open up global satellite ofﬁ ces

Sponsor kids, a family, a village

Paid a retainer, plus BIG commissions

Lots more precious family time

T

ake up/play more golf, tennis, etc.

Lots of international friends

Romantic interludes abound

Rocking peace of mind; no anxiety

Fund my own non-proﬁ t organization

More aligned with truth than ever

Enjoy ever-improving health

Radiate LOVE for self and others

Remember to relax more often

Buy a cool second home abroad

Take my besties to Tahiti for vacay

Perfect my Spanish language skills

Laugh like I have never laughed

Feel JOY like never before

VIDEO

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Get Into the WOWs, Not the HOWs

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If you hold it clearly enough in mind; if you physically anticipate it, steadily, day by day,

there are no earthly hands, nor heavenly for that matter, which can stop those thoughts

from becoming things.

Just be really, really sure you want it.

Tallyho,

The Universe

My WOWs, Not HOWs

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VIDEO

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Discover Yourself, Find Your Passion

Today’s video shared two stories. The ﬁ rst was about how acting, even without

knowing what might come next, can help produce what comes next, including the

clarity you may need to uncover a passion. The second was about acting based upon

a

known passion, which only later produced the side hustles of writing and speaking

on the nature of reality.

To help you uncover your own passion areas, we’ll explore what you LOVE, are GOOD

at, and have SURVIVED . You don’t have to make a business model out of these. Just

name them. Remember, Divine Intelligence will help you connect the dots!

Today, write your answers to the following three questions, which will help reveal

where your passions lie as well as some possible directions you can move in going

forward, once it’s time to take action.

1. What do you LOVE (or think you might love)? For example: animals, nature,

children, meeting new people, traveling, writing, metaphysics, organizing, leading, etc.

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Be led by joy.

It’s the whole point.

Tallyho,

The Universe

2. What are you really GOOD at (or think you might be really good at)? For example:

yoga, ﬁ nances, teaching, art, baking, numbers, investing, building, etc.

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3. What have you SURVIVED (your most challenging experiences)? For example:

cancer, depression, the death of a loved one, heartbreak, bankruptcy, addiction, etc.

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One time a day is all that’s necessary. You don’t need to do it any longer. You

can take weekends off.

No longer than 5 or 10 minutes at a time. Use a timer. If you try to

visualize longer, you’ll invariably begin daydreaming and then getting

angry

with yourself for losing focus.

VIDEO

3

Let’s Get Metaphysical!

Metaphysics speaks to the ﬁ rst “science” that belies the tangible world—its origins

and physical laws. It places you at the helm of the ship of your dreams, as the

creator of your own reality, based upon the thoughts you think, the words you

speak, and the actions you take. It holds that the perspectives you choose will

literally begin to rearrange the circumstances of your life, so that they mirror your

choices. Therefore, even the simplest exercises that help you change your

perspective, can change your life.

With your side hustle calling, and to give it the best chance of bringing about your

own personal transformations, it’s therefore ideal if you begin to view the world

from the windows of the “mansion of your wildest dreams” (creating the

perspective of having already arrived and “moved in”). As if you are now the person

you dream of becoming, choosing your thoughts and making your decisions from

that perspective, and as that person.

Today, begin incorporating metaphysics into your life by visualizing, making a

vision board, crafting positive afﬁ rmations, and praying in “exclamation

points” (instead of question marks), in order to engage Divine Intelligence.

9 Guidelines for Creative Visualization

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It’s one trick to manifest exactly what you want.

It’s another to bring about something even better.

Leave the door open,

The Universe

Ritualize it.

Make a daily routine out of it, like you do for brushing your teeth.

Imagine every conceivable detail. Sights, sounds, colors, textures, aromas.

Make it as vivid as possible in your mind.

Feel it. Throughout each session, get into a space of joy. Fake it if you have to,

and you probably will.

Script it in advance. Just a minute or so before you begin, decide upon a

scenario you’ll imagine moving through. Decide where you’ll be, who with,

doing what, when, where, why, etc.

Put yourself in the picture. Imagine yourself inside each image, experiencing

all the details you’re visualizing, seen from your eyes, heard from your ears,

felt in your heart.

Dwell from the end result or beyond. Do not visualize HOW your dream came

true. Imagine it already has!

Get physical when visualizing. Yell, shout, wave your hands, pump your ﬁsts,

happy dance, and you will ramp up serious emotion!

BONUS!! Here’s a 5-minute guided visualization to help you get started (please

notice how juicy, awesome details are explored, without naming a side hustle).

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Our beliefs are almighty. They open or close the ﬂ oodgates to what we allow

ourselves to think about. Therefore, it’s important that our beliefs are in alignment

with our dreams. Instead of looking for invisible, limiting beliefs, let’s begin by naming

beliefs we’d love to claim as our own.

Today, begin aligning your beliefs with your new vision.

1. Write down the empowering beliefs that you WANT to have (you don’t

have to believe them yet). Think about the beliefs that others have who’ve

already achieved as you wish to achieve OR who already embody what you

wish to embody. What do they believe?

2. Study your list. Speak your beliefs back to yourself and feel their validity.

The more you do this, the more comfortable with them you will become.

3. Act as if these beliefs are yours. Act like you’re worthy. Act like you have

enough. Act like the path is easy.

Make as many lists as you like for each area of your life where you want to ensure that your

beliefs are in alignment with your vision.

VIDEO

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Align Your Beliefs with

Your New Vision

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Please use more paper to list and begin installing other beliefs, as necessary.

One way to defeat invisible, limiting beliefs, even ones you may not know you have, is to

simply dream of a life so grand, that they couldn’t possibly make sense.

And then start living that life today, however humbly at ﬁ rst.

En garde,

The Universe

Empowering Side Hustle Beliefs

My side hustle is going to ﬁ nd me.

It will lead to massive joy and wealth.

It will transform every area of my life.

It comes crazy-easy to me. Whoohoo!

It allows me to channel the Divine.

It’s what I chose this life to do.

(Get more speciﬁ c if you know what

your side hustle will be!)

Empowering Money Beliefs

Money helps me help others.

It grows on trees.

It shows up whenever I need it.

It’s just an illusion.

It’s super easy to manifest.

Everything I touch turns to gold.

Money LOVES me!

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Fear is not something you learn to eradicate; it’s something you learn to manage.

And, by managing it, you realize it’s the natural extension of going where you’ve

never gone before and doing what you’ve never done before.

1. Face it. Know that fear is your friend (something that’s there to help you

rather than something you have to ﬁ ght against).

2. Don’t think about it; act on it. When you feel fear, perhaps even right now,

don’t wallow in it passively. Instead, take action. Research, study, cut costs,

ask for help, scan ads, etc. Taking action breeds clarity!

VIDEO

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Manage Your Fears

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You can have what you want, do what you dream, and brave what you fear, if you ﬁ rst see

it done in your mind.

Always works.

Always,

The Universe

Write down your fears (either now or when they arise), and beside each fear

write down what you can do about it.

My Fears

I’m afraid to fail.

I’m not ready.

I don’t want to run out of money.

I don’t want to embarrass myself.

Things I Can Do About It

Make some calls, ask for help.

Research and consider other paths.

Cut costs, postpone investments.

Take classes; brush up on skills.

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Today’s lesson is about discovering the truly inﬁ nite possibilities that are now before

you. Look back at the answers you wrote to the questions presented in VIDEO 2 –

What do you love? What are you really good at? What have you survived? Then, do some

fun web searches and let your imagination run wild…

1. Search the internet related to each of your interest areas, combined with

phrases like “side hustle” or “how to make a proﬁt doing,” to ﬁnd out what

others are up to and what their customers are needing.

For example: top side hustles, making a proﬁt doing XYZ, side hustles for…

(please indulge my wild imagination here; some of these key words may not

produce hot leads, but they are meant to ignite your own wild imagination for key

words that may yield some very surprising discoveries) female baby-boomers,

LGBTQIA+? millennials, vegetable gardeners, wildlife photographers,

webmasters/coders, science ﬁction writers, elementary math school

teachers, farm animal lovers, craft artists, guerrilla marketers, opera singers,

nature lovers, world travelers, fashion bloggers, dyed hair stylists, stay at

home parents, college students, introverts, actors, couples, animal trainers,

bookkeepers, bakers, bee keepers, etc.

2. Explore booming websites that freelancers and side hustlers frequently use.

For example: 99Designs, Fiverr, Upwork, We Work Remotely, Simply Hired,

Guru, Freelancer, LinkedIn, AngelList, etc.

3. Take copious notes!

VIDEO

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Know Your AWESOME Options

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There must be a bug in the system, because according to my records, you’ve never been

told exactly how powerful you are.

Very, very, very, very, very, very, very, very, very, very, very to the ten zenbillion.

K?

The Universe

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Today’s lesson is about creating an action plan down multiple pathways. You don’t have

to know exactly what you want to do, in order to start taking action in the immediate

future. Actually, the sooner you start down any path, the quicker you’ll gain clarity

and the faster life’s magic will place you on a better path. Begin by assessing your

immediate options and choosing either the most promising or the least sucky(!)

pathways (for example: dog walking, blogging, coaching, etc.). Then, write down

some baby steps you can now take for each (for example: location surveillance,

licensing requirements, product sourcing, continuing education, build a website,

etc.). Ask yourself, what else do people going down these pathways do? What baby

steps do they take?

Pathways 

Baby steps  1. 1. 1.

2. 2. 2.

3. 3 3.

4. 4. 4.

5. 5. 5.

6. 6. 6.

7. 7. 7.

VIDEO

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Develop an Action Plan

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There is no choice you’ve ever made, nor any you will ever make, that will limit you as

much as you may fear.

Nor even limit you at all.

How cool is that?

The Universe

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Workshop #2

My Top 10 Side Hustle Hacks

Thoughts and Ideas…

___________________________________________________________________________________________________

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The opportunity to ﬁ nd happiness dances within every moment, beats within every heart,

and grooves within every occurrence, situation, and event. Yet, it’s amazing how many

lifetimes it usually takes for someone to “get down on it” and pump up the volume.

Feel it?

All day long,

The Universe

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Today’s lesson is about starting, even before you’re ready. You may not ever feel

entirely ready, but, once you start, the resources you need to complete the journey

(such as conﬁ dence, ideas, marketing strategies, etc.) will fall into place.

Don’t wait for all of your ducks to line up before getting started. Know what you

want (your general end result), feel it in your heart, and when you’re reasonably

ready… take action!

Today, write down the areas where you feel you are not ready. Then, reﬂ ect on

them and ask yourself if they’re rational or irrational concerns. And lastly, list the

ways you can mitigate your concerns in those areas.

VIDEO

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Ready or Not?

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Once you’re prepared, truly prepared to carry on for as long as it takes, you’ll quickly ﬁ nd,

as all movers and shakers have before you, that it doesn’t take long at all.

Surrender to the path, and go -

The Universe

Where or how are you NOT feeling ready?

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Are the above concerns rational or irrational?

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List the ways you can mitigate these concerns (for example: get a day job, ﬁ nd a

business partner, ask for help, do more research, save more money, etc.):

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Today’s lesson is about how to value your goods and services. Your goods and

services deserve a high value, and oftentimes the higher you price something, the

greater its perceived value… but… a higher price point might mean fewer customers.

So, you need to decide what the right balance is for you.

4 Tips to Achieve a Higher Price Point (and Maximize Perceived Value)

1. Add bonuses, perks, or add-ons for those who pay the full price.

2. Create pricing categories, variables, or tiers. For example:

a. Premium VIP seating.

b. Increased freedom and services.

c. Volume discounts (e.g. BOGO or buy 3 and get the 4th free).

3. Offer early-bird pricing (e.g. $100 off if you sign up this week).

4. Try A/B testing (two price points, between two independent groups).

4 Steps to Derive Your Starting Prices

Today (or as soon as you have an idea of what you might lean into), begin moving

through the following steps to arrive at your ideal pricing model, or preliminary

pricing range, for your goods and services.

1. Research - visit retail stores, surf the internet.

2. Use your instincts, heart, and gut.

3. Consider implementing some of the above 4 tips, matching the right one(s)

to your offerings.

4. When the time arrives, TEST, TEST, TEST!

VIDEO

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Your Pricing Model

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Does a rich person have to spend all their money to feel rich?

No. That’s silly. They don’t even have to spend a cent, do they?

Oh, you so have it made.

Tallyho,

The Universe

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One of the most common ways to create a platform is to create a website, and then

give something away for free in exchange for people’s names and email addresses.

Harvard business school says that the dream business model is offering a free service

with an option to purchase (just like my Notes from the Universe – free daily emails with

an option to purchase online courses, books, events, etc.).

Today, write down the various ways you might begin creating a platform.

Speciﬁ cally, begin thinking about what you might offer for free to entice others

to play along. This gift can be of your own creation, or even the work of others

that you either purchase limited rights to, or, to which the rights are available to

all under Creative Commons license (like inspiring quotes, photographs, print art,

music, or even manuscripts).

Here are some examples of things you can offer for free on your website in exchange

for people’s ﬁ rst names and email addresses:

MP3’s or Videos:

• Inspirational talk

• Music or a song

• Instructions

• Afﬁ rmations

• Guided…

• Meditations

• Visualizations

Print:

• Article

• Book

• Reviews

• Blog entries

• Ecards

• Novel/novelette

• Recipes

Periodicals:

• Ezine

• Drawings

• Newsletter

• Notes from my gizmo

• Reading reports

• Tarot

• Energy

VIDEO

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Create Your Platform

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The one thing all famous authors, world-class athletes, business tycoons, singers, actors,

and celebrated achievers in any ﬁ eld have in common, is that they all began their

journeys when they were none of these things.

Yet still, they began their journeys.

You are so poised for greatness,

The Universe

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Today’s lesson is about playing both ends to the middle. Expect miracles, but also do

what you can to be practical and pragmatic. In one sense, cutting costs, scrutinizing,

bartering, and ﬁ nagling are indeed “negative” demonstrations to the Universe that

connote lack, but there’s nothing wrong with being ﬁ nancially conservative as long

as you balance it with occasional, well thought-out splurges.

Here are 4 ways to proactively control your expenditures:

1. Cut costs, be frugal, clip coupons, and consider trimming recurring

subscriptions. Jot down some ideas of where you can begin, here:

__________________________________________________________________________________________

2. Consider the many hidden costs that are often attached to future purchases

3. Always get 3 competitive price quotes for all major expenditures. This is not

to imply you must go with the lowest bidder, but rather to establish a realm

of reasonableness.

4. Temporarily scale back on larger lifestyle spending habits.

For items 2-4 above, please list some of your intentions to do so on the next page.

ALSO, to counter the implied fear that belies these cost cutting measures, look

for opportunities to treat yourself to special purchases and upgrades that are

important to you, and jot these down too.

VIDEO

11

Cut, Scrutinize, Barter, Finagle

.

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Please use more paper to expand this exercise as you see ﬁ t.

Really and truly, money just isn’t that important.

Now, by all means pursue it, spend it, or roll around in it, but just don’t let it become “how”

the rest of your dreams will come true.

I know how.

You just dream -

The Universe

Likely purchases, investments, and lifestyle hacks I can save money on:

___________________________________________________________________________________________________

Rewards and splurges to demonstrate my positive beliefs and expectations for my

inevitable side hustle successes:

___________________________________________________________________________________________________

29

Today’s lesson is about symbiotic relationships. These might be of a bartering nature,

or they could exist to share and create content together. When it comes to building

alliances, there are both conventional and unconventional alliances.

Conventional alliances might be:

• an author and a publisher

• an artist and a gallery owner

• a retailer and a wholesaler

Unconventional alliances might be:

• inﬂ uencers, afﬁ liates

• joint venture partners

• complimentary businesses

Who might your conventional and unconventional alliances be forged with? Reach

out to them. Send them a care package. Consider a trade. Tell them what you’re

doing and see how you might collaborate!

Today, on the next page, begin thinking about crazy-cool alliances you might forge

to add to the fun and proﬁ t of your side hustle.

VIDEO

12

Create Crazy-Cool Alliances

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Please use more paper to expand this exercise as you see ﬁ t.

It’s never, ever too late… to give thanks in advance for the help you stand in need of,

as if you’ve already received it.

Because you just wouldn’t believe how much I can accomplish in no time at all, literally.

Thanks for listening,

The Universe

1. What conventional alliances might you form, like author/publisher, that could

compliment your offerings? Get their contact info right now!

___________________________________________________________________________________________________

2. Which celebrities or inﬂ uencers might appreciate your offerings? Begin tracking

down their contact info right now!

___________________________________________________________________________________________________

3. What individuals might compliment your offerings? Who might make ideal joint

venture partners? Begin tracking down their contact info right now!

___________________________________________________________________________________________________

31

Afﬁ liate marketing is an amazing innovation made possible by the internet. If you’re

a content creator, consider reaching out to like-minded people or organizations/

websites with their own platforms, to promote your hustle in exchange for a

commission (or vice versa). And/or, reach out to agencies that have massive

databases of afﬁ liates, like ClickBank or CJ.com.

Advertising on social media platforms, especially Facebook, is another innovative

way that anyone with a side hustle can grow their business. It’s very inexpensive and

you can target highly speciﬁ c markets/audiences to promote your products, events,

or online courses. Test competing ads, audiences, key words, and the like against each

other to ﬁ nd the most successful combinations… and then, test some more! When

you ﬁ nd winning formulas, scale-up your investment. You can earn nearly spontaneous

returns through credit card sales that will be deposited into your bank account within a

day of running your ads (that you can further use to fund your successful ad campaigns).

Bonus Tip: If you have, or start, a website, be sure to inquire about your site’s

analytics to determine where your trafﬁ c is coming from and how visitors behave

while at your site.

VIDEO

13

Guerilla Marketing 101

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Find Possible Afﬁliates

Who provides complimentary content to a similar market? Who has a platform that

would likely appreciate your offerings? Also, be sure to check out the top afﬁ liate

agencies and learn how they operate: ClickBank or CJ.com.

___________________________________________________________________________________________________

Start Experimenting on Social Media

You don’t have to make any commitments! Today, consider creating an ad account

at Facebook and set up a test ad for your side hustle, so that you can be ready to

explore the ease with which you can promote future posts. If you want to go further,

you can connect your bank account, tax id, etc.

In the short run, there are two types of people who live in darkness: those who are

desperate to emerge and those who are desperate to stay.

When you ﬁ nally realize that part of the reason you chose this lifetime was to shine your

light for the ﬁ rst type, you’ll stop worrying about what the second type thinks of you.

Shine your little heart out,

The Universe

33

When you launch your side hustle, it’s recommended to do so with savings and/or an

unrelated, adequate stream of income in place, so that you are free to experiment

without ﬁ nancial pressure. I don’t ever recommend going into debt, unless you

positively know a sure thing is coming. Today, even though your side hustle most

likely does not yet exist, create three loose monthly proformas (estimates, to the

degree you already know the numbers). Do not include the value of your time. Pay

yourself little to nothing in the beginning—that can come later when you have a

stable model. Do, however, include any pay that you must extract from your initial

operations to make ends meet. By doing this now, it will help you forecast and see

where you’re going… and you may surprise yourself!

Three monthly proformas:

1. Side Hustle Gross Margin

2. Side Hustle Monthly Net Proﬁ t & Loss Statement

3. Side Hustle Monthly Cash Flow Statement

VIDEO

14

Track Your Finances

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Of course, you probably could have done something else entirely with your life; something

easier or more common, and have been even more successful than you are today.

But then, you wouldn’t become as successful as you are about to be.

Remember? You wanted it all.

The Universe

Hypothetical Numbers Used for Illustrative Proforma Purposes

Side Hustle Gross Margin

Sale Price -$100

Cost of Acquisition/Manufacturing -$61

Gross Proﬁ t -$39

Side Hustle Monthly Net Proﬁ t & Loss Statement

Income $900

Materials -$125

Insurances -$400

Packaging -$65

Other and Miscellaneous -$100

Total Expenses -$690

Net Income $210

Side Hustle Monthly Cash Flow Statement

Total Cash on Hand (Beg of Month) $1,000

Incoming $210

Outgoing -$700

Forecasted Cash on Hand (End of Month) $510

35

Workshop #3

Why You Are Going to Blow

the Lid Off This One

Thoughts and Ideas…

___________________________________________________________________________________________________

_

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_

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Perhaps the very best thing that happens to souls who are suddenly overwhelmed by

torrents of ﬁ nancial abundance is that they start working simply for the fun of it.

Hey! You can already do that!

I got your back,

The Universe

37

Life is truly a magical garden – an oasis ﬂ oating through space where thoughts

become things and anything is possible. The stars are always aligning for you, but to

the physical senses it often seems like nothing is happening because the miracles of

progress are invisible until long after they occur. Don’t rely on your physical senses

alone… always remember that so much more is happening on your behalf than what

you see. And remember, it’s not your job to hit the home run; it’s your job to show

up and keep throwing pitches to the Universe, even when it seems like nothing is

happening… because one day the Universe will surprise you and smack that ball

clear out of the park.

Today, make a list of wildly fun hypothetical miracles that have probably already

occurred for you, and speculate on some doozies that will probably happen for you

one day soon.

VIDEO

15

Expect a Miracle

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Wildly fun miracles that have probably already happened on my behalf…

___________________________________________________________________________________________________

Wildly fun miracles that will probably happen on my behalf really soon…

___________________________________________________________________________________________________

No matter how hard you work, prepare, or calculate, the ﬁnal ingredient necessary

to leap hurdles and manifest dreams will always come down to a little spark of magic

that no amount of physical maneuvering can ensure; while simply remembering

that you’re not alone, can.

Flick my bic,

The Universe

39

We all know it. The one thing that’s constant is change. Although your end results

may not change much (what you wrote down on DAY 1), the details (the “HOWs”)

will constantly be changing and evolving. Always be thinking about what’s NEW that

you might try, explore, experiment with, or create. Repeatedly ask yourself, How else

can I do this? How else can I help people? How else can I make money? How else can I live

my bliss? Don’t overidentify with a “how” – allow your train to change tracks as many

times as it takes to get where you’re going. For all you know, your side hustle may be

temporary… a means to a greater end.

Today, think about how your side hustle might evolve, even as your intentions,

visions, and end results stay the same.

2 side hustles I may initially try

Possible evolutionary tracks

of these side hustles

VIDEO

16

Evolve, Change, Reconsider

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___________________________________________________________________________________________________

_

__________________________________________________________________________________________________

___________________________________________________________________________________________________

Never create rules. Not ever.

Not for others. And especially not for yourself.

Unless, of course, this is your rule.

Born free,

The Universe

41

Whenever we have a really big dream, it can sometimes blind us to what we already

have and who we already are. It’s important to count our blessings, because the

vibration we cultivate day-in and day-out is what we perpetuate and attract.

If you can cultivate a vibration of gratitude (“I have received… I have received… I

have received…”) instead of lack (“I want/don’t have… I want/don’t have… I want/

don’t have…”), then the ﬂ oodgates will begin to tremble and you’ll begin to attract

more of what you’re giving thanks for.

Gratitude expressed for what you already have (clarity, money, health, joy, freedom,

love, etc.) multiplies it. And gratitude expressed for what you don’t yet have, but as if

you already had it, draws it closer into your life.

Today, on the next page, express gratitude for what you already have, AND, for

what you want as if you already had it.

VIDEO

17

Count Your Blessings

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You know, you’ve been blessed with a great number of gifts. Your insights, good taste, and

savoir-faire. Friends who adore you, elements that support you, and spiritual laws that

serve you. Yet, in my book at least, what really takes the cake is that you get to be YOU.

I pulled a few strings,

The Universe

Gratitude to multiply what you already have…

___________________________________________________________________________________________________

Gratitude to attract what you want, expressed as if you already had it…

___________________________________________________________________________________________________

43

Staying inspired and motivated is one of the most common obstacles people face.

You can mitigate this by remembering to do three simple things.

3 Keys to Staying Inspired

1. Remember where you’re going: read success stories, visualize the glory.

2. Stay busy: get proactive, be in motion, innovate.

3. Enjoy each day, without needing the permission of circumstances.

T

oday, assemble your own inspirational library of resources. Make a list of your

favorite books, movies, and websites that inspire you, and be sure to visit them often.

Fave books Fave movies Fave websites Other inspiration

VIDEO

18

Stay Inspired

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_

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___________________________________________________________________________________________________

A super-secret, double-reminder for all fearless ﬂ owers:

If you but soak up the sunlight you are given, drink each drop of water I send, and strive

only to be yourself, life shall quicken in your roots, spirit shall raise you into the light, and

your bloom will inspire the world.

You see… I do all the hard stuff.

The Universe

45

We’ve already reviewed the importance of diversifying your baby steps down

multiple side hustle paths to exponentially increase the chance the Universe has to

reach you. In this lesson, however, I want to draw your attention away from your side

hustle for just a little while.

So, what other areas of your life are now ripe for blooming, or are perhaps now in full

bloom? We want to make sure these areas do not suffer a lack of attention as you

become more excited about, and get more involved with, your side hustle.

By simultaneously focusing on things like your vitality, health, hobbies, relationships,

creativity, etc., you will be more well-rounded, attractive (in all ways), satisﬁ ed, and

fulﬁ lled, which will indirectly and inevitably beneﬁ t your side hustle.

And, since we are talking about diversifying everything, don’t forget to give yourself

permission to enjoy some downtime, leisure time, and watching-the-rain time! All of

it’s an important part of creating balance.

Today, make a list of how else you can diversify (and love) your life, beyond your

side hustle.

VIDEO

19

Diversify Everything

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By embracing uncertainty with regard to the “hows” of dream manifestation,

and allowing it, not fearing it, you actually increase my options for blowing

your dear, sweet mind.

Yeah, this is good. Really good.

Ca-pow,

The Universe

What other areas of your life, beyond your side hustle, might you give more tender

loving care?

1. ___________________________________________________________________________________

2. ___________________________________________________________________________________

3. ___________________________________________________________________________________

4. ___________________________________________________________________________________

5. ___________________________________________________________________________________

How can you begin tending these “gardens”?

1. ___________________________________________________________________________________

2. ___________________________________________________________________________________

3. ___________________________________________________________________________________

4. ___________________________________________________________________________________

5. ___________________________________________________________________________________

47

When you start a side hustle, you’re already offering a bit of your soul to the world;

serving in its purest sense, regardless of whether you make money from it, or not.

To go even farther in serving the world, I’ve found it wise, and ultimately proﬁ table,

to seek out those who want exactly what I want and to speciﬁ cally help them get

it, just as I help myself. When I was nearly broke, I’d still send out small charitable

donations. And when I was feeling lost, I’d give others pep talks.

Not only would this extracurricular giving make me feel better about myself,

while helping others, but biblically and culturally, we’ve all been taught that givers

are rewarded in greater ways than they gave. Dwelling on this, and witnessing its

truth, I’ve come to understand why. To give is tantamount to saying, feeling, and

believing, “I am provided for!” And when this kind of energy is put out on the plane

of manifestation, it comes back to us as the corresponding manifestation of literally

being provided for!

Today, think about and write down on the next page what it is you most need and

want, in alignment with your side hustle. Then, think about and write down who

else needs exactly what you want, and consider how you can help them, perhaps

in ways you’d like to be helped.

VIDEO

20

Help as You Wish to Be Helped

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There’s a reason you chose Earth, exactly when you did, as exactly who you are, with

those already in your life and those who soon will be: To be an example, to shine your

light, and to give hope.

Yeah, you were needed… super bad.

Kind of obvious now, huh?

The Universe

What is it you most need and want, pertaining to your side hustle?

1. ___________________________________________________________________________________

2. ___________________________________________________________________________________

3. ___________________________________________________________________________________

4. ___________________________________________________________________________________

5. ___________________________________________________________________________________

Who else needs exactly what you want, and how can you reach out and help them

in ways you’d like to be helped?

1. ___________________________________________________________________________________

2. ___________________________________________________________________________________

3. ___________________________________________________________________________________

4. ___________________________________________________________________________________

5. ___________________________________________________________________________________

49

One day, you will look back at this time in your life, at this crossroads, and you will be

so proud of who you were and the decisions you made. Think not that this journey

will be hard. Every lesson, every problem, every challenge is an opportunity to be

even more amazing and love your life even more than you knew you could.

You have so much to look forward to. You are so much stronger, more capable, more

competent, and more ready than you realize, and that’s what dreams are for – to

take you through uncharted territory so that you can show yourself what you’re

really made of. Savor where you are right now.

You may not be able to physically see where you’re going, but you can learn to trust

what you feel inside. Be patient, the journey is what matters, and it has now begun!

Today, savor this crossroads; it is one you will look back upon with the greatest joy

and pride.

VIDEO

21

Prepare to Astound YOURSELF

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_

__________________________________________________________________________________________________

___________________________________________________________________________________________________

Go for it, not once, but again and again and again. Whatever it takes. Because in the end,

with arms held high in the winner’s circle, beaming with joy, as light as a feather, crying

your eyes out, you’ll see how fantastically disproportionate the rewards are for the effort

expended, the risks taken, and the price paid - no matter how many false starts you

endured. And you’ll be astounded by how quickly you made it, even though, when the

going got tough and your spirits ebbed, you thought you’d never, ever, ever, “see the day.”

Tallyho,

The Universe

51

Workshop #4

Loans, Licenses, Legalities and More

Thoughts and Ideas…

___________________________________________________________________________________________________

_

__________________________________________________________________________________________________

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_

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Little is more impressive, inspirational, or sexy, than watching someone in the throes of

action, driven by purpose, oblivious to all but their aim.

Today has your name all over it –

The Universe

The last time Mike Dooley received a paycheck from a company other than his own

was in 1989. That’s when he cofounded TUT Enterprises, Inc. as a family business

to sell its own line of screen-printed T-shirts. TUT grew into a gift retailer and

wholesaler with accounts around the world, and as the new millennium dawned, it

evolved into a publishing, speaking, and training company, and home to his Notes from

the Universe that are now received daily by 1 million people. Mike is also a multiple

New York Times best-selling author with 17 books, who has presented in 156 cities

across 42 countries, speaking on life, dreams, and happiness. don Miguel Ruiz called

him “a great messenger of truth; a gift for humanity.” Mike also contributed to the

groundbreaking ﬁ lm, The Secret, and has been featured in media outlets such as The

New York Times, Forbes, Style Magazine, Psychology Today, Buzzfeed, Seventeen, Teen

Vogue, and Yoga Digest. He lives in Orlando, Florida, with his wife and daughter.

About the Author

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