Canadian Red Cross Pink Day –School Resource Guide 1
School Resource Guide
Red Cross
Pink Day
Feb. 28, 2018
redcross.ca/pink
*PinkDay #BeSomeonesHero
Canadian Red Cross Pink Day 2018 – School Resource Guide 2
TABLE OF CONTENTS
Introduction
History of Pink Day ............................................................3
Tips for Success ................................................................4
Who to Contact ...................................................................4
Red Cross Pink Day Shirts
Red Cross Pink Day Shirt Sale ......................................5
Red Cross Pink Day Shirts Letter to Parents &
Shirt Order Form ................................................................6
Red Cross Pink Day
Activities
Red Cross Pink Day Planning .......................................7
Healthy School Brainstorm ............................................9
School Announcements ...............................................11
Pledge Puzzle ................................................................... 13
Pledge Puzzle Template ............................................... 15
Power for the Positive ................................................... 16
Positive Post-It Power ................................................... 19
The Power to Heal ..........................................................20
Labels & Stereotypes ................................................... 21
150 Actions to Healthier
Youth Relationships in Canada .................................23
Red Cross Pink Day
Fundraisers
Art Exhibition ....................................................................25
Art Exhibition Letter to Parents & Guardians ...... 26
Food Fundraiser .............................................................. 27
Food Fundraiser Letter to Parents,
Guardians & Community Partners ..........................28
Walk in My Shoes Fundraiser ....................................29
Walk in My Shoes Fundraiser Letter to Parents,
Guardians and Community Partners ......................30
Walk in My Shoes Fundraiser Pledge Sheet ........ 31
Appendices
Red Cross Pink Day Introduction .............................32
Respect Education Programs
and Helpful Resources ......................................... 3334
Bullying & the Law .........................................................35
Bullying Legislation in Canada ..................................35
Bullying Poster ................................................................. 37
To the Targets of Bullying Poster .............................. 38
To the Bystanders of Bullying ....................................39
Cyberbullying Poster ..................................................... 40
Editable Red Cross Pink Day event poster ........... 41
Red Cross Pink Day poster .........................................42
canadianredcross
@RedCrossTalk
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Canadian Red Cross Pink Day –School Resource Guide 3
HISTORY OF PINK DAY
In September of 2007, the students at Central Kings
Rural High School in Nova Scotia took a stand against
bullying behaviour. Two grade 12 students, David
Sheppard and Travis Price, mobilized the student
body to take action when they witnessed bullying
behaviour.
Travis and David reacted when they heard that a
grade 9 student was being threatened for wearing a
pink shirt to school. They purchased 75 pink shirts
for students to wear to school the next day and
spread the word about wearing pink as an act of
solidarity through various social media networks.
To their surprise, the result was overwhelming. The
following day, the halls of the school were awash
with pink. Students, friends and strangers, inspired
by the initiative, wore pink. The end result was a clear
and emphatic message that the students would not
tolerate bullying behaviour and the pink movement to
end bullying began.
Pink Day began as a youth-led initiative to support
a peer and it remains a call to youth to take a stand
against bullying behaviour by supporting those who
are bullied. As Travis says, “The pink shirt acts as a
symbol to take a stand against bullying but it is up
to each individual to take action.
This message continues today as schools throughout
Canada and in over 27 countries worldwide. Millions
participate to take a stand against bullying behaviour.
Travis Price continues to champion peace and anti-
bullying initiatives, speaking to students across
Canada. Pink Day has been featured in the Canadian
Human Rights Museum where participants are asked,
What would you stand up for?
The Canadian Red Cross celebrates Pink Day to
complement our year-round bullying prevention
program Beyond the Hurt. Pink Day raises awareness
of bullying issues and inspires others to help change
the culture around bullying behaviour. Join us for
Red Cross Pink Day on February 28, 2018 and add
your voice to the thousands calling for bold action in
the face of bullying behaviour!
When I started this, I thought I could save the world
from bullying. I was naive to think that a T-shirt
could be that powerful. Now I believe I want to make
a dierence to one person and show there is a way
out and there is hope after being bullied. It’s about
one person at a time. All of us can help one person!“
– Travis Price, 2016
Canadian Red Cross Pink Day 2018 – School Resource Guide 4
TIPS FOR SUCCESS
Thank you for registering for Red Cross Pink Day!
Here are some tips to help you plan your celebration:
Pink Day participation should meet the needs of your
school, so customize your approach to whatever
works best.
Start planning early. Include students, sta and
community partners in Pink Day preparation. The
activity on page 7 is one way to include students.
Send friends and families of your school a
letter alerting them of your school’s Pink Day
participation (template on page 32)
Use the resources within this guide to plan
classroom and whole-school activities, fundraisers
and more!
Pink Day shirts are a great way to engage students
and sta in Pink Day and ordering is easy. Page 6
has all the details.
Join Red Cross activities! This year, on
February 28, 2018.
Be bold in the face of bullying behaviour year-round
and become a certied Prevention Educator in our
Beyond the Hurt program. Once certied, you can
deliver bullying prevention workshops within your
school and train a team of youth facilitators to help
in the delivery of the program. For more information
about training, see page 33.
Everyday is, and should be, Pink Day. If February
28, 2018 doesn’t work for your school, select an
alternative date to raise awareness about bullying.
WHO TO CONTACT
Chery Campbelll
cheryl.campbell@redcross.ca
(416) 458-7342
Canadian Red Cross Pink Day 2018 – School Resource Guide 5
OBJECTIVE:
Builds awareness and excitement among sta, students and parents about participating in Pink Day and provides
students and sta with Pink Day shirts to wear on the day of the event.
PROCEDURE:
1. Use the Pink Day promotion poster to help sta and students become aware that their school is participating
in Pink Day.
2. Send the Letter to Parents and Pink Day shirt order form home with students. The information could also be
included on the school website or in the school newsletter.
3. Collect the order forms, tally how many shirts of each size should be ordered, and place your school’s
order at redcrosspinkday.com. Make sure you choose the right province.
As part of the celebrations at your school, remind students and sta to wear their shirt on Pink Day.
OPTION: Order extra shirts. You can sell those extra shirts during the week leading up to and including Pink Day.
Leftover shirts can be used as prizes throughout the year or donated to charity.
RED CROSS PINK DAY SHIRT SALE
Canadian Red Cross Pink Day 2018 – School Resource Guide 6
Dear families and friends of
This year, our school is participating in Red Cross Pink Day on
Red Cross Pink Day is an initiative that provides students, sta and the community
with the opportunity to discuss the impact of bullying behaviour and how we can
all use our power to help create a safe and respectful school environment. To learn
more about Pink Day, visit redcross.ca/pink.
Students and sta are invited to order a Pink Day shirt to wear on Pink Day to show
they believe actions have impacts and their commitment to make their actions bold in
the face of bullying behaviour. Please complete and return the order form below by
Thank you for your support,
RED CROSS PINK DAY SHIRT ORDER FORM
Student’s name: ____________________________________
Grade / Class: ______________________________________
Total number of shirts ordered: _______________________
Total amount enclosed: ______________________________
Size Body
Width
Full Body
Length
Quantity
Youth
XS 16 20.5”
S 17 22”
M 18 23.5
L 19 25”
XL 20 26.5”
Adult
S 18 28”
M 20 29”
L 22 30”
XL 24 31”
2X 26 32”
3X 28 33”
Please detach the form below and return with payment to your child’s teacher by
Insert Name
Insert Date
Insert Name
Insert Order Due Date
Canadian Red Cross Pink Day 2018 – School Resource Guide 7
OBJECTIVE:
Students will recognize that actions have impacts and commit to bold actions to create a positive and inclusive
culture in their school. Students will also create a class or school-wide initiative for the upcoming Pink Day
celebration.
PROCEDURE:
1. Ask students what they know about Pink Day. Fill in any gaps left by their explanations. Explain that they, with
your support, are going to create an action plan for how your school will participate in Pink Day.
2. Organize the students into small groups. Ask students to brainstorm dierent ways they could take action to
prevent bullying behavior and promote healthy relationships at their school.
3. After the appropriate amount of time, ask groups to share their ideas. Record the ideas on ip chart paper.
4. Once all ideas have been shared and listed, ask students to come up to the ipchart list and star the idea that
they feel is most inspiring. The idea that receives the most stars will be the selected action activity for Pink
Day.
5. Post three ipchart pages around the room with the following headings: Your Activity, Action Steps, Timeline
and Delegation.
6. Lead the students through the following discussion questions, recording their responses:
a. Your Activity:
i. What is your activity?
ii. What are you going to do?
iii. What do you hope to accomplish by doing this activity?
b. Action Steps:
i. What steps do you need to take to put your plan into action? (e.g. do you need permission from your
principal to present at an assembly?)
RED CROSS PINK DAY PLANNING*
GRADE LEVEL:
All grades (in classroom setting)
MATERIALS:
Pens or pencils
Flip chart paper/black/white/
SMART board
TIME:
60 minutes, several months before
Pink Day
Canadian Red Cross Pink Day 2018 – School Resource Guide 8
ii. What supplies, materials or space will you
need for your activity?
iii. Who can provide additional support? Older
students? Community agencies?
c. Timeline and Delegation:
i. What date will you deliver your Pink Day
activity?
ii. What tasks need to be completed before this
date?
iii. Who is going to be responsible for each task?
iv. What additional supports might you need for
your activity to be successful?
7. After completing the three ipchart pages, tell
the students that this is the rst step in planning a
Pink Day activity at their school. Together, you will
continue to put the plan in action in the coming
weeks and months.
*This activity was adapted from our Beyond the Hurt
materials. For more content like this, take our Beyond
the Hurt training or purchase materials from our online
store.
Canadian Red Cross Pink Day 2018 – School Resource Guide 9
OBJECTIVE:
Students will be able to identify the qualities of healthy peer relationships and characteristics of a healthy school
environment.
PROCEDURE:
1. Ask each classroom teacher to prepare three pieces of paper with one of the following titles: HEAR, SEE and
FEEL. Post these three pieces of paper on a wall in the classroom.
2. Ask students to close their eyes for one minute and visualize a healthy school environment. Ask them to focus
on what they see, what they hear and what they feel.
3. After one minute, ask the students to open their eyes and choose a partner. Have the students share with their
partner what they thought about during their visualization for about
four minutes.
4. Next, go over to the SEE, HEAR, FEEL titles and ask each pair what they discussed. Capture their responses
under the appropriate title. See examples on the next page.
SEE HEAR FEEL
• Students comfortable being
anywhere in the school
• A clean school
• Open doors
• People standing up for each other
• Everyone welcomes newcomers
• Sharing, playing, smiling
• Signs of celebration: art, certicates, awards
on walls
• Students/sta comforting and helping others
• Students easily making friends
• Friendly and welcoming comments
• Compliments are given
• Friendly teasing
• Ideas and feelings are shared
• A variety of languages
• Students challenge their friends
when they are bullying others
• Students/sta challenge anyone
using homophobic, sexist or racist
language/comments
• Music
• Safe
• Energized
• Cared for
• Appreciated
• Included
• Accepted
• Hopeful
• Optimistic
• Supported
• Proud of their
school
HEALTHY SCHOOL BRAINSTORM*
GRADE LEVEL:
All grades (in classroom setting)
MATERIALS:
Flip chart paper
Markers
TIME:
20 minutes
ACTIONS HAVE IMPACTS; MAKE YOURS BOLD! Participate in Pink Day on
Canadian Red Cross Pink Day 2018 – School Resource Guide 10
5. If they seem to be missing something you feel is
important, try to prompt them with questions.
6. Remind students that a positive school environment
is a place where people treat each other well and
have healthy relationships. It’s having respect for
everyone, not just your friends.
7. Challenge the students to commit themselves
to a task to maintain a healthy, positive school
environment all year long.
8. Gather all of the responses from each classroom
and create a whole-school list as a front bulletin
board display.
*This activity was adapted from our Beyond the Hurt
materials. For more content like this, take our Beyond
the Hurt training or purchase materials from our online
store.
Canadian Red Cross Pink Day 2018 – School Resource Guide 11
SCHOOL ANNOUNCEMENTS
OBJECTIVE:
Students and sta will be excited to participate in Red Cross Pink Day, learn about the impact of bullying, and how to
respond to bullying behaviour.
PROCEDURE:
Use daily announcements to help students become aware that their school is participating in Pink Day.
1 Pepler & Craig, PREVNet, 2001
2 Pepler & Craig, Electronic Bullying: Denition and Prevalence Factsheet. Retrieved from http://www.prevnet.ca/sites/prevnet.ca/les/fact-
sheet/PREVNet-SAMHSA-Factsheet-Electronic-Bullying-Denition-and-Prevelance.pdf.
3 Currie, C. et al. (2012). Social determinants of health and well-being among young people. Health behaviour in school-aged children
(HBSC) study: International report from the 2009/10 survey.
4 Delfabbro, P., Wineeld, T., Trainor, S., et al. (2006). Peer and teacher bullying/victimization of South Australian secondary school students:
Prevalence and psychosocial proles.
5 Black, S. and Jackson, E. (2007). Using bullying incident density to evaluate the Olweus bullying prevention programme.
Bullying Statistics Announcements
Did you know that bullying occurs every seven
minutes on the playground and every 25 minutes
in the classroom
1
? Actions have impacts – Be
someone’s hero and speak up when you see bullying
happening. Participate in Pink Day on
With great power comes great responsibility!” Take
responsibility and be bold in the face of bullying
behaviour! Actions have impacts –
Be someone’s hero and speak up when you see
bullying happening! Participate in Pink Day on
85% of bullying takes place in front of others
1
.
About one in every two people has been targeted by
online
2
bullying behaviour! Be bold – check in with
the person being targeted. Participate in Pink Day on
The second leading cause of death for youth in
Canada is suicide. Show someone you care on
Pink Day – you could save a life.
Did you know that when a bystander intervenes
within 10 seconds of the start of a bullying situation,
it will stop completely one out of two times? Actions
have impacts – Be someones hero and speak up
when you see bullying happening! Participate in Pink
Day on
Bullying is a global issue – one in three children
report being bullied across 38 countries or regions
3
.
Actions have impacts – Be someone’s hero and
speak up when you see bullying happening!
Participate in Pink Day on
Bullying occurs most frequently at schools
4
, and
in areas where there are many students and few
adults
5
. This means that students have the most
power to change bullying situations. Actions have
impacts – Be someone’s hero and speak up when
you see bullying happening! Participate in Pink Day
on
GRADE LEVEL:
All grades
TIME:
During school announcments
Insert Date
Insert Date
Insert Date
Insert Date
Insert Date
Canadian Red Cross Pink Day 2018 – School Resource Guide 12
Power Announcements
“Don’t ever hear in your head ‘Who am I to say
something?’ You are a human being. You are a
person. You can 100% change the world… It’s the little
things that really count. Be brave.” – Emma Watson
Participate in Pink Day on
With great power comes great responsibility!” Take
responsibility and be bold in the face of bullying
behaviour! Show your support by participating in Pink
Power is the ability to make something happen;
it’s about making choices that reect who WE are
and WHAT WE stand for. Actions have impacts; Be
someone’s hero and speak up when you see bullying
happening!
“Be the change you want to see in the world” –
Mahatma Gandhi. Be the change you want to see in
your school; participate in Pink Day on
When you see bullying behaviour, you have the power
to do something! Stand up to bullying behaviour, tell
an adult about unsafe situations, and support the
person being targeted.
Everyone has power. Use yours for good and let
people know that bullying behaviour is not acceptable
and show people targeted by bullying behaviour that
you care. Actions have impacts; Be someone’s hero
and speak up when you see bullying happening!
Have you seen a bullying situation? Support the
person targeted – eat lunch with them, walk them
to class, say hello in the hallway, give them a
compliment. Actions have impacts; Be someone’s
hero and speak up when you see bullying happening!
Show your support on
Watching a bullying situation and doing nothing gives
power to the bullying behaviour. Give power to the
person being targeted by intervening. Actions have
impacts; Be someone’s hero and speak up when you
see bullying happening! Show your support on
LGBTQ-Specic Announcements
What does it really mean when someone says,
‘thats so gay’? Think before you speak. Homophobic
language is harmful and our school is a safe place
for everyone. Actions have impacts; Be someone’s
hero and speak up when you see bullying happening!
Participate in Pink Day on
People, no matter their gender or who they love,
deserve respect. Our school is a safe place for
everyone. If you or someone you know is being
targeted, reach out for help and don’t stop until you get
it. Show support for everyone on
Misc. Announcements
You are more than a label; you are more than a
stereotype. When we label people, we put them in a
box and limit what we can see about that person. We
could be missing something really amazing! Let’s see
people for their ‘whole selves’. Celebrate Pink Day on
If you are the only one laughing, it is not a joke. Think
before you laugh. Participate in Pink Day on
Impact is more important than intent -- sometimes,
not everyone is in on the ‘joke’. Make sure your impact
is a positive one.
Were here to help. If youre being targeted by
bullying behaviour or you know bullying behaviour is
happening to someone else, reach out to an adult in
this school. We commit to working with you to stop
the bullying behaviour. Actions have impacts; Be
someone’s hero and speak up when you see bullying
happening!
“Imma keep running ‘cause a winner don’t quit on
themselves” – Beyonce (Freedom from Lemonade).
Don’t quit on yourself. Be a winner, be bold. Celebrate
Pink Day on
“Let us remember: One book, one pen, one child,
and one teacher can change the world” – Malala
Yousafzai. Actions have impacts; Be someone’s hero
and speak up when you see bullying happening!
Celebrate Pink Day on
“I’m not the only kid
Who grew up this way
Surrounded by people who used to say
That rhyme about sticks and stones
As if broken bones
Hurt more than the names we got called
And we got called them all” – Shane Koyczan. Actions
have impacts; Be someone’s hero and speak up when
you see bullying happening! Celebrate Pink Day on
Insert Date
Insert Date
Insert Date
Insert Date
Insert Date
Insert Date
Insert Date
Insert Date
Insert Date
Insert Date
Insert Date
Insert Date
Canadian Red Cross Pink Day 2018 – School Resource Guide 13
PLEDGE PUZZLE
OBJECTIVE:
Students will identify how actions promote a safe and respectful school, commit to bullying intervention, and be
reminded of their commitment regularly.
PROCEDURE:
1. Ask students why people stand by and watch other people being bullied or why do people do nothing.
Responses may include:
Afraid that they will be bullied
Don’t want to get involved
Are friends with the person that is bullying
Don’t like the person being bullied
Someone else will get help
2. Ask students how much power they think a bystander has to stop bullying. Explain to students that when they
are a bystander to a bullying situation, they actually have a lot of power.
3. If they choose to watch and do nothing, they are actually creating an audience for the person bullying and this
contributes to the behaviour continuing. By not doing anything, they are supporting the bullying behaviour.
4. If they choose to do something, then they are taking a stand that shows they do not support bullying. Did you
know that when you intervene, you can successfully stop bullying over half the time in 10 seconds or less?
5. If you were a bystander who chose to do something, what could that be? Responses may include:
Walking away
Making a joke to change the focus of the conversation
Talking to an adult that you trust
(For elementary students) Telling the person who is bullying to stop
GRADE LEVEL:
All grades
MATERIALS:
Designated wall or bulletin board
in a common area of the school or
classrooms
Enlarged Pledge Puzzle template
(page 15)
Paper or canvas
Markers
Tape or stick pins
TIME:
Throughout the day or week (on or
leading up to Pink Day)
Canadian Red Cross Pink Day 2018 – School Resource Guide 14
6. Explain to students that they should talk to the
person being targeted later in the day.
7. Explain to students that actions have impacts and
they can make theirs bold in the face of bullying
behaviour! Each of us makes choices each day
about how we treat others, and together we create
a better school. This is like a puzzle, where each
piece is important because we need all of them to
nish the puzzle. It is the same way when all of us
work together in our classroom and our school.
8. Tell students that each of them is going to receive
one piece of the pink shirt puzzle. Ask them to
write one thing that they can commit to do to make
the school a place where everyone feels safe and
respected.
9. Put all of the pieces of the puzzle together and
display the shirt puzzle (on a designated wall or
bulletin board in the classroom or school) as a
visual reminder for students, sta and visitors of
the school.
OPTION: Instead of using the pledge puzzle
template, have students trace their hand or foot as a
representation of the action they have pledged.
Canadian Red Cross Pink Day 2018 – School Resource Guide 15
Canadian Red Cross Pink Day 2018 – School Resource Guide 16
POWER FOR THE POSITIVE*
OBJECTIVE:
Students will demonstrate how to use personal power to build inclusive schools.
PROCEDURE:
1. Remind students that we all have dierent types of power. This power can be used in either a positive or
negative way. When power is used in a positive way, it helps other people in some way. It might help someone
feel included, help them with a task they are having trouble with or help them feel safe and respected. When
power is used in a negative way, it can hurt others in some way. It might make someone feel excluded, harm
them physically or mentally, or force them to do something they don’t want to.
2. Divide students into seven groups. Distribute a Power for the Positive card to each group. In their groups, have
students read the scenario and answer the questions together. Acknowledge there might be more than one
way to answer the questions.
3. Ask groups to volunteer to read out their scenarios and share their responses.
*This activity was adapted from our Beyond the Hurt materials. For more content like this, take our Beyond the
Hurt training or purchase materials from our online store.
GRADE LEVEL:
Gr. 5-12 (in a classroom setting)
MATERIALS:
Power for the Positive cards (on
page 17)
Flip chart and markers or a black/
white/Smart board
TIME:
Throughout the day or week (on or
leading up to Pink Day)
Canadian Red Cross Pink Day 2018 – School Resource Guide 17
POWER FOR THE POSITIVE SCENARIO 1
Maria is new to your school and struggles with English. You don’t really know her, but you know
that she loves soccer and would love to join your team. When the soccer tryouts are announced,
you see that Maria hasn’t caught the details because the announcer spoke quickly.
What kind of personal power do you have in this situation?
How could you use your personal power to help this situation?
POWER FOR THE POSITIVE SCENARIO 2
Jim and Laila often stand by the front door as students arrive at school. Sometimes, they point and
snicker when Mark arrives, making fun of the way he walks with a cane. You can tell that Mark sees
this, because he always looks at the ground and tries to hurry past.
What kind of personal power do you have in this situation?
How could you use your personal power to help this situation?
POWER FOR THE POSITIVE SCENARIO 3
Harley is in your math class. He’s friendly and funny, and all your classmates like him. One day,
a student teacher arrives to teach the class. You can see the student teacher is pretty nervous,
because he’s sweating a lot and keeps stumbling on his words. When the student teacher isn’t
looking, Harley starts to mimic him under his breath. Some of the students laugh.
What kind of personal power do you have in this situation?
How could you use your personal power to help this situation?
POWER FOR THE POSITIVE SCENARIO 4
Your teacher asked everyone to bring in a baby picture of themselves for an art project. The photos
are now displayed in the school lobby. One day, you see two of the popular kids from grade seven
snickering over Rebecca’s baby photo. They are laughing and saying it’s the ugliest photo they
have ever seen. One student takes out their phone and says “I can’t wait to send this to Darren so
he can see how ugly she was.” The other student laughs and says, “Do it!”
What kind of personal power do you have in this situation?
How could you use your personal power to help this situation?
Canadian Red Cross Pink Day 2018 – School Resource Guide 18
POWER FOR THE POSITIVE SCENARIO 5
Samir is in grade six, and his locker is across from yours. In the mornings and at lunch, he sits
alone and plays on his iPad. He doesn’t seem to have many friends. You notice that none of the
other kids in grade six say “hi” to him as they pass by. They just seem to ignore him.
What kind of personal power do you have in this situation?
How could you use your personal power to help this situation?
POWER FOR THE POSITIVE SCENARIO 6
When the weather is warm, you and your friends eat your lunch at the picnic tables, instead of at
your lockers. Today, when the bell rang and you came inside, you noticed orange peels and juice
boxes at the same spot where all the grade eight boys usually sit and eat their lunch.
What kind of personal power do you have in this situation?
How could you use your personal power to help this situation?
POWER FOR THE POSITIVE SCENARIO 7
You have a large group of friends that you hang out with at school and game with online. One day
you are all playing an online game and one the kids in your group starts swearing at another player.
The hurtful words continue on SnapChat.
What kind of personal power do you have in this situation?
How could you use your personal power to help this situation?
Canadian Red Cross Pink Day 2018 – School Resource Guide 19
POSITIVE POST-IT POWER
OBJECTIVE:
Students will spread kind messages of positivity around the school, raise awareness about Pink Day, bullying
behavior, and each person’s power to make change.
PROCEDURE:
1. Provide students post-it notes on which to write anonymous, positive messages of support and
encouragement to their peers.
2. The notes are then posted on each other’s lockers or desks throughout the day on Pink Day.
3. Ensure that students are encouraged to look for lockers that may be empty and post a message of positivity
on EVERY student’s locker or desk.
4. After the day is over, ask students to bring all of the anonymous words of encouragement and kindness that
they received to a common space and post them on a wall display, where they can be left for a period of time
to demonstrate the kindness that the school generated in just one day.
GRADE LEVEL:
All grades
MATERIALS:
Post-it notes
TIME:
Throughout the day or week (on or
leading up to Pink Day)
Canadian Red Cross Pink Day 2018 – School Resource Guide 20
POWER TO HEAL: MAKING AMENDS
OBJECTIVE:
Students will spread kindness around the school and
take steps toward healing from bullying behavior at the
school.
PROCEDURE:
1. On Red Cross Pink Day, or the week leading up to
the event, inform students that one of the steps
toward creating safe and inclusive spaces for all
students is to begin to heal past wrongs and move
forward with positivity and respect.
2. Ask students to reect about their interactions with
their peers (and teachers) and to consider if there
is a situation where they may have demonstrated
a bullying behaviour for which they would like
to apologize or make amends. This could be as
simple as renewing a lost friendship due to bullying
behaviour. Potential reection questions include:
What happened and what were you thinking at
the time of the incident?
What have you thought about since?
Who has been aected by what happened and
how?
What do you think needs to be done to make
things as right as possible?
3. Explain that this is an exercise in ‘whole school
healing’ where they can get the negative feelings
that may accompany mistreating someone o their
chest and support the healing of the other person
through the process of a respectful apology. This
is an opportunity for a great discussion of what
makes a sincere apology.
4. Practice giving and receiving apologies which
could include these steps:
Plan out your apology; in person is best.
Accept responsibility for your behaviour.
Be sincere in your words, facial expression and
body language.
Say “I’m sorry.
Pledge to use better behaviour in the future –
and prove it through your actions.
5. Encourage the students to privately approach the
person they feel they need to make amends to and
begin the healing process.
6. At a later date, encourage the students to talk
about some of the healing that is taking place and
how the whole school healing energy may move
forward in the remainder of the school year.
GRADE LEVEL:
All grades
TIME:
Throughout the day or week (on or
leading up to Pink Day)
Canadian Red Cross Pink Day 2018 – School Resource Guide 21
LABELS AND STEREOTYPES*
OBJECTIVE:
Students will dene, identify and apply their knowledge of diversity, labels, and stereotypes—specically how
labels and stereotypes limit our perspectives.
PROCEDURE
1. Say: “Canada is a country where many dierent
people from around the world have come to share
a life together. This diversity is what makes Canada,
our community, and our school such an exciting
and interesting place. Unfortunately, dierence
is not always celebrated. Certain groups in our
community may experience exclusion, or not always
feel accepted and respected. One way to exclude
people is through labelling and stereotypes. A label
is something we put on someone because of the
way we believe they look or act. It is a judgment we
make about that person.
2. Ask the students: “Why do we label things?
(Possible answers: to understand or know what
something is, to categorize, to organize.)
3. Next, ask the students: “What is a stereotype?
(A stereotype is a label we put on individuals or
groups of people.)
4. Say: “I am going to show you images of three
dierent people. Without talking to each other or
looking around the room, I want you to write down
the rst words that come to mind that describe
each one of these people.
5. One by one, show the students a picture of three
dierent people. Give them a moment to write
down a few words for each image.
6. Ask a few students to share the words they came
up with for each picture. After each example, ask
for other students to raise their hand if they also
had that word written down. It is likely that many
students will have written down the same or similar
words.
7. We had a lot of the same words when thinking
about the ‘types’ of people in the pictures.
The words we came up with gave us a very
narrow view of who these people might be.
GRADE LEVEL:
All grades (in a classroom setting)
MATERIALS:
White/black/SMART board
Markers
Blank paper
Three pictures, each of a vastly
dierent person (Example: a
football player, a politician, and a
grandmother)
Sticky labels (one per student),
with one of the following qualities
written per label:
Hyper, athletic, crafty, cute, brainy,
friendly, hipster, drama queen,
wannabe, smart, lazy, forgetful,
dreamer, musical, funny, nerd,
skaters, extreme sports athlete,
shy, gamer, social buttery, goth,
teacher’s pet, snob, punk, loner
and rebel
You can also choose labels that
are meaningful to your group.
Do not choose labels that reect
an ethnic or religious group, but
rather, a personal quality.
TIME:
45 minutes
Canadian Red Cross Pink Day 2018 – School Resource Guide 22
These kinds of descriptions or narrow views are
called stereotypes. Stereotypes misrepresent
people because they don’t give us the whole
picture of who that person is, and instead, limit
our understanding of them. Stereotypes also
misrepresent how people feel, and how they
behave. It can be very easy to form stereotypes.
It can happen without us realizing it. But it’s
important to think about why we chose the words
that we did, and where these ideas come from.
8. Ask the students: “How do we learn stereotypes?”
(Possible responses: the media, our families,
our friends, our cultures, lms and television.)
Emphasize that being stereotyped can be hurtful
and very limiting for people.
9. Have students stand in a circle. Explain that you
are going to attach a sticky label to their back,
which describes a particular imaginary quality,
such as “fun” or “quiet.” As you stick labels on the
students, explain that that they are not allowed
to look at their own label, and no one else should
tell them exactly what it says. Emphasize that the
labels are randomly attached and have nothing to
do with the students’ actual qualities. Try to avoid
giving a label to a student that may be actually
used with that student in real life.
10. Instructions:
a. Imagine that you are at an end-of-year party.
b. Circulate around the room and talk to several
people about your goals for the future. Your
goals can be anything, such as attending
university, becoming a nuclear physicist, a
veterinarian, a police ocer, a singer, or a race
car driver.
c. As you talk to one another, react to one another
according to the label that is on each other’s
back. This activity is not about guessing what
your own label is, but rather, about responding
to others according to what their label says
about them. For example, if a person was
wearing a label that said “hyper” and they
wished to become a surgeon, you might say
“Hmm, really? Don’t you need to be pretty
calm for that? You wouldn’t want to be jittery
and make a mistake that could have bad
consequences.
11. Give them ve minutes to circulate and talk with as
many of their peers as possible.
12. After ve minutes, have everyone come together
and remove their labels. Debrief the activity with
the following questions:
a. REACTIONS (WHAT?)
i. How were you treated by others? What was
that like for you?
ii. Any similar experiences? Dierent
experiences?
iii. How did it feel to label others?
iv. How did this treatment impact what you were
trying to communicate?
b. PROCESSING (SO WHAT?)
i. How does labelling limit what you are able to
see and understand about someone?
ii. How can labelling lead to unfair or hurtful
behaviour?
iii. Is having a positive label always a good
thing?
iv. How is labeling related to bullying?
v. What impact can labeling have in a school
environment?
c. APPLYING (NOW WHAT?)
i. Self-reection activity: Ask the students to
take out a piece of paper. Ask them to think
about a stereotype that may be held about
a group to which they belong. Ask them to
write down what the stereotype is, how they
feel about it and ways that the stereotype
limits or hurts them or others in the group.
d. Once everyone has nished writing, answer
these questions as the group:
e. How can we challenge ourselves to not make
assumptions and avoid stereotyping groups or
people?
f. How can we inform others about a group
we are a part of in order to eliminate harmful
stereotypes and labels?
13. Place a garbage can in the middle of the room
and have all the students throw their label away.
Remind them that they are not their label. For fun,
they can add some dramatic air and toss their
label away while saying “Goodbye, label!” or “You
are not me, label!”
*This activity was adapted from our forthcoming Beyond the
Hurt materials. For more content like this, take our Beyond
the Hurt training or purchase materials from our online store.
Canadian Red Cross Pink Day 2018 – School Resource Guide 23
150 ACTIONS TO HEALTHIER
YOUTH RELATIONSHIPS IN CANADA
OBJECTIVE:
To encourage students to take personal responsibility for creating a positive and inclusive culture in their school/
community by contributing to the 150 Actions to Healthier Youth Relationships in Canada campaign.
PROCEDURE
Explain: “Healthy relationships and healthy schools
and communities only happen when we work together.
It’s our actionsboth big and small— that can make a
dierence.
“These actions are called social action. Social action
is working with others to bring about change.
Tell the students you are going to watch a couple of
videos that are examples of social action.
Play the following videos (or add your own videos):
Buddy Bench
cbc.ca/news/canada/saskatoon/buddy-bench-
willowgrove-school-1.3505066
True Colors Kids Help Phone
youtube.com/watch?time_
continue=11&v=CFON8VVeBRg
To This Day
youtube.com/watch?v=ltun92DfnPY
There are many ways we can take action on issues
that matter to us in our lives. We could volunteer, wear
a T-shirt that supports a cause, or make a music video
to send a message. We just have to decide what to do,
make a plan, and do it!
We have had many important social movements
happen in Canada that were driven by everyday people
and these movements changed our world. Many of
them have promoted human rights and equality.
This year, to commemorate Canada 150+, Canadian
Heritage is supporting a 150 Actions campaign
that promotes youth action to create healthy peer
relationships. This campaign will take place online,
starting on Universal Children’s Day (November 20,
2017), and running up to Red Cross Pink Day (February
28, 2018). The 150 Actions campaign will showcase
youth engagement and reect our country’s diversity
GRADE LEVEL:
All grade levels
MATERIALS:
Campaign poster or info from the
Red Cross website
Computer with speakers and
Internet access to show the
suggested videos and submit
the ideas/actions to the website
150actions.hscampaigns.com
Information release form (to be
completed and signed by youth
and parent or legal guardian and
sent to 150Actions@redcross.ca)
Art supplies (colour markers,
paper, masking tape, glue,
magazines, etc.)
Optional: Smart phones (students
may wish to use their phone’s
camera or video capabilities)
Optional: Musical instruments
(students who play music may
bring their instrument to class that
day if possible or get access to the
music room)
TIME:
4560 minutes
Canadian Red Cross Pink Day 2018 – School Resource Guide 24
by featuring initiatives created by youth from all across
Canada. You can submit your action to create healthier
peer relationships and build a greater Canada in
dierent forms. It could be a drawing, poster, poem,
song, vlog, video, or any other creative or artistic
form you wish that can be documented and
submitted online (text, photo or screen shot, or
video format). Visit the submission page to nd out
all technical information for submitting.
The campaign will become part of the Red Cross
Bullying Prevention program. So you have an
opportunity to have a lasting impact and inspire other
youth like you to be active and engaged citizens!
“Interested? Let’s get creative and tell others how
YOU want to promote healthy relationships to
build a greater country for youth!”
Split the students into groups of three. In their groups,
students will brainstorm actions they could take to
prevent bullying, harassment, and discrimination, and
promote healthy peer relationships in their schools,
communities, and lives.
You can ask students to consider one of the topics
discussed in the training (e.g., Healthy Relationships,
Human Rights, Diversity, Bullying, Harassment,
Discrimination) or use the questions below to help
prompt their discussion.
Questions:
How could you raise awareness about the right to
protection from violence and the right to be treated
fairly and equally with respect to your gender, race,
religion, age, or abilities?
How do we let people know that bullying is not
cool and that it has negative impacts that can last
for a long time?
How could you promote the qualities of a
healthy relationship – respect, trust, safety,
communication?
How can we let people know that sexual
harassment is not a joke and that we always have
to consider the impact of our words and actions?
How do we stand up and send a message that
LGBTQ2S students are entitled to feel safe,
respected, and appreciated?
How do we encourage others to step in and do
something around these issues?
How do we teach others to be an active bystander
when they see cyberbullying?
How do we celebrate diversity to build safe and
inclusive schools and communities?
Give each group 30 minutes to come up with
their idea to promote healthy relationships and
raise awareness on bullying, harassment, and
discrimination.
IMPORTANT
Ask the students to submit their action (a picture
of their poster or collage, a video of their song,
spoken words, the text of their poem/blog, or a
screenshot of their Instagram story, etc.) at the
following site: http://150actions.hscampaigns.com/
Ask students to read the information release form,
complete it and have it signed by their parent or
legal guardian and send it the following email
address: 150Actions@redcross.ca
Follow #150Actions on twitter and take an active
role in promoting healthy youth relationships and
preventing bullying and discrimination.
Canadian Red Cross Pink Day 2018 – School Resource Guide 25
ART EXHIBITION
OBJECTIVE:
Students will be able to represent pro-social behaviour through a variety of art forms and help raise funds for
bullying prevention eorts.
PROCEDURE:
1. Use the Red Cross Pink Day Promotion Poster to help students become aware that their school is participating
in Pink Day.
2. Book a space for your art exhibition.
3. Have the students create art that represents respect, friendship, kindness and ways to help others. Artwork
could include:
Visual art: posters, sculptures, paintings, sketches, etc.
Media art: lms, music videos, stop-motion animation, etc.
Performance art: dance, theatre, music, poetry, storytelling, etc.
4. Send home a letter inviting parents to the art exhibition. Include a ticket price.
5. Have students volunteer sell art exhibit tickets at the door or ahead of time. Let attendees know that they are
supporting bullying prevention initiatives and thank them for their support.
6. Use the art show proceeds to support bullying prevention initiatives.
OPTION: Allow attendees to purchase visual art.
GRADE LEVEL:
All grades
MATERIALS:
Art materials
Pink Day Promotion Poster
(page 41)
Change box
TIME:
2-6 weeks leading up to and including
Pink Day.
Canadian Red Cross Pink Day 2018 – School Resource Guide 26
Dear families and friends of
A healthy school, free from bullying, includes all members of the community
from children and youth, to school sta, to parents and community members.
On , we will be holding a Red Cross Pink Day Art
Exhibition at .
The Red Cross Pink Day Art Exhibition is in celebration of Red Cross Pink
Day and students’ art created with the idea that actions have impacts; make
yours bold in the face of bullying behaviour! We hope that you will support this
important event by joining us on .
Tickets will be
and will be available
Thank you for your commitment to creating a safe and respectful community
for everyone!
Sincerely,
Insert School Name
Insert Art Exhibit Date
Insert School Name
Insert Art Exhibit Date
Insert Ticket price
Insert Ticket sales date
Insert Principal's name
Canadian Red Cross Pink Day 2018 – School Resource Guide 27
FOOD FUNDRAISER
OBJECTIVE:
Students will practice generosity and share information about the dierent school activities that have taken place
to promote a healthy school community.
PROCEDURE:
1. Form a planning committee responsible for:
Planning the type of food fundraiser
Deciding where the event will take place
Planning who will be responsible for various tasks (like booking spaces, asking for donations, planning the
agenda, buying and preparing the food, serving the food, etc.)
2. Send home a letter inviting parents and community partners to join students and sta in celebrating
Red Cross Pink Day at your event on your chosen date. See template on page 28.
3. Make announcements in the days prior to your chosen date reminding sta and students where and when the
food fundraiser will take place.
4. At the event, display scrolling PowerPoint presentations about your school’s bullying prevention initiatives
and videos promoting respectful behaviour and helping resources. A booth with information, resources and
handouts about bullying prevention could be available for parents and community partners.
5. Thank everyone for participating in the celebration. Use the proceeds to support bullying prevention initiatives.
Food fundraisers include pancake breakfasts, bake sales, pink lemonade stands, formal dinners, and more.
The possibilities are endless!
GRADE LEVEL:
All grades
MATERIALS:
Pink Day Letter to Parents &
Community Partners (template
provided on page 28)
Box with change for accepting
payment
Food and dishes
TIME:
30 minutes
Canadian Red Cross Pink Day 2018 – School Resource Guide 28
Dear families and friends of
A safe environment free from bullying behaviour includes all members of the
community from children and youth to school sta to parents and community
members.
This is a community event where students, sta and community members join
together to celebrate Red Cross Pink Day and bring awareness to the school
initiatives that promote a healthy school community and the resources available
to support students impacted by bullying. We hope that you will join us on
.
We look forward to celebrating with you! Sincerely,
Insert School Name
Insert Pink Day Date
Insert Principal's name
Canadian Red Cross Pink Day 2018 – School Resource Guide 29
WALK IN MY SHOES FUNDRAISER
OBJECTIVE:
Sta and students will create awareness in the
community about the impact of bullying. They will
promote the idea that actions have impacts and we all
have the power to make ours bold in the face of bullying
behaviour. Students will also engage parents and
community partners in this healthy school initiative.
PROCEDURE:
1. Use the Red Cross Pink Day Promotion Poster to
help students become aware that their school is
participating in Red Cross Pink Day.
Option: Hold an assembly prior to the
distribution of pledge forms to explain the
initiative to the sta and students and to share
the pledge goal for the school. This assembly is
also a great time to do an activity that reinforces
the importance of respecting all people.
2. Send home a letter and the pledge sheet
explaining the awareness walk. See example letter
on page 30.
3. Select a safe and appropriate route for the
awareness walk. For example, the route might be
along the sidewalk bordering the perimeter of your
school grounds. Consider inviting classes of older
students to partner with younger grades for the
walk and assist the younger children.
4. Have classes create posters and signs to educate
the community about the purpose of the walk.
5. Wear your Red Cross Pink Day shirt and have fun
during the walk!
6. Use the proceeds to support bullying prevention
initiatives.
KEY DATES TO REMEMBER
Pledge sheet and information sheets will be sent home with students
Kicko assembly and celebration
Pledge sheets and money to be returned to the school oce
WALK IN MY SHOES FUNDRAISER!
GRADE LEVEL:
All grades
MATERIALS:
Red Cross Pink Day Promotion
Poster (p. 41)
Letter to Parents/Guardians (a
template letter p. 30)
Pledge Forms (p. 31)
TIME:
Variable - Request pledges to be
gathered in the weeks leading up to
Pink Day and hold the walk as part of
your school’s Pink Day activities.
Insert Date
Insert Date
Insert Date
Insert Fundraiser Date
Canadian Red Cross Pink Day 2018 – School Resource Guide 30
Dear families and friends of
A safe environment free from bullying behaviour includes all members of the
community, from children and youth to school staff to parents and community
members. On we will be holding our WALK IN MY
SHOES FUNDRAISER at .
WALK IN MY SHOES FUNDRAISER is an awareness and fundraiser walk
where students, staff and community members join together to participate in
Red Cross Pink Day, celebrating that actions have impacts and ours will be bold
in the face of bullying behaviour! We hope that you will help us bring awareness
to this important issue and collect pledges to support the bullying prevention.
Thank you for your commitment to creating a safe and respectful community for
everyone! Sincerely,
Insert School Name
Insert Fundraiser Date
Insert School Name
Insert Principal's Name
Canadian Red Cross Pink Day 2018 – School Resource Guide 31
Amount
Pledged
Amount
Collected
1
Name: Tel:
Address:
2
Name: Tel:
Address:
3
Name: Tel:
Address:
4
Name: Tel:
Address:
5
Name: Tel:
Address:
6
Name: Tel:
Address:
7
Name: Tel:
Address:
8
Name: Tel:
Address:
9
Name: Tel:
Address:
10
Name: Tel:
Address:
11
Name: Tel:
Address:
12
Name: Tel:
Address:
WALK IN MY SHOES FUNDRAISER
PLEDGE SHEET
Student Name ________________________________________________________ Grade: _____________________
Teacher: ____________________________________________________________ My Goal: ____________________
Please return this form and pledge money by: _________________________________________________________
Canadian Red Cross Pink Day 2018 – School Resource Guide 32
Dear families and friends,
We invite you to support us in celebrating Red Cross Pink Day on
WHAT IS RED CROSS PINK DAY?
It is a campaign that provides students with the opportunity to address bullying behaviour with
a focus on that actions have impacts and we all have the power to make ours bold in the face
of bullying behaviour. On , students and sta will be wearing
Red Cross Pink Day shirts to show that they are taking a stand against bullying.
HOW DID IT GET STARTED?
In 2007, a Grade 9 student in Cambridge, Nova Scotia was bullied by classmates for wearing
a pink shirt to school. Taking notice, two Grade 12 students named Travis Price and David
Shepherd rallied their friends to send a message. The next day the halls were lled with
students in pink shirts. This ignited the Pink Day campaign, aimed at bringing together schools
and communities throughout Canada to promote the idea that actions have impacts; make
yours bold in the face of bullying behaviour!
PINK DAY AT
Thank you for your support and partnership.
Sincerely,
Insert Pink Day Date
Insert Pink Day Date
Insert School Name
Insert Principal's Name
Canadian Red Cross Pink Day 2018 – School Resource Guide 33
RESPECT EDUCATION PROGRAMS:
Teach participants how to prevent violence.
Include a component on the responsibility of adults, organizations and communities to provide safe
environments for children and youth.
Have a recommended framework that eectively teaches the course content based on the number of
candidates, the curriculum, and the previous training/experience of the learners.
The Canadian Red Cross oers resources, training, and support to implement a sustainable prevention
program that builds capacity within your school to achieve and maintain a positive school climate. Through our
comprehensive programs, school and sta are able to empower students to lead education sessions, coordinate
schoolwide initiatives, and support their peers.
PROGRAM LEARNERS DESCRIPTION
Be Safe
Children
An interactive personal safety program, covering the prevention of sexual
abuse, for children ve to nine years old and their parents. Delivered by in-
school personnel after a brief introduction to materials.
Healthy Youth
Relationships
Youth
A participatory program that provides youth with the knowledge and skills to
be safe in their intimate relationships, recognize vulnerable situations, develop
personal safety plans, and know where to get help. Delivered by a Red Cross
trainer or Adult Facilitator (school teacher).
Youth
Facilitators
Prepares selected youth leaders to co-facilitate healthy relationship
experiential learning activities with teachers or certied adults. Requires a
two-day training session facilitated by a Red Cross Instructor Trainer or School
Instructor.
Healthy Youth
Relationships:
School Instructor
Sta
School Instructor: A teacher who is certied to train and certify Youth
Facilitators and/or Adult Facilitators. Requires a one day training session.
Beyond the Hurt
Youth
Facilitators
Prepares selected youth leaders to facilitate bullying prevention experiential
learning activities to their peers. Requires a two-day training session
facilitated by a Red Cross trainer or School Instructor
Beyond the Hurt:
School Instructor
Sta
School Instructor: A teacher who is certied to train and certify Youth
Facilitators and/or Adult Facilitator. Requires a one day training session.
Many of our materials, including Beyond the Hurt and Healthy Youth Relationships resources in graded teacher
friendly packages, are available for educators to purchase directly from our website!
For more information about Respect Education courses, visit redcross.ca/training-and-certication/course-
descriptions/respect-education-courses
Canadian Red Cross Pink Day 2018 – School Resource Guide 34
HELPFUL RESOURCES
Respect Education: Violence Bullying and Abuse
Prevention
www.redcross.ca/respecteducation
The Canadian Red Cross has the programs and
tools to help you prevent violence and promote safe
environments. The Canadian Red Cross has been
working to promote healthy relationships amongst
individuals and schools since 1984. Our Respect
Education programs have educated over 7 million
Canadian children, youth and adults.
PrevNet: Promoting relationships and eliminating
violence network
www.prevnet.ca/
PREVNet is a Canadian organization that provides
information about bullying and youth relationship
issues. The website provides information for parents,
educators, children and youth including current
statistics, resources, videos and conferences.
Kids Help Phone
www.kidshelpphone.ca
1-800-668-6868
The website provides information for children, youth
and adults about issues children and youth face. The
phone line provides free, condential access to trained
counsellors 24 hours a day.
Canadian Safe Schools
www.canadiansafeschools.com
The website has information for parents and students.
It also provides listings of events and resources.
Kids Health
www.kidshealth.org/parent/emotions/behavior/
bully-proof.html
The website provides a parent section with information
and links for various topics including bullying and
relationships.
Media Smarts
www.mediasmarts.ca/cyberbullying
This website provides information, tip sheets and
online tutorials to support parents in promoting
safe technology use and tips for responding to
cyberbullying.
Rising Above
http://ylccmedia.com/risingabove/
Produced in partnership with the Canadian Red Cross,
YLCC Media’s Rising Above shares the stories of ten
Canadians and their experiences with bullying. The
lm focuses on the positive ways they were each able
to rise above their circumstances. Currently screening
in Cineplex theatres nationwide, click the link below for
a list of upcoming events.
PARENTING IN A DIGITAL AGE: Understanding
Kids and Technology
http://cyberbullying.primus.ca/
As children get older and their social needs change,
how they use technology also changes. This website,
developed by PREVnet in partnership with Primus, has
been created as a resource for parents, to help them
support their child as they become more independent
online.
Royal Canadian Mounted Police – RCMP
http://www.rcmp-grc.gc.ca/cycp-cpcj/bull-inti/index-
eng.htm
The RCMPs Centre for Youth Crime Prevention (CYCP)
provides Canadians with evidence-informed and age-
appropriate crime prevention messages, information,
tools, and programs to prevent youth crime and
victimization. Visit their website for information on
bullying and cyberbullying.
Canadian Red Cross Pink Day 2018 – School Resource Guide 35
BULLYING AND THE LAW
1
1 http://www.rcmp-grc.gc.ca/cycp-cpcj/bull-inti/index-eng.htm#law
2 http://www.lawnow.org/an-overview-of-anti-bullying-legislation-and-alternatives-in-canada/
3 http://www.erasebullying.ca/policy/policy.php
4 http://www.theguardian.pe.ca/News/Local/2013-04-26/article-3228223/UPDATE%3A-P.E.I.-government-considers-anti-bullying-
legislation/1
5 http://www.prevnet.ca/resources/policy-and-legislation/new-brunswick/for-educators
6 http://www.prevnet.ca/resources/policy-and-legislation/quebec/for-educators
7 http://www.prevnet.ca/resources/policy-and-legislation/manitoba/for-educators
Illegal forms of bullying include:
Threats of death or serious bodily harm—whether done face to face, online, over the phone or through text
messaging.
Criminal Harassment—repeated tormenting online, with texts, phone calls and/or emails causing the other
person to fear for their safety.
Distribution of intimate images without consentSharing naked or sexual pictures of another person without
their consent (also known as “revenge porn”).
Assaults—including pushing, tripping, slapping, hitting or spitting.
For all of these criminal oences, it is important to notify your local police detachment or report it to
CYBERTIP.CA. Based on the available information, police will decide if an investigation is warranted
and whether charges may be laid.
BULLYING LEGISLATION IN CANADA
2012: British Columbia introduces ERASE Bullying (Expect Respect and a Safe Education) – a prevention and
intervention strategy building on the province’s Safe, Caring and Orderly Schools Strategy
2
with the intent that
“clear expectations of acceptable behaviour are held for all members of the school community, and where there
is a sense of connectedness. ERASE Bullying will help ensure every child feels safe, accepted and respected,
regardless of their gender, race, culture, religion or sexual orientation.
3
2012: Prince Edward Island passes a motion to encourage provincial anti-bullying legislation
4
.
2012: New Brunswick amends The Education Act, which includes “the development and implementation of a
positive learning and working environment plan, which may include the development of strategies to promote
inclusive school environments.
5
2012: Quebec enacts Bill 56 Accepting Schools Act, 2012: An Act to amend the Education Act with respect
to bullying and other matters which amends The Education Act. Bullying is dened as “’any direct or indirect
behaviour, comment, act or gesture, including through the use of social media, intended to injure, hurt, oppress,
intimidate or ostracize, and includes cyber-bullying. The Act states the duties and responsibilities of the school
boards, public or private schools, and the Ministry to provide a healthy and secure learning environment which
allows every student to develop his or her full potential, free from any form of bullying or violence.
6
2012: Manitoba’s Safe School Section 47.1 of the Public Schools Act came into eect which states that “schools
in the province should establish a Code of Conduct that deals with, among other issues, bullying prevention and
response. The law pertains to all incidents of bullying that aect the school’s learning climate, those that happen
in any school setting or activity.
7
Canadian Red Cross Pink Day 2018 – School Resource Guide 36
2012: Alberta’s Education Act received royal assent and requires all students to “refrain from, report, and not
tolerate bullying or bullying behaviours directed towards others in the school, whether or not it occurs within the
school building, during the school day or by electronic means.
8
2012: Nova Scotia enacted Bill 30, Promotion of Respectful and Responsible Relationships Act, which amended
the Education Act (May 17, 2012) to dene cyberbullying, establish provincial school codes of conduct, and require
data collection and monitoring of reported incidents.
9
2012: Ontario passes Bill 13 which “states the rights and responsibilities of teachers, schools, school boards,
and ministries when preventing or dealing with bullying instances. The law pertains to all incidents of bullying
that aect the school’s learning climate, whether on or o school property, face-to-face or electronic.
10
The
Bill requires “school boards to establish bullying prevention and intervention plans, and to provide programs,
interventions and other supports for students aected by bullying, whether as a victim, perpetrator or witness;
permits schools to expel pupils who repeatedly bully and pose an unacceptable risk to the safety of other pupils;
and requires schools to support gay and straight alliance clubs.
11
2013: Nunavut’s then Nattilik MLA Jeannie Ugyuk and Nunavut Premier and Education Minister Eva Aariak call for
provincial anti-bullying initiatives after a student raised concerns to Ugyuk
12
.
2013: Saskatchewan’s Action Plan to Address Bullying and Cyberbullying is proposed and asserts that “if
our children are to reach their full potential, they need to feel safe at school and in our communities.” The
recommendations and subsequent proposed government actions are framed under building consistency across
the system to prevent and respond to bullying; working across government to align priorities; supporting students
to develop responsible and appropriate online behaviour; and, engaging children and youth in creating solutions
to foster positive relationships.
2013: New Brunswick revises Policy 703 Positive Learning and Working Environment, which “states the rights
and responsibilities of the Department of Education, school districts, and schools and provides a framework
for creating a positive learning and working environment. The policy pertains to all incidents of bullying that
aect the school’s learning climate, whether it’s on or o school property (i.e. on the school bus), face-to-face or
electronic.
13
2013: Newfoundland and Labrador revises the Safe and Caring Schools Policy which “does not provide a legal
denition of bullying but does pertain to all incidents of bullying that happen in any school setting or activity that
aect the school’s learning climate.
14
2013: Northwest Territories enacts Bill 12: An Act to Amend the Education Act, which “established a denition
of bullying and a Territorial School Code of Conduct, and required Divisional Education Councils or District
Education Authorities to ensure that schools develop safe school plans.
15
8 http://www.justice.gc.ca/eng/rp-pr/other-autre/cndii-cdncii/p3.html
9 http://www.justice.gc.ca/eng/rp-pr/other-autre/cndii-cdncii/p3.html
10 http://www.prevnet.ca/resources/policy-and-legislation/ontario/for-educators
11 http://www.justice.gc.ca/eng/rp-pr/other-autre/cndii-cdncii/p3.html
12 http://www.nunatsiaqonline.ca/stories/article/65674nunavut_has_plans_to_tackle_bullying_in_schools_aariak/
13 http://www.prevnet.ca/resources/policy-and-legislation/new-brunswick/for-educators
14 http://www.prevnet.ca/resources/policy-and-legislation/newfoundland-and-labrador/for-educators
15 http://www.prevnet.ca/resources/policy-and-legislation/northwest-territories/for-educators
Bullying is intentionally mean, cruel &
hurtful behaviour. It is about using power
in a negative way to hurt others.
VERBAL BULLYING
The use of words to hurt or humiliate another person and involves name-calling, insults, threats, discriminating
comments and constant hurtful teasing.
PHYSICAL BULLYING
When targets are hit, kicked, slapped, choked, poked, punched, pinched, pushed, scratched, have their hair pulled,
or are threatened with physical violence.
RELATIONAL/SOCIAL BULLYING
Making a person (usually someone within a group of friends) feel worthless through ignoring, isolating, excluding,
shunning or the spreading of rumours. It is used to convince peers to exclude or reject a certain person or people
and cut the target o from their social connections.
CYBERBULLYING
The use of information and communication technologies such as email, text messages, camera phones, instant
messaging or networking websites to support deliberate, repeated and hostile behaviour by an individual or group
with the intention of harming others.
FACTS
Both bullying and harassment can be criminal.
When youth stand up and speak out against bullying they are successful in stopping the bullying
behaviour 57% of the time in about 10 seconds!
SPEAK UP
Talk about it with someone you trust.
Try to nd a healthy way to change what is happening or how you react to it.
Call a help line.
Reaching out to a counsellor in an anonymous way can help make talking about it easier.
Kids Help Phone, 1-800-668-6868, kidshelpphone.ca
Red Cross
Pink Day
Feb. 28, 2018
REDCROSS.CA/PINK
#PINKDAY #BESOMEONESHERO
YOU DESERVE RESPECT.
YOU DO NOT DESERVE TO BE BULLIED.
To the person being targeted by bullying,
Take a stand. If you are being targeted, keep your cool, tell the other person what they’re doing or saying is
not okay and walk away. Using insults or ghting back might make the problem worse.
Don’t join in the bullying by putting yourself down. Stay focused on things that make you feel condent and proud
of yourself.
Get support. Hang out with friends that will support you, and work together to speak out against bullying and
harassment.
Think about the qualities you want in a friend and try to have those qualities yourself. Know that
people who treat you poorly, exclude you or spread rumours about you are not good friends.
Don’t cast yourself as a “victim” for life. This person or people have singled you out in this
situation, but that doesn’t mean it will always be that way.
Cope with strong feelings of sadness or anger in a healthy way through sports, music,
reading, journaling, or talking it out.
FACTS
Bullying is not a normal part of growing up.
You have a right to be treated with respect and feel safe.
Being bullied is NOT YOUR FAULT. There is nothing wrong with you.
No one deserves to be bullied.
Red Cross
Pink Day
Feb. 28, 2018
REDCROSS.CA/PINK
#PINKDAY #BESOMEONESHERO
TO THE BYSTANDER,
IF YOU STAND BY AND DON’T DO ANYTHING,
THE CHANCES THAT THE BULLYING WILL CONTINUE
ARE HIGH. THE PERSON BEING TARGETED MIGHT BE TOO
NERVOUS, SCARED, OR WORRIED TO SAY ANYTHING.
If you do not feel like you can stand up for the person being targeted in the moment, help them by oering to talk
about it, or by encouraging them to go and talk to a trusted adult together.
YOU CAN PLAY A ROLE AS:
An Instigator (egg on or start the bullying)
A Model (demonstrating good behaviours for others)
A Participant (joining in the bullying)
An Observer (creating an audience for the bully)
MAKE YOUR CHOICE.
Each person who witnesses bullying has the choice whether to:
Do nothing and let it happen
Report bullying incidents
Do something to stop or distract the person doing the bullying
Do something to help or support the person being targeted
FACTS
When youth stand up and speak out against bullying, they are successful in stopping the bullying
behaviour 57% of the time in about 10 seconds!
Youth who laugh, agree or cheer only encourage the behaviour. Refuse to go along with bullying or
harassment, instead, take the side of the youth who is being bullied.
SPEAK UP
Tell an adult that you trust, such as a parent, teacher, coach, counsellor or principal. You can also call for
advice anonymously: KidsHelpPhone | 1-800-668-6868 | kidshelpphone.ca
Red Cross
Pink Day
Feb. 28, 2018
REDCROSS.CA/PINK
#PINKDAY #BESOMEONESHERO
CYBERBULLYING IS THE USE OF THE INTERNET
& RELATED TECHNOLOGIES TO HARM OTHER
PEOPLE, IN A DELIBERATE, REPEATED &
HOSTILE MANNER.
FOUR STEPS TO STOP CYBERBULLYING
1. STOP: Don’t try to reason with or talk to someone who is cyberbullying you.
2. BLOCK: Use the block sender technology to prevent the person from contacting you again.
3. TA L K : Tell a trusted adult, inform your school, use a help line and/or report it to police.
4. SAVE: Save any instant messages or emails you receive from the person bullying you, or capture
any comments or images that have been posted online.
YOU ARE NOT ALONE, ASK FOR HELP
Talk about it with someone you trust and try to nd a healthy way to change what is happening
or how you react to it.
Call a help line – reaching out to a counsellor in an anonymous way can help make talking about
it easier. KidsHelpPhone | 1-800-668-6868 | kidshelpphone.ca
FACTS
2/3 of youth have faced bullying over their cell phones or online.
Three out of ten bullied students reported missing school at least once during the year
because of cyberbullying.
You can be a healthy digital citizen online! Model respect and empathy, and condentiality
in your online interactions.
Red Cross
Pink Day
Feb. 28, 2018
REDCROSS.CA/PINK
#PINKDAY #BESOMEONESHERO
Canadian Red Cross Pink Day 2018 – School Resource Guide 41
Be Someone’s Hero.
Speak up when you see bullying happening.
Red Cross
Pink Day
Feb. 28, 2018
redcross.ca/pink
#PinkDay #BeSomeonesHero
Actions have impacts; make yours bold! Partici-
pate in Pink Day on
Canadian Red Cross Pink Day –School Resource Guide 41
Location:
Date and Time:
Insert Location
Insert Location
Canadian Red Cross Pink Day –School Resource Guide 42
Red Cross
Pink Day
Feb. 28, 2018
redcross.ca/pink
*PinkDay #BeSomeonesHero
Actions have impacts; make yours bold! Partici-
pate in Pink Day on