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©2016 Mr. Breitsprecher & BreitLinks (www.breitLinks.com). All Rights Reserved The Marketing Mix: Promotion
Name:
The Marketing Mix: Promotion
1. What term is often used interchangeably with "Promotion" (the last of the 4P's) and why is this term used?
2. What is the purpose or goal of promotion?
3. While marketing communication and promotion tools are similar and are used in similar ways, what factor is
unique to each?
4. Why is designing the right product (Product) for your customers' needs/wants, pricing it to maximize
demand (Price), and getting it to where buyers will want it (Place), not enough to ensure successful
marketing?
5. What three marketing objectives do promotions strive for? NOTE: Please be careful -- these are clearly
identified in the video, but let's not use the "Convince buyers of quality", "Repeat purchases", and "Buying
decisions" at 2:46 in this video -- a little later, objectives are more clearly stated)
A.
B.
C.
©2016 Mr. Breitsprecher & BreitLinks (www.breitLinks.com). All Rights Reserved The Marketing Mix: Promotion
6. What are the 2 main tasks of market-oriented managers?
A.
B.
7. Why do today's businesses focus on keeping current customers buying products/services?
8. While we will review the sales process later this semester, what three things does this video identify as being
important to being an effective salesperson?
A.
B.
C.
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Completed 15 December 2020

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