©2016 Mr. Breitsprecher & BreitLinks (www.breitLinks.com). All Rights Reserved The Marketing Mix: Place
Name:
The Marketing Mix: Place
1. What does place refer to?
2. What determines whether producers/manufacturers sell to distributors/wholesalers or directly to retailers or
even end-users/customers?
3. Marketers must decide if their products should be widely available or selectively distributed (limit
availability). What 4 strategies can be used and how does each work? be considered and how does each
strategy work?
A.
B.
C.
D.
4. How does geographical location affect distribution?
5. What 2 things should marketers consider when looking at online distribution? Please identify an advantage
and disadvantage of each.
A.
B.