Name:
Marketing Concept
1. Please define the Marketing Concept
2. What are three things weve reviewed about how marketers communicate?
3. Please compare and contrast customers and consumers (hint: How are they alike, how are
they different)
4. What is a market?
5. Please identify a market where you are a customer and a consumer.
6. Please identify an example of a market where someone may be a customer but not a
consumer.