©2016 Mr. Breitsprecher & BreitLinks (www.breitLinks.com). All Rights Reserved The Marketing Mix: Product
Name:
The Marketing Mix: Product
1. All marketing starts with the product. What are products based on?
2. When designing products/services to market, we need to consider 5 things. Please identify each and explain
how each enhances the product:
A.
B.
C.
D.
E.
3. What is the product life cycle?
4. Please identify in sequence each phase of the product life cycle and how it affects how a product is
marketerd (NOTE: Step 2 has two-parts slow/into and more rapid/acceptance)
A.
B.
C.
D.