A T T E N T I O N !
P L E A S E R E A D !
D o w n l o a d t h i s f i l e t o y o u r d e v i c e . ( N O T E : I f y o u
u s e t h e b r o w s e r w i n d o w v e r s i o n y o u w i l l n o t b e
a b l e t o s a v e y o u r w o r k . )
T y p e y o u r a n s w e r s i n t o t h e a v a i l a b l e u s e r f i e l d s .
S a v e t h e d o c u m e n t f o r y o u r r e c o r d s .
T H I S I N T E R A C T I V E P D F F I L E I S D E S I G N E D F O R Y O U T O
E N T E R Y O U R A N S W E R S I N A N E A S Y - T O - U S E F O R M A T .
P l e a s e f o l l o w t h e b e l o w i n s t r u c t i o n s t o c o m p l e t e y o u r
w o r k s h e e t c o r r e c t l y .
* T h i s I n t e r a c t i v e F i l e i s d e s i g n e d t o w o r k b e s t u s i n g A d o b e A c r o b a t
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10X Real Estate Agent
Challenge
We’re excited for you to join us in the FIRST EVER 10X Real Estate
Agent Challenge event!
Grant Cardone and a panel of celebrity real estate experts are here
to help YOU grow your business, close more deals, and grow your
network in just 5 DAYS!
Who is Grant Cardone? He is a best-selling author, world’s #1
business trainer, renowned speaker, international social media
inuencer, real estate mogul, star of Discovery Channel’s Undercover
Billionaire, and founder of the 10X Growth Conference.
Get ready to take your real estate game to the next level!
Be great!
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How to nd listings in a competitive market.
In this 10X Real Estate Agent Challenge,
you will learn...
How to build a brand that dominates the market.
Secret ways to generate more income.
How to “best position” yourself for success in any market.
How to double your referral business.
How to beat out other agents for listings.
How to manage difcult negotiations.
Sales tactics to get deals closed faster.
How to counter online threats.
How to use online marketing to outperform your
competitors.
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Event Details
May 10 3PM EST
May 11 3PM EST
May 12 3PM EST
May 13 3PM EST
May 14 3PM EST
FACEBOOK: Join the private 10X
Challenge Facebook Community
and introduce yourself!
Go to https://www.facebook.com/
groups/10xrealestatechallenge.
The event will GO LIVE in the events
section of the group so be there
and be early! Have your workbook,
a notepad, and pen ready to go.
SHOW UP!
WATCH LIVE!
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This is an opportunity of a lifetime! You get Exclusive Backstage Access
to hang out with Grant and other real estate expert speakers in live
Q&A to fast-track your results!
UPGRADE NOW!
GRANTCARDONE.COM/VIP
UPGRADE NOW!
GRANTCARDONE.COM/VIP
BACKSTAGE VIP PASS
Time with Grant and speakers.
Head backstage for extended Daily Q&A
Networking opportunities.
Effective Strategies.
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HOW TO PREPARE FOR THE 10X
REAL ESTATE AGENT CHALLENGE
1. Complete LIDS Assessment.
2. Complete Marketing Quiz.
3. Complete Open to Change Exercise.
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How do you move your business beyond where it currently is to where you want it to be? How do you inspire others
to help you achieve your business goals? The process begins when you amplify and elevate your level of thinking
creating ambitious goals and a high level of expectation for achieving them. Raising this belief alone can help raise
the bar for what’s possible for you in your business. Transformational Growth will guide you further down this path to
boosting your performance as well as your business’s overall magnitude of impact.
Rate your confidence in your abilities in each category below by circling a number 1 to 10 (1 not confident, 5
neutral, 10 extremely confident):
Belief is a powerful source of energy. It’s belief not perseverance that truly drives innovation. The extent of your
level of overall belief is called your “belief lid,” the degree to which you believe something is possible.
My ability to grow my revenue and profitability
My ability to stop my erosion of profitability
My ability to invest in my business despite decreasing revenues
My ability to expand to multiple locations in this economy
My ability to grow my net income by more than 50%
My ability to capture the maximum market share in my area
Operational effectiveness can be measured by assessing your behaviors compared to top mentors and their most
impactful contributions in your area of desired expertise. Creating a duplicable process from those best practices will
aid in your overall impact, thus elevating your operational effectiveness lid.
My ability to identify top performers in my business
My ability to duplicate top performers in my business
My ability to identify the gaps in my business’s performance
My ability to incentivize my team to contribute to the business
My ability to align my team with the goals of the business
My ability to grow revenue by more than 100%
1 2 3 4 5 6 7 8 9 10
1 2 3 4 5 6 7 8 9 10
1 2 3 4 5 6 7 8 9 10
1 2 3 4 5 6 7 8 9 10
1 2 3 4 5 6 7 8 9 10
1 2 3 4 5 6 7 8 9 10
Add up your total
B
B
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E
L
L
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F
F
score:
Add up your total
O
O
P
P
E
E
R
R
A
A
T
T
I
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O
O
N
N
A
A
L
L
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F
F
F
F
E
E
C
C
T
T
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I
V
V
E
E
N
N
E
E
S
S
S
S
score:
The difference between a boss and leader? Bosses dictate; leaders influence. And when it comes to achieving
transformational growth for yourself, everything rises and falls on our ability to influence others.
My ability to influence my team to affect the growth of my business
My ability to inspire my team to help build the business
My ability to lead my team to ensure we’re all on the same page
My ability to invest in my people if I have decreasing revenues
My ability to be out of the business and still grow my net income
Add up your total
L
L
E
E
A
A
D
D
E
E
R
R
S
S
H
H
I
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P
P
score:
BELIEF
OPERATIONAL EFFECTIVENESS
LEADERSHIP
PERSONAL ASSESSMENT
1 2 3 4 5 6 7 8 9 10
1 2 3 4 5 6 7 8 9 10
1 2 3 4 5 6 7 8 9 10
1 2 3 4 5 6 7 8 9 10
1 2 3 4 5 6 7 8 9 10
1 2 3 4 5 6 7 8 9 10
1 2 3 4 5 6 7 8 9 10
1 2 3 4 5 6 7 8 9 10
1 2 3 4 5 6 7 8 9 10
1 2 3 4 5 6 7 8 9 10
1 2 3 4 5 6 7 8 9 10
LIDS ASSESSMENT
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MARKETING QUIZ
How condent are you in your ability to design a conversion
funnel that transforms cold visitors into customers?
1 2 3 4 5 6 7 8 9 10
How condent are you in your ability to brainstorm a list of high
converting lead magnets for a brand new product or service?
1 2 3 4 5 6 7 8 9 10
How condent are you in your ability to brainstorm and
implement an upsell/cross-sell strategy designed to increase
immediate customer values by 50%?
1 2 3 4 5 6 7 8 9 10
How condent are you in your ability to create a full-funnel
retargeting system that repeatedly brings people back to your
content and offers?
1 2 3 4 5 6 7 8 9 10
How condent are you in your ability to craft and execute a
content strategy that spreads your brand message to new
audiences and existing prospects?
1 2 3 4 5 6 7 8 9 10
How condent are you in your ability to create top of funnel,
middle of funnel and bottom of funnel content and deciding
when to use which type?
1 2 3 4 5 6 7 8 9 10
How condent are you in your ability to engineer both inbound
and outbound strategies that will build real relationships and
advocate for your brands message?
1 2 3 4 5 6 7 8 9 10
How condent are you in your ability to set up a social listening
program and then conducting social inuencing campaigns?
1 2 3 4 5 6 7 8 9 10
How condent are you in your ability to make offers through
social media campaigns that generate leads and sales?
1 2 3 4 5 6 7 8 9 10
How condent are you in your ability to build a paid trafc
system that targets your ideal customers, automates
relationship building, and turns cold prospects into brand
evangelists?
1 2 3 4 5 6 7 8 9 10
How condent are you in your ability to distribute your content
through email, search, and social media?
1 2 3 4 5 6 7 8 9 10
How condent are you in your ability to gather and interpret
data using platforms like Google Analytics, your CRM, paid
trafc, and ecommerce platforms?
1 2 3 4 5 6 7 8 9 10
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How condent are you in your ability to optimize for the
experience of your user and the experience of the search
robot?
1 2 3 4 5 6 7 8 9 10
How condent are you in your ability to develop a repeatable
optimization process that increases conversions?
1 2 3 4 5 6 7 8 9 10
How condent are you in your ability to identify test-worthy
pages and determine what elements you test on those pages?
1 2 3 4 5 6 7 8 9 10
How condent are you in your ability to run conclusive split
tests that give you the data to make informed business
decisions?
1 2 3 4 5 6 7 8 9 10
How condent are you in your ability to track and measure the
health of your email campaigns to ensure email deliverability?
1 2 3 4 5 6 7 8 9 10
How condent are you in your ability to develop a
comprehensive organic trafc strategy?
1 2 3 4 5 6 7 8 9 10
How condent are you in your ability to optimize for trafc
on less competitive platforms like YouTube, Pinterest, and
Amazon?
1 2 3 4 5 6 7 8 9 10
How condent are you in your ability to copywrite emails that
encourage open rates and generate clicks?
1 2 3 4 5 6 7 8 9 10
How condent are you in your ability to storybrand email
campaigns that indoctrinate, engage, upsell, and re-engage
your subscribers?
1 2 3 4 5 6 7 8 9 10
How condent are you in your ability to understand the most
important retention metrics that tell you how well you’re
engaging customers and increasing their lifetime value?
1 2 3 4 5 6 7 8 9 10
How condent are you in your ability to use metfrics at the
top of the funnel, middle of the funnel, and bottom of the
funnel to determine how well you’re driving trafc, engaging
visitors, and generating conversions?
1 2 3 4 5 6 7 8 9 10
Add up your total score:
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Questionnaire Agree Neutral Disagree
I silently disagree with the proposed change but I don’t
voice my concerns.
I spend more time thinking about why the change is a bad
idea than a good one.
I question why the change is necessary, even after the
rationale has been explained.
I share my concerns and dislike of the change with my
peers.
I am less productive as I spend time talking about the
change.
I procrastinate
and only comply with the change when
someone follows up.
I share information to try to discredit the change or the
person leading it.
I ignore requests to change my behavior and continue on
as
normal.
I use my influence to try to get decisions reversed after they
have been made.
I encourage others to ignore the change directives.
ADD IT ALL UP!
Every “agree” is 3 points; Every “neutral” is 2 points; Every “disagree” is 1 point
1-10 11-20
21-30
You are well-situated to
accept change and support
those around you who are
working towards it.
You are a pragmatist who
wants to see the results before
supporting any change.
You are cautious of the
unknown, preferring to stick
with what has worked before.
If it ain’t broke, don’t fix it!
HOW OPEN ARE YOU TO CHANGE?
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WHAT DID YOU LEARN FROM THESE THREE
TESTS?
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
LIDS ASSESSMENT:
MARKETING QUIZ:
OPEN TO CHANGE EXERCISE:
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DAY 1:
GOAL SETTING JOURNAL
NOTES
GOALS FOR TODAY:
____________________________________
____________________________________
____________________________________
____________________________________
____________________________________
____________________________________
____________________________________
CHALLENGE YOURSELF: Get one listing today by taking action and mak-
ing the calls.
DAY 1 CHALLENGE:
____________________________________
10X TARGETS
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Heather Rae Young
KEY TAKEAWAYS
______________________________________________________________
Heather is a luxury real estate agent who made her mark in
the real estate industry specializing in high prole and high
net-worth clientele, including many celebrities, athletes, and
musicians. She is a TV personality on the Netix show Selling
Sunset, which features elite real estate brokers and their
clients of The Oppenheim Group.
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______________________________________________________________
______________________________________________________________
______________________________________________________________
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DAY 1: Real Estate Challenge
RECAP
What was your biggest takeaway from today?
What did you become aware of that you are
lacking, that is holding you back?
What decisions did you make?
2
1
3
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DAY 2 CHALLENGE:
REAL ESTATE IS A CONTACT SPORT
____________________________________
____________________________________
EXERCISE:
Make a List of Sellers in Your Market.
Make a List of “Qualied” Buyers.
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_____________________________________________________________
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________
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Ryan Serhant
Ryan Serhant is a real estate broker, CEO, and founder of
SERHANT., a vertically integrated mega brokerage comprising
an in-house lm studio, education arm, marketing division, and
technology platform. He’s also a best-selling author, producer,
and star of Bravo’s Million Dollar Listing New York and Sell It
Like Serhant.
KEY TAKEAWAYS
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
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DAY 2: Real Estate Challenge
RECAP
What was your biggest takeaway from today?
What did you become aware of that you are
lacking, that is holding you back?
What decisions did you make?
2
1
3
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KEY TAKEAWAYS
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
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2
3
4
5
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ASSIGNMENT: Create a Youtube video sharing who you are and what
makes you successful.
DAY 3 CHALLENGE:
MARKETING
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Tarek El Moussa
TV Personality and co-host of HGTV’s Flip or Flop, host of
Flipping 101 w/Tarek El Moussa, and entrepreneur who has
ipped close to 500 houses.
KEY TAKEAWAYS
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
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DAY 3: Real Estate Challenge
RECAP
What was your biggest takeaway from today?
What did you become aware of that you are
lacking, that is holding you back?
What decisions did you make?
2
1
3
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1.
2.
__________________________________________________________
3.
__________________________________________________________
4.
__________________________________________________________
5.
DAY 4 CHALLENGE:
SALES & CLOSING
Top Sales Tips
__________________________________________________________
__________________________________________________________
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__________________________________________________________
__________________________________________________________
__________________________________________________________
__________________________________________________________
__________________________________________________________
__________________________________________________________
__________________________________________________________
__________________________________________________________
Closing Tips
1.
2.
3.
4.
5.
6.
7.
8.
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_____________________
Objections:
_____________________
_____________________
_____________________
_____________________
1
3
2
4
5
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Claudienne Hibbert
She serves as the President of the National Association of Real
Estate Brokers, South Florida Board, as well as on the City of
Miami Gardens Affordable Housing Advisory Committee. She
tirelessly gives her time to organize events with her non-prot
organization, Claudy Cares Foundation, and was honored with
the rst ever Humanitarian Unsung Hero Award. Along with
the Hibbert Group Real Estate Consultants, she has serviced
thousands of clients with both residential and commercial
transactions.
KEY TAKEAWAYS
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
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DAY 4: Real Estate Challenge
RECAP
What was your biggest takeaway from today?
What did you become aware of that you are
lacking, that is holding you back?
What decisions did you make?
2
1
3
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______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
Follow-Up Tips:
Reasons You Don’t Execute:
______________________________________________________________
______________________________________________________________
______________________________________________________________
DAY 5 CHALLENGE:
HOLY GRAIL OF YOUR SUCCESS
1.
1.
2.
2.
3.
3.
4.
4.
5.
6.
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Glenn Sanford
Founder of eXp Realty, CEO of eXp World Holdings, Inc.,
Chief Strategy Ofcer for VirBELA, and former technology
entrepreneur.
KEY TAKEAWAYS
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
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DAY 5: Real Estate Challenge
RECAP
What was your biggest takeaway from today?
2
What did you become aware of that you are
lacking, that is holding you back?
1
What decisions did you make?
3